The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in St. Louis City and County, MO (Fiscal Year 2010) Arts and Culture Arts and Culture Total Industry Direct Economic Activity Organizations + Audiences = Expenditures Total Industry Expenditures $313,254,748 $269,079,387 $582,334,135 Spending by Arts and Culture Organizations and Their Audiences Supports Jobs and Generates Government Revenue Total Economic Impact of Expenditures Economic Impact of Economic Impact of Total (Direct & Indirect Impacts Combined) Organizations + Audiences = Economic Impact Full-Time Equivalent (FTE) Jobs Supported 10,046 8,937 18,983 Household Income Paid to Residents $275,105,000 $177,147,000 $452,252,000 Revenue Generated to Local Government $9,256,000 $19,031,000 $28,287,000 Revenue Generated to State Government $13,514,000 $16,047,000 $29,561,000 Event-Related Spending by Arts and Culture Audiences Totaled $269.1 million (excluding the cost of admission) Resident* Non-Resident* All Attendance to Arts and Culture Events + = Attendees Attendees Cultural Audiences Total Attendance to Arts and Culture Events 8,293,743 3,036,507 11,330,250 Percentage of Total Attendance 73.2% 26.8% 100% Average Event-Related Spending Per Person $19.71 $34.78 $23.76 Total Event-Related Expenditures $163,469,674 $105,609,713 $269,079,387 Nonprofit Arts and Culture Event Attendees Spend an Average of $23.76 Per Person (excluding the cost of admission) Resident* Non-Resident* All Category of Event-Related Expenditure Attendees Attendees Cultural Audiences Meals and Refreshments $13.24 $15.53 $13.85 Souvenirs and Gifts $2.82 $3.06 $2.88 Ground Transportation $1.63 $5.01 $2.54 Overnight Lodging (one night only) $0.39 $7.90 $2.41 Other/Miscellaneous $1.63 $3.28 $2.08 Average Event-Related Spending Per Person $19.71 $34.78 $23.76 * For the purpose of this study, residents are attendees who live within the City of St. Louis and St. Louis County; non-residents live outside that area. Source: Arts & Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in St. Louis City and County. For more information about this study or about other cultural initiatives in St. Louis City and County, visit the St. Louis Regional Arts Commission’s web site at www.stlrac.org. Copyright 2012 by Americans for the Arts (www.AmericansForTheArts.org). About This Study The Arts & Economic Prosperity IV study was conducted by Americans for the Arts to document the economic impact of the nonprofit arts and culture industry in 182 communities and regions (139 cities and counties, 31 multi-city or multi-county regions, and ten states, and two individual arts districts)—representing all 50 U.S. states and the District of Columbia. The diverse communities range in population (1,600 to more than 3 million) and type (rural to urban). The project economists, from the Georgia Institute of Technology, customized input-output analysis models for each participating study region to provide specific and reliable economic impact data about their nonprofit arts and culture industry—specifically (1) full-time equivalent jobs, (2) household income, and (3) local and (4) state government revenue. Surveys of Nonprofit Arts and Culture ORGANIZATIONS Each of the 182 study regions attempted to identify its comprehensive universe of nonprofit arts and culture organizations using the Urban Institute’s National Taxonomy of Exempt Entity (NTEE) coding system, a definitive classification system for nonprofit organizations recognized as tax exempt by the Internal Revenue Code. In addition, the study partners were encouraged to include other types of eligible organizations if they play a substantial role in the cultural life of the community or if their primary purpose is to promote participation in, appreciation for, and understanding of the visual, performing, folk, and media arts. These include government-owned or government-operated cultural facilities and institutions, municipal arts agencies and councils, private community arts organizations, unincorporated arts groups, living collections (such as zoos, aquariums, and botanical gardens), university presenters, and arts programs that are embedded under the umbrella of a non-arts organization or facility (such as a community center or church). In short, if it displays the characteristics of a nonprofit arts and culture organization, it is included. For-profit businesses (e.g., Broadway and motion picture theaters) and individual artists were excluded from this study. Nationally, detailed information was collected from 9,721 eligible organizations about their fiscal year 2010 expenditures in more than 40 expenditure categories (e.g., labor, local and non-local artists, operations, materials, facilities, and asset acquisition), as well as about their event attendance. Response rates for the 182 communities averaged 43.2 percent and ranged from 5.3 percent to 100 percent. It is important to note that each study region’s results are based solely on the actual survey data collected. No estimates have been made to account for non-respondents. Therefore, the less-than-100 percent response rates suggest an understatement of the economic impact findings in most of the individual study regions. In St. Louis City and County, 137 of the approximately 202 total eligible nonprofit arts and culture organizations identified by the St. Louis Regional Arts Commission participated in this study—an overall participation rate of 68 percent. The organizations that participated are listed below: Abhinaya; African Heritage Association of St. Louis; Alexandra Ballet; Art and Air -- An Outdoor Fair; Art Saint Louis; ArtDimensions of St. Louis; Arts and Education Council; Arts in Transit; Avalon Theatre Co.; Bach Society of St. Louis; Better Family Life; Black Cat Theatre; Carondelet Children's Chorus; Carondelet Community Betterment Federation; Caston Chamber Ballet; Center for Survivors of Torture & War Trauma; Center of Contemporary Arts (COCA); Chamber Players of St. Louis Inc.; CHARIS: The St. Louis Women's Chorus; Chesterfield Arts, Inc.; Childgrove Country Dancers; Cinema St. Louis; Circus Arts Foundation; Circus Harmony; Collegium Vocale of Saint Louis; Community Music School of Webster; Compton Heights Concert Band; Contemporary Art Museum St. Louis; Craft Alliance; Critical Mass for the Visual Arts; Cultural Festivals; Dance St. Louis; Dances of India; Dances of India Dance Festival; DaySpring School of the Arts; Eureka Arts Council; Fair St. Louis Foundation; Florissant Civic Center Theatre; Folk Fire Dance and Music; Folk School of St Louis; Fontbonne University; Gateway Festival Orchestra of St. Louis; Gateway Men's Chorus; Gitana Productions; Gitana Productions (Consortium); Grand Center, Inc.; Hispanic Festival; Holocaust Museum and Learning Center; HotCity Theatre; International Folk Dance Association of U. City; International Institute's Festival of Nations; Italian Film Festival of St. Louis; Jazz St. Louis; KDHX Community Media; Landmarks Association of St. Louis, Inc.; Laumeier Sculpture Park; Legend Singers Choral Ensemble; Lemp Neighborhood Arts Center; Magic House; May Gallery at Webster University; Metro South Arts Council; Metro Theater Company; Midwest Lyric Opera; Mildred Lane Kemper Art Museum, Washington University; Missouri Botanical Garden; Missouri History Museum; Missouri Humanities Council; Missouri State Council on the Arts; Modern American Dance Co (MADCO); Muddy Waters Theatre Company; Municipal Theatre Association of St. Louis; Museum of Contemporary Religious Art; Musicians Association of St. Louis; New Jewish Theatre (Jewish Community Center); New Line Theatre; New Music Circle; Opera Theatre of Saint Louis; Playhouse Productions; Primo Concerts; Prison Performing Arts; Pulitzer Foundation for the Arts; Puppet Guild of Greater St. Louis; Repertory Theatre of St. Louis; River City Pops; River Styx; Robert Reed Tap Heritage Institute; Saint Louis Brass Band; Saint Louis Open Studio & Gallery; Saint Louis Science Center; Sangeetha; Scottish Partnership for Arts Education; Shakespeare Festival of St. Louis; Show Me Sound Organization; Slightly Askew Theatre Co; Springboard to Learning, Inc.; St Louis African Chorus DBA African Musical Arts Inc.; St. Louis Art Museum; St. Louis Artists' Guild; St. Louis ArtWorks; St. Louis Ballet; St. Louis Cathedral Concerts; St. Louis Chamber Chorus; St. Louis Children's Choirs; St. Louis Classical Guitar Society; St. Louis Irish Arts; St. Louis Low Brass Collective; St. Louis Philharmonic Orchestra; St. Louis Poetry Center; St. Louis Regional Arts Commission; St. Louis Regional Public Media, Inc.; St. Louis Storytelling Festival; St. Louis Symphony; St. Louis Volunteer Lawyers and Accountants for the Arts; St. Louis Walk of Fame; St. Louis Women's Chorale; St. Louis Zoo; Stages St. Louis; Stray Dog Theatre; That Uppity Theatre Company; The Black Rep; The Frank Lloyd Wright House in Ebsworth Park; The Jazz Edge; The Sheldon Arts Foundation; The Touhill at UMSL; Town and Country Symphony Orchestra; U. of Missouri Center for the Humanities (St. Louis); UMSL Gallery 210; Union Avenue Opera Theatre; Unity Theatre Ensemble; University City Commission on Arts and Letters; Upstream Theater; Urban League Vaughn Cultural Center; Washington University / Edison Theatre; Washington University Center for the Humanities; West End Players Guild; Word in Motion; and Youth Arts and Technology Center. Surveys of Nonprofit Arts and Culture AUDIENCES Audience-intercept