3 Bachelor of Arts in Business Administration (B.A.) Major: Marketing, Media und Communication; Minor: Creation. Monika Pobóg- Malinowska Graduate, VP, Assoc. Design Director Publicis, New York Creative Excellence The Management Expertise and Global Knowledge to Make Good Ideas a Reality 3 Steps To become a Bachelor of Arts in Business Administration (B.A.) With Miami Ad School & Steinbeis-SMI Win awards that !COPYWRITING will help you You are a storyteller. You love the way words get a job can change the world. You have energy and Miami Ad School students are the most awarded tenacity. You are clever. You always fi nd the in the world. Not only do we encourage you to perfect line, every single time! You are a enter your work, we expect it. You'll work on master of grammar, which the rest of the competitions for Cannes, D&AD, ANDY’s, Young planet has forgotten long ago. And: You have Guns, even the Super Bowl, in hopes of being ideas. Good ideas. The Internet has brought able to pad your resume with a Gold Pencil or copywriting back from the dead. It has given Cannes Lion. Our students launch their careers by copywriting a fast, new, and exciting platform. showing their work is internationally recognized That is why you now work on Internet fi lms, and awarded. video games, and even ideas for television shows. I Choose Your I VEDisciplineG ART DIRECTION m Art directors are dreamers with an imagination gone wild. They create concepts and imagery – to STEP convince others to purchase something or do 1 something. For simply every media: banners, social networks, and everything else that the Internet has R CREATIVE TECHNOLOGY to offer, ads in glossy magazines, marketing in video Z Creative Technology is a challenging games, mega posters, TV spots, mailings, catalogs, program in which you will learn to hot-dog stand napkins, racing car tank caps, mobile develop innovative applications while apps along with every type of advertising and space using cutting edge technology. for advertising that has not even been invented yet The program combines many discip- (that’s your job!). plines, including Sensoric, Robotic, Computer Science, Prototyping, AI, You essentially begin your career the Product Design, Coding, Strategy, day you start Miami Ad School Gaming and Creative Thinking. Creative Technology is for technical visionaries, Start-ups and Entre- preneurship thinker Future innovators that change the world for a better. What do you need for your future Christian is the Creative Lead role as a Creative Technologist? of Google Germany and France. A clear understanding of digital He is one of the ten worldwide technology, engineering, design and human needs. A creative, innovative Christian Behrendt leading top creative minds in digital. and inquiring mind. Study and How Does It Work? VE G This Bachelor inclusive the Travel MAS Portfolio Program is a Bachelor of Arts in Business Administration (B.A.) STEP2 YEAR YEAR YEAR 1 2 3 SELECT YOUR LEARN TO WORK PROVE IN DISCIPLINE TORONTO WITH THE TOOLS PRACTICE SAN PARIS ART DIRECTION, FRANCISCO COPYWRITING, WRITE YOUR BACHELOR THESIS CREATIVE TECHNOLOGY TOKYO COMPLETE YOUR WHILE YOU ARE TOOLBOX IN NEW YORK ALREADY ON THE JOB BERLIN OR HAMBURG HANOI SÃO PAULO SYDNEY University Entrance Qualifi cation: You will need a high school diploma or similar plus two to three years of working experience. For those who don’t have professional experience, we o er a preliminary ”Tutorium“. So you can start straight out of high school. Upon mastering the fundamentals in Miami Ad School’s Bachelor your fi rst year, you spend your second After your graduation, so- program takes three years year studying and working as an intern called ”screenings“ are held, to complete, or even shorter in New York, Tokyo, Paris, London, with famous agencies & if you dare. One MASE Stockholm, Beijing, and many other brands visiting our school year is divided into four location possibilities in order to develop and hiring students right quarters. Your creative a global perspective. This is uniquely away from our campus. In the learning journey begins in Miami Ad School. Each quarter can be third year, you will work 1 Berlin or Hamburg where a different experience, participating in on your bachelor thesis you will be provided your pitches, developing work for your while you are already on the basic education. You attend portfolio under the guidance of industry job. 30 days of attendance the Steinbeis SMI Berlin leaders who become your mentors and total + preparatory self-study + campus seven days a week help you concluding your work on your academic work + Exam. during each of your four bachelor case study. In your last quarter quarter breaks in the fi rst year. you come back to your home school and fi nish your portfolio. From over 37 Nations Work with Fortune 500 brands while you’re still in school From all Over Germans Companies embrace Miami Ad School as a think tank. You’ll meet with clients for a briefi ng, work on live projects and present your work in a new-business style pitch. Our students work with some of the biggest 70% 30% brands out there. Not only do you gain valuable, real-world experience of the World within the classroom, but you'll create innovative work for your portfolio that might even be produced. GRADUATE AND START YOUR CAREER IIN THE CURRICULUM MARKETING,VE G MEDIA AND FOR CREATIVE MINDS COMMUNICATION STEP3 MARKETING Consumer behavior and market Creative Courses of Excellence research, advertising, psychology and advertising effects, marketing Ideas First; Video Storytelling; Digital Imaging; Thinking and media, branding and strategy, Strategically; Type Journey; Vector Imaging; Everything user experience and customer- Is Media; Social Media; Head to Head; Self-Promotion; centric design, online marketing User Experience; Coding; Web Development; Presentation and social media... coaching; Photography; Flash Design and Animation; Sound; Interactive Media Solution; Editorial; Presentation Skills; Creative Writing; Prototyping; Digital Imaging and much, much more... BUSINESS & MANAGEMENT The SMI Toolbox for management, studies, and life itself: smart methods and techniques to simplify your creative work. Understanding economics and company management, analyzing and understanding macroeconomics, and society innovation management and design thinking, as well as managing projects successfully, law for creative minds, etc., etc., etc ... When you graduate from Miami Ad School, you’re ready for the real world and will have our network at your fi ngertips of life. Slav Nikolov Graduate Monika Pobóg- Art Director Malinowska Publicis MIAMI We have a vigorous placement program to assist you New York AHOD Graduate, in fi nding your fi rst job and beyond. Job placement SCHOOL VP, Assoc. Design Director starts before you graduate with your classes in ”Self- Publicis, New York Promotion“. After graduation we hold our quarterly Miami Ad School's Network at work: portfolio reviews, where top agencies & brands A friend and former classmate was working attend to interview and hire our graduates. For “ at Publicis New York. He showed my the remainder of your career, you'll receive weekly portfolio to Duncan Marshall, the Executive updates on the most current job openings in the Creative Director, and he loved my work. industry – everything ranging from local freelance Within a couple of days Duncan had me work to creative positions in Paris, Chicago, or come in for an interview. It was more like New York. Miami Ad School’s network is a great resource an orientation though - he even showed for you throughout your career. me where I would sit as if he already decided to hire me. Contact us: Find us on: E: [email protected] Twitter ”Instagram Hamburg: +49.40.4134670 T: Berlin: +49.30.3198200-00 Facebook Tumblr WWW: miamiadschool.de LinkedIn Google + Miami Ad School Europe GmbH is accredited by the Hansestadt Hamburg (§2 Abs 2 BAföG).