STRATEGIES FOR BUSINESS IN MOSCOW If a job is worth doing it is worth doing well A PROPOS I love all of Moscow, but there are definitely parts of However, stones have a tendency to crumble. There the city where my heart starts beating faster – places is no way of knowing what would have become of this where I feel at home. One of these places is the city historic and cultural center had the city government not center, where I spent my childhood. We lived on made a decision to renovate the center. Stoleshnikov Pereulok and my brother and I went to the I’m talking, of course, about a large-scale program aimed famous School №179. We used to go to the Alexander at restoring objects that are a part of the city’s cultural Garden to play with our friends: we would ride bikes in heritage. This project is currently in progress. The center the summer and go sledding in the winter, sliding down of Moscow is undergoing a real renovation boom. Suffice the hills right in front of the majestic Kremlin walls. it to say that there are currently over 400 historical and Of course, the center of Moscow is special to everyone cultural buildings covered in scaffolding, and this number who has ever visited Russia. It contains everything that is growing. A special Moscow Government committee is draws people from all over the world to the Russian adding more and more objects to the list of architectural capital: The Red Square with the Kremlin and St. Basil’s monuments to be preserved. Next year, a large sum of Cathedral, the Bolshoi Theatre, the Tretyakov Gallery, the money will be allocated for the implementation of a pro- Moscow State Conservatory and the Tchaikovsky Concert gram aimed at the restoration of cultural heritage objects Hall, Gorky Park. Not to mention the world-famous sta- – 3 billion rubles. This is quite significant: the city is not tions of the Moscow metro, which make every metro ride only restoring the facades of old houses and buildings, resemble a visit to a gorgeous museum. but is clearing the territories of illegal structures as well. As marvelous as all of these historical landmarks may In short, Russia’s capital is becoming cleaner and more be, the center of Moscow is much more than just tourist beautiful every year. The city is like a cheerful host who attractions. In order to truly understand Moscow, it’s im- is waiting for her guests to arrive. After all, when we portant to take a day and get lost in the city: take a stroll invite someone over to our house, we clean the space along Arbat, walk along Prechistinka and Myasnistskaya – dust, wash, and prepare a delicious meal. Moscow is – a street that first appears in historical records that also doing everything possible to make the city com- date back to the 15th century. You can immerse yourself fortable for those who live and work here, and even for in the picturesque world of the Zamoskvorechie, which those who simply drop in for a short visit. was so vividly described by the great Russian playwright Alexander Ostrovsky. The center of Moscow is unique Sergo Kukhianidze – it exudes the spirit of history. As one Russian writer famously said, “every stone here is alive.” Editor in Chief CAPITAL IDEAS Moscow Official Founder: Department for External Economic NEWS and International Relations of the Government of Moscow Address: Tverskaya, 13, Moscow, 125032. Milan Days in Moscow Ph: +7 (495) 633-68-66 Fax: +7 (495) 633-68-65 Moscow at the international forum E-mail: [email protected] and exhibition EXPO REAL www.dvms.mos.ru Moscow and Mexico: cooperation Editorial staff: Editor-in-chief – Sergo Kukhianidze between business communities Production crew of the edition: Elena Egorova (deputy editor-in-chief), Moscow-Delhi: don’t miss the Evgeny Khokhlov, Dmitry Sokolov, Marina Ogorodnikova, Alexander Pigarev, Anna Tomkins, Marina Yurshina, Alexander Yurshin, opportunity Anastassia Paloni, Sergei Levin 6-19 CAPITAL IDEAS STRATEGIES FOR BUSINESS IN MOSCOW Publisher: Moscow Center for International Cooperation Face to Face CEO: Igor Tkach Address: 105005, 68/8, build.1, Baumanskaya str., Moscow, Russia New urbanism for Phone: +7 (499) 267-46-56 E-mail: [email protected] an old city General Partner: National Review Ltd In the exclusive interview with Capital CEO – Sergei Oposhnyanskiy Ideas Moscow’s Chief Architect Sergei Phone.: +7 (495) 784-69-71 Kuznetsov talks about plans for the development of the city center and E-mail: [email protected] the importance preserving the city’s Consulting – Sergei Anikanov, Evgeny Khokhlov historic and cultural heritage Design – Robert Saifulin Photo editor – Victoriya Oposhnyanskaya 20–28 Page layout – Alexander Saifulin Assistant – Nadezhda Ratanova Distribution – "Trans-Media" Ltd Acknowledgements to: PHOTO ITAR TASS Agency, RIA-Novosti, All Over Press Agency, companies and organizations, represented in the issue. If you wish to get new issues of Capital Ideas, please, apply to: [email protected] The magazine is registered with at the Federal Authority of Legislative Control in Mass Media and Cultural Heritage Protection. Media registration certificate ФС77-53716, issued April 26, 2013. All reproduction permitted only with the Editor’s permission and reference to ‘Capital Ideas’. Distributed free of charge Published with support from the Department for External Economic and International Relations of the Government of Moscow Circulation : 7000 Signed into print 28.11.2014 2 CAPITAL IDEAS January-March 2015 Face to Face Moscow in words We must treat the 40-42 historic center with Nothing ventured Nothing Ventured great care People who say doing People who don’t The Moscow Government is making business in Russia is give up during a crisis very serious efforts to restore Moscow’s city center. Minister of the Moscow difficult are mistaken always win Government and Head of Department Mr. Chakrapani has been living and working in The first Gianfranco Ferre Home Italian of Cultural Heritage Alexander Kibovsky Russia for over 20 years. In his interview he talks furniture show room has opened in Moscow. tells what has already been accomplished about challengers and surprises that foreign Why its directors are not afraid of difficult and talks about future plans businessmen encounter in Russia period going through the Russian economy? 30-33 38-39 44-47 Face To face Moscow is a city with a soul! The Ambassador of Uruguay Anibal Cabral sat down for an exclusive interview with Capital Ideas 34-37 January-March 2015 CAPITAL IDEAS 3 Moscow Global A bright future lies Roots Bookself ahead: collaborations Stalin: Won’t we find Making perfect in the sphere of Teri Lindeberg, founder and CEO of gold for our girls? Staffwell, is a remarkable woman. She innovation The Exhibition of National Economy knows all ins and outs of doing business This year, the Open Innovations Forum took Achievements has long been an in Russia. At least she wrote a great book place in Moscow for the third time. The established symbol of Moscow. This titled Making Perfect, that is about what forum gathered over 15,000 participants from year it celebrated its 75th anniversary. employees want from their employers. 70 countries. What next? Here’s the extract from the Teri’s book. 48-51 56-58 60-63 Moscow Global Tutti-Frutti There was never a Why don’t russians question wether to smile? come to Moscow Russians don’t like to smile, but not because they’re angry. And it Edvin Basson, Director General of World has nothing to do with Russia’s Steel Association, tells why they chose harsh climate. They are just raised Moscow this year as a place for their differently. annual conference 52-55 64-65 4 CAPITAL IDEAS January-March 2015 Quality Time Quality Time Want to understand Christmas tree: the nuances Food&Drink Russia? Come to of national decor Seiji: Where taste This year marks the 60th anniversary since the moscow! country's main Christmas tree in the Kremlin lit up matters Anton Chekhov was born in southern the city center. For both Soviet and post-Soviet Can you get fresh tuna in Moscow? Russia, spent his last days in Germany, children, getting to see the Kremlin Christmas tree It’s hard to believe it, but yes! You can travelled thousands of kilometers across was always a real treat, even though each family had get it at Seiji, a Japanese restaurant on Siberia and across the Indian Ocean, a festively decorated Christmas tree at home as well. Komsomolsky Prospect. No need to worry visited Europe multiple times, lived in 78-82 about product quality: it is delivered to Yalta for many years… And still more than Moscow directly from the legendary Tsukiji anything his name belongs to Moscow Moscow Vocabulary fish market in Tokyo! 66-71 84–85 92–96 Quality Time Life&Culture Russian winter – Winter in Moscow: a time to celebrate! sensuality and The middle of winter is a favorite time of the year for Russians, because there are openness a lot of holidays to celebrate. The four When your windows have frosted up and main winter holiday events are New Year, there is a snowstorm outside, going for Christmas, Epiphany and Maslenitsa! a walk in the park is not that pleasant. 72-77 Winter is a great time to visit an art gallery, a concert or a theatre performance. This is especially true for this winter – there is a lot going on in Moscow. 86-91 January-March 2015 CAPITAL IDEAS 5 MOSCOW OFFICIAL During the meeting, Christian Estrosi told Sergey The first meeting in history Sobyanin about the work the city government is do- ing to preserve Nice’s Russian heritage.