The Black Culture Calendarpresented by 20/20 The numbers don’t lie. Jenelle Coy Managing Partner Chiderah Monde For the past decade, Black consumers have been the most influential group, Director, Strategy & Insights defining and determining what is culturally relevant all around the world. Julius Valentine Maina, J.D. Director, Impact Black buying power is now over $1.2 trillion, according to Nielsen. Black people are the #1 early adopters that drive conversion amongst other demographics. Marcus Fitts Director, Creative Strategy And social media took it all to another level, where Black people continue to lead the consumption of content across multiple platforms. Ashley Mason-Greene Director, Public Relations This is an audience your brand should be talking to. And this calendar of Black Sofia Watson culturally-relevant events, curated by two Black marketing and public relations Communications Strategist professionals, will help you begin or continue that conversation. Miyishia Tribble Subject Matter Expert We hope this calendar is a catalyst for more authentic conversations between consumer and brand, culture and corporate. Dejah Hilliard Account Coordinator Cheers, Aliyah Johnson Account Coordinator Alberto Leon ManagingJenelle Partner S. Coy DirectorAshley of Public Mason Relations Greene Research Coordinator Will Pelcin presented by Research Coordinator Monday Tuesday Wednesday Thursday Friday Saturday Sunday Many of us think that 20/20 January vision means perfect vision. But that’s not the case. 20/20 1 2 3 4 5 vision is actually a term to ex- New Year’s Day Aretha Franklin makes Kappa Alpha Psi press normal visual acuity. Rock & Roll Hall of Fame Fraternity est. The Emancipation history as the first female 1911 Proclamtion (1863) inductee. (1987) Instead of aiming to be perfect, 77th Annual aim to be of clear mind when Independence of Haiti, Golden Globe Sudan and Cameroon Awards planning for the rest of the year. 6 7 8 9 10 11 12 January 13, 1953: Don Barks- dale becomes the first Black Phi Beta Sigma The SCLC est.1957 Zora Neal person to play in an NBA All Hurston Fraternity est.1914 Star Game. 13 14 15 16 17 18 19 UPCOMING EVENTS Delta Sigma Sansford & Son Alpha Kappa Alpha Debbie Allen Michelle Obama Theta Sorority est. premiers on NBC Sorority est. 1908 CTA’s Consumer 1913 starring Redd Foxx. (1972) Zeta Phi Beta The Jeffersons premieres Electronics Show (CES) Seventh Democratic Sorority est. 1920 on CBS. (1975) Debate January 6-9, 2020 20 21 22 23 24 25 26 Las Vegas, NV Martin Luther King ROOTS premieres on BET is launched by 62nd Annual Sundance Film Festival Day (US) ABC. (1977) then owner Robert L Grammy Awards Johnson. (1980) Jan. 23 - Feb. 2, 2020 Salt Lake City, Utah 27 28 29 30 31 Oprah Winfrey Jackie Robinson presented by Monday Tuesday Wednesday Thursday Friday Saturday Sunday We know. It’s really Black His- February tory Month, every single month of the year. Use this month to 1 2 highlight historic Black people Starz In Black Super Bowl and events that are most rele- becomes first 24 hour black movie channel Groundhog Day vant to your industry. February in 1997. is also American Heart Month. 3 4 5 6 7 8 9 February 20, 1993: Whitney Eighth Democratic 15th Amendment Rosa Parks Chinese New Year 25th Anniversary of OutKast makes history 92nd Academy Houston’s “I Will Always Love (1870) “This Is How We Do Debate at the 46th Grammy Awards It” by Montell Jordan Awards as the first You” from the soundtrack to Iowa Caucus (Music) hip-hop act to win The Bodyguard tops Billboard’s AOTY. (2004) Hot 100 singles chart for the 10 11 12 13 14 15 16 13th week. New Hampshire Primary The NAACP est. Valentine’s Day Moving America Moving America 1909 Forward Infrastructure Forum Forward Infrastructure Forum – Las Vegas, Nevada – Las Vegas, Nevada UPCOMING EVENTS Morehouse College est. 1867 New York Fashion Week 17 18 19 20 21 22 23 February 6 - 13, 2020 Moving America Ninth Democratic President’s Day Rihanna Nina Simone 51st NAACP Image W.E.B. DuBois Forward Infrastructure Forum Debate Awards Bronner Brothers – Las Vegas, Nevada Sidney Poitier Toni Morrison Malcolm X (d.1965) International Hair Show Nevada Democratic Caucus Independence of Gambia February 8-10, 2020 Atlanta, GA 24 25 26 27 28 29 Mardi Gras Independence of the Hattie McDaniel London Fashion Week Dominican Republic makes history at February 14 – 18, 2020 Carnival: Trinidad and the 12th Academy Rio de Janeiro Awards. (1940) Tenth Democratic South Carolina Milan & Paris Fashion Weeks Debate Democratic Primary February 18 – 24, 2020 presented by Monday Tuesday Wednesday Thursday Friday Saturday Sunday March Women hold a majority of the buying power in households and 1 across industries like beauty, fashion, health and fitness and in 2019, research highlighted Black women as the backbone of the 2 3 4 5 6 7 8 Democratic party. How will you Howard University Super Tuesday Employee “We Are the World” International celebrate one of the most pow- est. 1867 Appreciation Day single is released to Women’s Day benefit African famine. erful demographics in the world, Independence of (1985) Puerto Rico Black women, this month? Ghana GOP Primary 9 10 11 12 13 14 15 March 28, 2014: Nas headlines 30th Anniversary of Democratic Primary: Independence of 5th Anniversary of the One Mic: Hip-Hop Culture Idaho, Michigan, Mississippi, Quincy Jones House Party (Film) Missouri, North Dakota, and Mauritius Kendrick Lamar’s Worldwide festival at the Kenne- Washington Northern Mariana To Pimp a Butterfly Virgin Islands Islands Democratic Caucuses (Music) dy Center in New York City with a GOP Primary: Idaho, GOP Caucus Michigan, Mississippi, Mis- Guam GOP Caucus performance of his album Illmatic souri, Ohio, & Washington with the National Symphony Or- 16 17 18 19 20 21 22 chestra. Otis Redding’s “(Sittin’ On) St. Patrick’s Day First Day of Spring Independence of The Dock Of The Bay” Namibia UPCOMING EVENTS makes history as the first Democratic Primary: posthumous #1 hit. (1968) Ohio, Arizona, Florida & Illinois Spike Lee Kentucky GOP Caucus GOP Primary: Florida, Black Enterprise Illinois, & Ohio Women of Power Summit 23 24 25 26 27 28 29 March 5 – March 8, 2020 Puerto Rico Las Vegas, NV Usher’s Confessions makes Dorothy Height Aretha Franklin Diana Ross history as the first R&B Democratic Primary album to sell 1.1 million cop- Denzel Washington and Halle Georgia Primary ies in its first week. (2004) Berry make history at the 74th SXSW Academy Awards. (2001) March 13 – March 22, 2020 Austin, TX 30 31 International Transgender Day of Visibility presented by presented by AprilMonday Tuesday Wednesday Thursday Friday Saturday Sunday Kick off Spring at your city’s best rooftop or patio. Bloom. Begin anew. 1 2 3 4 5 April Fools Day Marvin Gaye Jay-Z signs a landmark Maya Angelou Booker T. 360-deal with with Live April is also Jazz Appeciation, Washington Nation which includes his Sexual Assault Awareness, Arab Gil-Scott Heron own label, Roc Nation. Democratic Primary: Alaska, Hawaii, Louisiana, and (2008) Wyoming Democratic Primary Independence of American Heritage and Cancer Senegal Control Month. GOP Primary: Louisiana 6 7 8 9 10 11 12 April 12, 1973: In one of the World Health Day Paul Robeson Good Friday Spelman College est. Easter iconic television show’s most 1881 memorable moments, Stevie 25th Anniversary of The Civil War ends. Jackie Robinson signs Bad Boys (Film) (1865) to the Brooklyn Wonder plays a funky, 7-minute Dodgers. (1947) live version of “Superstition” on Wisconsin Primary Sesame Street. 13 14 15 16 17 18 19 Tiger Woods makes history UPCOMING EVENTS Beyonce makes Tax Day 20th Anniversary of Love James McCune Jamaica Carnival at the 61st Masters history as the first Black & Basketball (Film) Tournament. (1997) Smith woman to headline 26th Anniversary of Coachella. (2018) Kendrick Lamar makes Nas’ Illmatic. Nas is Dreamville Festival Sidney Poitier makes history as the first rapper 20 years old when history at the 35th Academy April 4, 2020 Prince plays his final to win Pulitzer Prize, with this album is released. Awards. (1963) concert, hs last song is his album DAMN. (2018) (1994) Raleigh, NC “Purple Rain.” (2016) 20 21 22 23 24 25 26 Coachella Big Sean makes 3rd Anniversary of Ray Charles performs Kanye West tweets praise 25th Anniversary of Weekend 1: April 10 – 12 history as the first “Georgia On My Mind” for Trump, earning him love Beyonce’s Friday (Film) Weekend 2: April 17 – 19 rapper to perform at the Lemonade (Music) at a ceremony where it is from POTUS and criticism White House. (2014) named the official song of from fans. (2018) Coachella Vallley, CA Georgia. (1979) 27 28 29 30 31 Somthing In The Water Independence of Togo Apple launches the Duke Ellington Music Festival iTunes store. (2003) April 20 – 26, 2020 Primaries: Connecticut, Virginia Beach, VA Delaware, Maryland, New York, Pennsylvania, and Rhode Island presented by Monday Tuesday Wednesday Thursday Friday Saturday Sunday Memorial Day doesn’t just May mark the unofficial beginning of Summer! Military enroll- 1 2 3 ment in America changed the Guam Democratic lives of many a Black family. Caucus James Brown It also helped to sprinkle the Kansas Democratic Primary influence of Black culture all around the world. Don’t for- 4 5 6 7 8 9 10 get to acknowledge those who have served. Star Wars Day Cinco de Mayo Mary Mahoney Class of 2020 Mother’s Day Howard University Ella Fitzgerald makes Indiana Primary National Day of Commencement 2020 Hampton Institute May is also Haitian Heritage, history at the 1st Annual Prayer (US) Commencement Grammy Awards (1958) Independence of Ethiopia Jewish American Heritage and Mental Health Aware- Solange Knowles attacks Jay-Z in an elevator.