transport.gov.scot Monitoring & Evaluation Report Campbeltown to Ardrossan Pilot Ferry Service March 2016 Campbeltown to Ardrossan ferry pilot TRANSPORT SCOTLAND Table of Contents Table of Contents.. ......................................................................................................................2 1 Executive Summary .............................................................................................................5 1.1. Background.................................................................................................................... 5 1.2. Key findings ................................................................................................................... 5 1.2.1. Patronage ............................................................................................................... 5 1.2.2. Objective: Boosting the Campbeltown economy ..................................................... 6 1.2.3. Objective: Transport choices and links .................................................................... 6 1.2.4. Objective: Tourism .................................................................................................. 7 1.3. STAG assessment criteria ............................................................................................. 7 1.3.1. Economy ................................................................................................................. 7 1.3.2. Environment ........................................................................................................... 7 1.3.3. Safety ..................................................................................................................... 7 1.3.4. Integration ............................................................................................................... 7 1.3.5. Accessibility and social inclusion ............................................................................. 7 1.3.6. Overall benefits to users ......................................................................................... 8 1.3.7. Future usage........................................................................................................... 8 2 Background ..........................................................................................................................8 2.1. Background to the pilot .................................................................................................. 8 2.2. Evaluation ...................................................................................................................... 9 3 Methodology and attained samples .................................................................................. 10 3.1. Overview ...................................................................................................................... 10 3.2. Primary data ................................................................................................................ 10 3.2.1. On board passenger surveys: ............................................................................... 10 3.2.2. Household survey ................................................................................................. 11 3.2.3. Business surveys .................................................................................................. 11 3.3 Secondary data ................................................................................................................ 12 4 Key findings: Patronage .................................................................................................... 13 4.1 CalMac Ferries Ltd (CalMac) data .................................................................................... 13 4.2 Analysis showing growth trend ..................................................................................... 13 4.3 Other usage analysis ................................................................................................... 14 4.4 Summary ..................................................................................................................... 18 5 Findings: Objective – Boosting the Campbeltown economy .......................................... 19 5.1 Key themes ...................................................................................................................... 19 5.2 Data sources ................................................................................................................ 19 5.3 Generated expenditure impacts ................................................................................... 19 5.4. Economic Multipliers and Employment Effects ............................................................. 21 5.4.1. Indirect and Induced Effects .................................................................................. 21 5.4.2. Employment Effects .............................................................................................. 22 5.5. Positive business turnover impacts .............................................................................. 23 2 Campbeltown to Ardrossan ferry pilot TRANSPORT SCOTLAND 5.6. Employment increase .................................................................................................. 25 5.7. High levels of business confidence depend on ferry continuation ................................. 25 5.7.1. Secondary data - unemployment .......................................................................... 27 5.8. Direct ferry impacts on labour market........................................................................... 29 5.8.1. Work journeys – passenger survey ....................................................................... 29 5.8.2. Work journeys – residents survey ......................................................................... 30 5.8.3. Residents survey – perceptions ............................................................................ 30 5.9. Employment by sector and business base data ........................................................... 30 5.10. Recent Investment ................................................................................................... 30 5.11. Town centre performance ......................................................................................... 32 5.12. Summary .................................................................................................................. 33 5.12.1. Town centres ........................................................................................................ 34 6 Findings: Objective - Transport Choices and Links ........................................................ 35 6.1. Key themes .................................................................................................................. 35 6.2. Penetration and modal share ....................................................................................... 35 6.3. Patterns of usage ......................................................................................................... 36 6.4. Journey purpose .......................................................................................................... 38 6.5. Modal impact of the ferry; displaced and generated trips ............................................. 39 6.6. RET Introduction .......................................................................................................... 41 6.7. Business usage ........................................................................................................... 42 6.8. Integration with public and private transport ................................................................. 43 6.9. Motivations for usage ................................................................................................... 43 6.10. Specific community impacts – behavioural evidence ................................................ 45 6.11. Community impacts – attitudinal evidence ................................................................ 48 6.12. Summary .................................................................................................................. 51 6.12.1. Community impacts .............................................................................................. 52 7 Findings: Objective - Tourism ........................................................................................... 53 7.1. Key themes .................................................................................................................. 53 7.2. Types of tourist trip ...................................................................................................... 53 7.3. Tourist destinations ...................................................................................................... 54 7.4. Patterns of tourist trips ................................................................................................. 55 7.5. Accommodation and expenditure analysis ................................................................... 56 7.6. Tourism business impacts ............................................................................................ 58 7.7. Secondary data - GBTS ............................................................................................... 60 7.8. Summary ..................................................................................................................... 60 8 Assessment against STAG criteria ..................................................................................