CULTURAL IMPERIALISM IN MOVIE “AFRICA UNITED” A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Sarjana Humaniora in English and Literature Department of the Faculty of Adab and Humanities of UIN Alauddin Makassar By IRSAN NUR 40300112036 ENGLISH AND LITERATURE DEPARTMENT ADAB AND HUMANITIES FACULTY ALAUDDIN STATE ISLAMIC UNIVERSITY OF MAKASSAR 2017 i ii iii iv v ACKNOWLEDGMENT Alhamdulillahi rabbil‟alamin, the researcher praises to Allah Swt for His blessing, love, opportunity, health, and mercy, thus the researcher can complete this thesis. Next, Shalawat is addressed to the Great Prophet Muhammad SAW, for His model and guidance in the life. The researcher realizes that there are many people who give support, prayer and encouragement sincerely to help the researcher completing this thesis. Therefore, the researcher would like to thanks and highest appreciation to all of them. Firstly, the grateful is addressed to the rector of Islamic States University of Alauddin Makassar, Prof. Dr. Musafir Pabbabari, M.Si, Dean of Adab and Humanities Faculty Dr. H. Barsihannor, M.Ag, Vice Deans of Adab and Humanities Faculty Dr. Abd Rahman. R, M.Ag, Dr. Hj. Syamzan Syukur, M.Ag, and Dr. Abd.Muin, M. Hum and also all the staffs for their advices and helps during the period of times the researcher study in university, especially in Adab and Humanities Faculty. Secondly, the researcher„s gratitude due to the Head and Secretary of English and Literature Department, H. Muh. Nur Akbar Rasyid, M.Pd., M.Ed., Ph.D and Syahruni Junaid, S.S., M.Pd. for their suggestions, helps and supports administratively. vi vii Thirdly, the researcher‟s deepest gratitude is sent to his honorable supervisors, Hj. Nahdiyah, S.S., M.Pd. and Nasrum Marjuni.S.Pd, M.A., for their guidance, supports, helps, and advices and for giving their precious time during the process of researcher‟s research. Furthermore, the researcher would like to send his biggest thanks to her first examiner Syahruni Junaid, S.S., M.Pd. and her second examiner Faidah Yusuf, S.S, M.Pd. for their corrections, guidance, supports and advices. Besides, the researcher gives special gratitude to his parents, Baharuddin and Nutupati, and also his beloved brother and sister, Irhan and Nukmawati who have given their love, care, support, and prayer in every single time. Then thanks to all researcher‟s family that cannot be mentioned. The greatest thanks to his lecturers and the staffs of Adab and Humanities Faculty UIN Alauddin Makassar who have given their contribution in fulfilling the researcher‟s thesis preparation and administrative support. Then, my deepest thanks to his organization that researcher joined LSM NGC, HMI, Elliots Letter, and Tarsius Traveler that have given him an invaluable knowledge about how to be the real students outside the campus. Then, my deepest appreciation individually and collectively thanks to students of English and Literature Department academic year 2012. Specially, to his friends in Ag 1.2 for the uncountable precious memories during the researcher passed in university. Furthermore, thanks to dearest other friends of Ag 5.6 and Ag.3.4 that contributing supports, helps, ideas and suggestion during writing this thesis. viii ix TABLE OF CONTENTS COVER ................................................................................................................... i PERNYATAAN KEASLIAN SKRIPSI ................................................................. ii PENGESAHAN SKRIPSI ..................................................................................... iii PERSETUJUAN PEMBIMBING .......................................................................... iv APPROVAL SHEET .............................................................................................. v ACKNOWLEDGMENT ........................................................................................ vi TABLE OF CONTENTS ....................................................................................... ix ABSTRACT ........................................................................................................... xi CHAPTER I ............................................................................................................ 1 INTRODUCTION .................................................................................................. 1 A. Background .................................................................................................. 1 B. Research Questions ...................................................................................... 3 C. Objective of the Research ............................................................................ 3 D. Significance of the Research. ....................................................................... 4 E. Scope of Research ........................................................................................ 4 CHAPTER II REVIEW OF RELATED LITERATURE ....................................... 5 A. Previous Findings ......................................................................................... 5 B. Pertinent Ideas .............................................................................................. 6 1. Culture ...................................................................................................... 6 2. Imperialism ............................................................................................... 7 3. Types of Imperialism ................................................................................ 8 4. Cultural imperialism theory ...................................................................... 9 5. The Nature of Movie .............................................................................. 19 6. The movie “Africa United” .................................................................... 20 CHAPTER III ....................................................................................................... 22 METHODHOLOGY OF THE RESEARCH ........................................................ 22 x B. Design of the Research............................................................................... 22 C. Subject of the Research .............................................................................. 22 D. Instrument of the Research......................................................................... 23 E. Procedure of Collecting Data ..................................................................... 23 F. Technique of Data Analysis ....................................................................... 23 CHAPTER IV ....................................................................................................... 25 FINDINGS AND DISCUSSIONS ........................................................................ 25 CHAPTER V ......................................................................................................... 60 CONCLUSIONS AND SUGGESTIONS ............................................................. 60 A. Conclusions ................................................................................................ 60 B. Suggestions ................................................................................................ 60 BIOGRAPHY ....................................................................................................... 64 APPENDIX ........................................................................................................... 65 ABSTRACT Name : Irsan Nur Reg Number : 40300112036 Major : English and Literature Faculty : Adab and Humanity Title : Cultural Imperialism in Movie “Africa United” Supervisor I : Hj. Nahdiyah Supervisor II : Nasrum This research was about cultural imperialism in movie “Africa United” which aimed to describe the causes of cultural imperialism and the influences of cultural imperialism to the children in movie “Africa United”. This research focused on Herbert Schiller‟s theory about cultural imperialism. Then, the data were analyzed using qualitative method. The researcher used note taking as the instrument to find out the valid data. The researcher found that the children got the cultural imperialism through the media. The findings showed that there were two kinds of media that showed in the movie, they were TV and Magazine. Then, there were three influences of cultural imperialism towards children in the movie, they are perception, expectation and audience goal. Therefore, the researcher concluded that Africa United movie showed the way children whom got cultural imperialism and the influences of cultural imperialism where the children were on the journey to World cup. Keywords: Cultural Imperialism,Media , Influences. xi CHAPTER I INTRODUCTION A. Background Culture is often considered the core concept in intercultural communication. Although observation is a common research technique, little attention has been given to the effects of culture on observer judgment making. Relating to this, Gudykunst in Nur (2014:9) says that intercultural communication studies often focus on how cultural groups differ from one another: Muslims differ from Cristians, Japanesediffer from United Stated Americans, men differ from women, environtmentalistsdiffer from conservationists, pro-lifers differ from pro-choicers, old differ from youngand on are telling examples of this. Xia (2009: 97) says that culture is a vague concept which includes extensive content such as sight, smell, sound, value, tradition, custom, behavior and the