NYC & COMPANY ENCOURAGES DINERS TO BOOK RESERVATIONS FOR LARGEST NYC RESTAURANT WEEK® NYC & Company, New York City’s official destination marketing organization, encourages diners to book now for NYC Restaurant Week Winter 2016 at one of the 372 participating restaurants throughout the City’s five boroughs from January 18 through February 5. For menus, photos and reservations, visit nycgo.com/restaurantweek. CONTACTS “With more participating restaurants than ever, the success of NYC Restaurant Week over the years is in the numbers,” said Fred Dixon, Elin Norlin president and CEO of NYC & Company. “As the program continues to grow, Press Manager Nordics +46 70-279 86 40 attracting new and noteworthy restaurants in all five boroughs, we are thrilled [email protected] to welcome diners to experience the City’s best cuisine at a more affordable price.” DATE January 14, 2016 NYC Restaurant Week Winter 2016 by the numbers: • 3 course prix-fixe lunches for $25* • 3 course prix-fixe dinners for $38* • Record-setting 372 participating restaurants • 34 cuisines • 41 new restaurants and 331 returning restaurants • 5 boroughs, 41 neighborhoods • 19 days (January 18–February 5) • More than 25,000 posts on Instagram using #NYCRestaurantWeek *(excluding beverages, gratuities and taxes) This winter’s iteration, the largest NYC Restaurant Week ever, features 41 new participants: ABC Cocina, ABC Kitchen, Adalya, Almayass, Bocca Di Bacco Theater District, Bocelli Ristorante, Brioso Ristorante, Carol's Cafe, Cherche Midi, Claudette, Da Noi in downtown Staten Island and in Midtown Manhattan, Distilled, Dos Caminos Times Square, The Fillmore Room, French Louie, Hanjan, Hearth, Khe-Yo, La Sirene, London Lennie's, Madiba Brooklyn, Mamo Restaurant, Manducatis Rustica, Mario's Restaurant, MP Taverna in Astoria and Brooklyn, Noreetuh, Ocean Prime, Osteria Morini, Paul's on Times Square, Pig and Khao, Rosa Mexicano in Tribeca, Sessanta Ristorante, Sutton Inn, Tao Downtown, Tasca Chino, Tommy Bahama, Trattoria L'Incontro, Vivaldi and Zenkichi. The first dining program of its kind, NYC Restaurant Week welcomes back notable restaurants such as the following longstanding participants: ‘21’ Club, Café Boulud, The Cecil, Craftbar, ilili, Nobu, Red Cat, The Sea Grill and Tribeca Grill. “New York City’s restaurant community is dynamic, with great food being served in every borough, representing virtually every international cuisine,” said Tracy Nieporent, chairman of NYC & Company's Restaurant Committee. “Dining is important to New Yorkers and our guests, and NYC Restaurant Week Winter 2016 inspires us to offer the quality, variety, and hospitality that makes New York City the restaurant capital of the world.” NYC Restaurant Week is featured as part of Unlock NYC, a new year-round seasonal promotion, with the first iteration currently highlighting winter travel to NYC with the new tagline, “Find a Winter Less Ordinary.” During NYC Restaurant Week, the Unlock NYC site, nycgo.com/unlock, will feature editorial content highlighting NYC Restaurant Week insights and tips. Returning this winter is an exclusive offer for American Express® Card Members. Card Members can enroll any eligible American Express Card, use CONTACTS their Card to spend $25 or more at any participating restaurant and get a $5 statement credit up to four times. To learn more and enroll in this offer with Elin Norlin an eligible American Express Card, visit Press Manager Nordics +46 70-279 86 40 americanexpress.com/nycrestaurantweek. Terms apply. [email protected] About NYC & Company: DATE NYC & Company is the official marketing, tourism and partnership organization January 14, 2016 for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com. -30- .