BOOK oF FULL PAPER PROCEEDINGS Tokyo, Japan June 22-23, 20191 Full Paper Proceeding Book 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM -JUNE-2019) Tokyo, Japan June 22-23, 2019 ISBN: 978-602-6427-76-6 Contact (Whatsapp): +971-56-2448120 Email:[email protected] URL: www.anissh.com 2 All rights reserved. Without the consent of the publisher in written, no individual or entity is allowed to reproduce, store or transmit any part of this publication through any means or in any possible form. For obtaining written permission of the copyright holder for reproducing any part of the publication, applications need to be submitted to the publisher. Proceedings of the 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM) Disclaimer Authors have ensured sincerely that all the information given in this book is accurate, true, comprehensive, and correct right from the time it has been brought in writing. However, the publishers, the editors, and the authors are not to be held responsible for any kind of omission or error that might appear later on, or for any injury, damage, loss, or financial concerns that might arise as consequences of using the book. The views of the contributors stated might serve a different perspective than that of the ANI. 3 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM) Venue: Hotel Mystays Ochanomizu Conference Center- Tokyo, Japan Theme: Innovative World: New challenges for research and development. 4 SCIENTIFIC COMMITTEE Assoc. Prof. Doc Edgar R. Eslit St. Michael’s College/ English Dept., CAS, Philippines Mr. Mohd Azhar Bin Abdul Rahman Urban Development Authority of Malaysia (UDA), Malaysia Assistant Professor Jitender Grover University, Sadopur, Ambala (Haryana), India Assist. Prof. Doc Surendra Kansara Symbiosis Institute of Operations Management, India Associate Professor Melinda V. Abichuela Catanduanes State University/College of Business and Accountancy/Virac, Catandu- anes, Philippines Mr. Bright Lumor MENSAH Jilin University, School of International and Public Affairs (SIPA), China Assoc. Prof. Doc Sharifah Hayaati Syed Ismail University of Malaya.Kuala Lumpur, Malaysia Dr. Lakshmikanth Srishti International, India Dr. Fararishah binti Abdul Khalid Universiti Teknikal Malaysia Melaka, Malaysia Head of department Odupitan Kolade Mattias Oshodi/Isolo Local Government, Nigeria 5 Prof. Doc Golda Aira V. Crisostomo University of Santo Tomas, Philippines Assistant Professor. Intekhab N Khan MA. Jauhar University, Rampur, India Assistant Professor. Chulaporn Sota Khon Kaen University, Thailand Dr. Halimah Mohamed Ali Universiti Sains Malaysia, Malaysia Assoc. Prof. Wong MingWong University College of Technology Sarawak, Malaysia Prof. Erni Tanius University of Selangor, Malaysia Dr. Supaporn Chalapati I-Shou University, Australia Assoc. Prof. Nor Aznin Abu Bakar Universiti Utara Malaysia, Malaysia Assoc. Prof. Normala Daud Universiti Teknologi Mara, Shah Alam, Selangor, Malaysia 6 ORGANIZING COMMITTEE Dr. Vincent Conference Chair Email: [email protected] Ms HungXin Li Conference Supervisor Email: [email protected] 7 CONFERENCE TRACKS Social and Community Studies Arts Humanities Civic and Political Studies Cultural & Global Studies Enviromental Srudies Organizational Studies Educational and Communication Studies Economics, Finance & Accounting Business and Management Studies 8 CONFERENCE CHAIR MESSAGE Dr. Vincent International Conference of Akademika Nusa Internasional Association of Social Sciences and Huminities} is a platform that thrives to support the worldwide scholarly community to analyze the role played by the multidisciplinary innovations for the betterment of human societies. It also encourages academicians, practitioners, scientists, and scholars from various disciplines to come together and share their ideas about how they can make all the disciplines interact in an innovative way and to sort out the way to minimize the effect of challenges faced by the society. All the research work presented in this conference is truly exceptional, promising, and effective. These researches are designed to target the challenges that are faced by various sub-domains of the social sciences and applied sciences. I would like to thank our honorable scientific and review committee for giving their precious time to the review process covering the papers presented in this conference. I am also highly obliged to the participants for being a part of our efforts to promote knowledge sharing and learning. We as scholars make an integral part of the leading educated class of the society that is responsible for benefitting the society with their knowledge. Let's get over all sorts of discrimination and take a look at the wider picture. Let's work together for the welfare of humanity for making the world a harmonious place to live and making it flourish in every aspect. Stay blessed. Thank you. Dr. Vincent Conference Chair Email: [email protected] 9 TABLE OF CONTENTS SCIENTIFIC COMMITTEE 5 ORGANIZING COMMITTEE 7 CONFERENCE TRACKS 8 CONFERENCE CHAIR MESSAGE 9 The Study of Nakornchaiburin, Surin Province, Thailand Traveling Routes. 12 Rail Transport Management to Increase Service Efficiency; In Bangkok - Chiang Mai Route. 18 Efficiency of Product Demand Forecasting In Nava Nakorn Industrial; Case ABC (Thailand) Company. 24 Tourism Logistics Management; of The Phenomenon of Naga Fireballs in Phon Phisai District, Nong Khai Province. 28 Factors Affecting to Safety Behavior of Passenger Transport Driver: A Case Study of Transport Company Limited, Bangkok – Udon Thani Route. 33 Tourism Logistics Management for Floating Market; The Case of Lam Phaya Temple, Lam Phaya Subdistrict, Bang Len District, Nakhon Pathom, Thailand 38 The Study of the Distribution Center Form: A Case Study of FBR Logistics Co., Ltd. 43 Logistics Service Quality of Public Land Transport Service by P-TRANSQUAL Model A Case Study Nakhon Ratchasima – Bangkok. 48 The Development of Transport Resource Database Management System: A Case Study of Transport Go Company. 52 Communication for Development of Instructional Model to Enhance System Thinking Process for Undergraduate Students. 59 10 Full Paper Proceeding Book 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM -JUNE-2019) Tokyo, Japan June 22-23, 2019 ISBN: 978-602-6427-76-6 Contact (Whatsapp): +971-56-2448120 Email:[email protected] URL: www.anissh.com 11 13th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM) Full Paper Proceeding ANISSH-2019, Vol. 4- Issue. 13 ISBN: 978-602-6427-76-6 Tourism Logistics Management; of The Phenomenon of Naga Fireballs in Phon Phisai District, Nong Khai Province. 1*Ronnarong Kenraksa, 2Preecha Wararatchai, 3Chitpong Ayasanond College of Logistics and Supply Chain Suansunandha Rajabhat University 1 U-thong Nok Road, Dusit, Bangkok 10300 Thailand [email protected]. Abstract The objectives of this study were: 1) Study the level of opinions of tourists/entrepreneurs/ community leaders in tourist attractions regarding logistics management, tourism of phenomena, Naga fireballs Phon Phisai District Nong Khai Province, 2) Comparing the level of opinions of tourists/entrepreneurs/ community leaders in tourist attractions about logistics management, tourism of phenomena, Naga fireballs. Phon Phisai District Nong Khai Province, 382 questionnaires were used in the research, were the tourists, entrepreneurs, community leaders in tourist attractions. The statistics used for data analysis were frequency distribution, percentage, mean, standard deviation, T-test, F-test, and comparison of the differences between double mean values with Fisher’s least significant difference (LSD). Most respondents were male with 50 years of age and over, lower than a bachelor’s degree with general employment. The average monthly income between 10,001-15,000 baht the period of living in the community from 10-14 years, the level of opinions on logistics management overall in the level most agree ( = 4.45, S.D. = 0.77). When considering each aspect, it was found that the average score was at the highest level in all nine areas, in the following order, information flow ( = 4.53, S.D. = 0.70), followed by service ( = 4.52, S.D. = 0.71), effective operation ( = 4.51, S.D. = 0.61), logistics management readiness ( = 4.50, S.D. = 0.67), personnel ( = 4.48, S.D. = 0.82), physical flow ( = 4.46, S.D. = 0.71), repetition indicators ( = 4.42, S.D. = 0.75), marketing promotion ( = 4.30, S.D. = 0.95) and the result of being a tourist attraction ( = 4.28, S.D. = 0.94). Keywords: Tourism, Logistics, Naga Fireballs, Phon Phisai District, Nong Khai Province INTRODUCTION Many countries around the world nowadays prioritize tourism because tourism is the world's largest industry and moreover it rapidly grows. The tourism is the industry relating to the other business, such as the business about hotels, accommodations, restaurants, transportations, souvenirs as well as the business about public services. These not also make the economy prosperous in having foreign currency in order to get more employment and spread all incomes into upcountry but also arouse the national economy to grow continuously. Therefore, governmental agencies in other countries are more interested in the tourism industry. World Tourism Organization