OCTOBER 11, 1952 www.americanradiohistory.com at any of the following locations on ROCK-OLA Day, Oct. 12th * 10 A.M. to 6 P.M. A. M. & F. DISTRIBUTING CO. DIXON DISTRIBUTORS MODERN DISTRIBUTING CO. SOUTHERN MUSIC CORPORATION 3118 Tulane Ave., New Orleans, Louisiana 3808 Southern Blvd., Youngstown, Ohio 3222 Tejon Street, Denver 11, Colorado 2828 So. Blvd., Charlotte, North Carolina AUTOMATIC MUSIC CO. FRANCO DISTRIBUTING CO. MUSIC & TELEVISION CORP. SOUTHERN MUSIC DIST., CO. 1214 W. Archer Street, Tulsa, Oklahoma 1119 Commonwealth Avenue 24 North Perry, Montgomery, Alabama 418 Margaret St., Jacksonville 6, Florida Boston Massachusetts BOYLE AMUSEMENT COMPANY 15, PAUL W. HAWKINS ROBINSON DISTRIBUTING CO. DAN STEWART COMPANY, INC. 522 North West Third Avenue, Phoenix, 140 E. Second, South, Solt Lake City, 1007 Grand Arizona 301 Edgewood Ave., S. E. Atlanta, Ga. Utah Oklahoma City, Oklahoma IDEAL NOVELTY COMPANY S & K DISTRIBUTING CO. UNI-CON DISTRIBUTING CO. BRILLIANT MUSIC COMPANY 2823 Locust Street, St. Louis 3, Missouri Crystal Room, Broadwood Hotel 3410 Main Street, Kansas City 2, Missouri 19963 Livernois Ave., Detroit 21, Mich. Philadelphia, Pennsylvania LA BEAU NOVELTY SALES CO. WERTZ MUSIC SUPPLY CO. CALDERON DISTRIBUTING SEACOAST DISTRIBUTOR’S, INC. 1946 University Ave., St. Paul 4, Minn. 1013 E. Cary St., Richmond 20, Virginia 450 Massachusetts Ave., Indianapolis, Ind. 1200 North Ave., Elizabeth, New Jersey COIN AUTOMATIC MUSIC CO. LAKE CITY AMUSEMENT CO. S & M SALES COMPANY, INC. WORLD WIDE DISTRIBUTORS, INC. 241 W. Main St., Johnson City, Tennessee 4533 Payne Avenue, Cleveland, Ohio 1074 Union Avenue, Memphis, Tennessee 2330 N. Western Ave., Chicago 47, III. B. D. LAZAR COMPANY UNITED AMUSEMENT CO. 1635 Fifth Avenue, Pittsburgh 19, Penn. Suite 730, Plaza Hotel, San Antonio.Texas ROCK-OLA MANUFACTURING CORPORATION 800 N. KEDZIE AVE., CHICAGO 51, ILLINOIS www.americanradiohistory.com www.americanradiohistory.com The revolutionary neui phonograph developed by Dauid I. Roikola to fit all the needs si '' mr WLt/ Years of phonograph successes DAVID C. RC make it increasingly difficult for Rock-Oia President to improve upon the reputation it has earned for constantly providing operators with new phonograph models that excel preceding models in every way. However, my determination to provide the "perfect machine,” one that would surpass v anything that has been built by ourselves, or anyone else, has led to what I am jr certain is the industry’s greatest phonograph achievement. Rock-Ola is proud to introduce to you the new, revolutionary FIREBALL 120. After watching this machine operate in exhaustive tests, equal to many years of grueling service on location, I can sincerely say that in more than a quarter of a century in the coin machine business I have never felt the confidence that is inspired by the performance of the FIREBALL 120. I feel honored to have my name attached to this new ROCK-OLA triumph. 800 NORTH KEDZIE AVENUE www.americanradiohistory.com • Profit-proven, Magic Touch Line-O-Selector • Improved, swing-free, all steel front door Ingenious new development in positive record delivery thru Geneva Cam Movement ® One hundred and twenty (120!) selections to whet the music appetites of every type of patron * „ » * Futuristic, easy-view, plastic Vista Dome * Simplified, time-saving program title strip change * Rock-Ola perfected Tru-tone amplifier for Full Range fidelity * Decorator-styled, modern, blond Tiger Wood Cabinet * Three way accessibility through Vista-Dome, rear or front for quick easy service ® Famous Rock-Ola overleaf, remote control wall box specially designed to t harmonize with Fireball 120 ] t * Easy-to-read Playmeter for < checking record popularity (standard equipment) E r www.americanradiohistory.com Digitized by the Internet Archive in 2016 https ://arc h i ve . org/d etai I s/cas h box 1 4u n se_1 www.americanradiohistory.com CBBBOUSEL nEUJ BDIK-OIB LIBE-O-SEIEITOB RECORD LOCK mECHRIIISm This simple but effective magic swivel lock-in device holds the records in place when they are at the bottom of the revolving record drum. Like all other mechanisms on the Fireball 120 it’s positive and trouble-free, It'S 05 e05V 05 BBC! Drop coin and "Select" light comes on RmnzinG reuoluirg record DRum button B. Touch Carrousel Line-O-Selector The heart of the Fireball 120, this revolutionary new Rock-Ola programs for choice of four F record delivery system is the most important development C. Push one button under number selected in the coin-operated phonograph industry in many a year. (That’s right, just onel) With this fascinating mechanism on your machines people will deposit coins again and again for the added attraction ... and oo comes your tune! of watching it operate! Compact . tested . and proven. ^ Delivers 120 different selections quickly and surely. credit unit in dust nEUI ROCHOLR VISTR D0R1E proof housing. As sleek and modern as the canopy of a jet plane, a this new Rock-Ola innovation gives customers control tower view of the Fireball 120 revolving Operators’ free-play changer in action. The sweeping lines and unique ROBOT RECORD BRIO lighting of this futuristic plastic dome attracts A truly remarkable ROCK-OLA engineering credit button. attention and beckons people to "come-see" achievement is the ingenious positive rec- and play! ord delivery mechanism of the Fireball 1201 through the Geneva Cam Movement prin- Total play register. cipal, records are gently removed from a -volving drum and placed on the turntable New ventilating system for ith almost human ecision. Indicator - cooler operation. low&even or odd umbered record return button flush with being played. Coin cabinet. Front door circuits connected with easily detached plugs. TRU-PLRV REPRODUCER Power pack built into amplifier. This featherweight, perfectly balanced arm which permits stylus to just P Improved reproducer pressure adjustment. float on record means longer EVE-RIGHT HEIGHT record life and faithful, brilliant to replace fluorescent lights. reproduction of tones on Easy access For the tall and the small, program is always standard 78 rpm or 45 rpm just at the right height for quic !-. envy. microgroov > iwords. drive motor. no-stoop, no-reach tune selection. Heavy duty worm www.americanradiohistory.com Anticipating the terrific play that the Fireball 120 is cer- tain to get, we have equipped it with a jumbo-size cash box to hold down the number of collection calls neces- sary. It holds more than $100.00. The cabinet of the Fireball 120, conceived, designed and manufactured in the fully equipped woodworking depart- ment of Rock-Ola, is the last word in modern furniture making craftsmanship. The beautiful blonde Tiger-Wood Balanced for use with finish, with striking zebra-wood trim was selected espe- 3 wire wall box, Rock-Ola’s cially because it harmonizes with any decorating scheme Tru-Tone amplifier has new and improved and complements other furnishings around it. features to provide perfect, full-range fidelity. Equipped with easily detached plugs for remote control. Designed and Engineered fnr lap Performance and Highest Profits! Dimensions: Height: 62 in.; Width: 33'/i in.; Depth: 29 in. Weight: (net) 365 lbs.; (shipping) 425 lbs. Ilumber Of Selections: 120 One Hundred and Twenty Cabinet Finish: Blonde Tiger-Wood finish with Zebra-Wood Trim; Reinforced corners and base SFile ¥rov Programming far Increased Profits Coin Equipment: Single entry for 5c, 10c or 25c As orderly and efficient as file trays, four title holders permit Easily converted to 1 play 10c, 3 plays 25c, or 6 plays 25c Type Records Played: 78 rpm or 45 rpm breakdown of program into most popular musical classifications of Tube Complement: 2—6SN7/GT; 2— 6L6G; l— 5U4G thirty tunes each. Trays slide quickly out of frames for easy Speaker: is", matched changing of one or more titles. Automatic loading lock secures Operating Wattage,- music Cycle: 250 tray |n frame when it’s reinserted. No other programming *Rock-oia Manufacturing Corp. reserves the system permits easier selection or faster servicing.^ right to make changes without notice in speci- fications, trim, colors, materials, models and To discontinue models. www.americanradiohistory.com tome when UHlU BOX Model 154U Rock-Ola Engineers have designed this wall box exclusively for the Fireball 120. Reading program is as easy as reading pages of a book. Customer 1. Easy-lift Vista swings upward and latches to make -Dome pushes only one button to get his tune. Single record changing a cinch. coin chute for 5c, 10c or 25c. Simple, 3-wire hookup. Width: II", Height: 14", 7". 2. Large removable rear panel gives quick access to mechan- Depth: ism at back of machine. 3. Full-swing front door eliminates groping around panels and SUPIR TOAETTE corners . allows front or back access. SPEAKER Model 1611 Popular, location-proven 8" permanent magnet speaker with volume control Beautiful matched wood construction. Width: 9%", Height: 14% ", Depth: 6'/*". Tells at a glance how many times each selection has been DELIIKE played. Enables you to keep only the top profit- makers on your program at all times. Easy to read... simple to reset. BAR BRACKET Model 1531 Deluxe all-steel construction with Brightly finished, ornamental bar claw, special patented mounting plate. Height: nVs", Depth: 5", Width: V/i", (Base) Claw width 4", length 5%" THE uniUERSni BAR BROCKET is similar in construction and dimensions to Model 1531 except that it does not have ornamental bar claw. www.americanradiohistory.com Another great coin-operated phonograph developed in the completely integrated factory of the Rock-Ola Corporation where the priceless ingredients of skill and experience are brought together to produce the industry’s finest equipment. EnGIIIEERinC Research on new materials block in length have the experience and and new methods is a never-ending process "know-how” to turn out uniformly perfect at Rock-Ola.