Access to Higher Education Diploma: (Fashion Media & Communication) Introduction To Photography Evidence for Assessment Name: Daniela EusebioResearch StudentNotebook no: EUS13400659 Date: 25/11/2013 Part 1: The Photography Notebook This document shows the ten images I’ve taken during this term which subject is a story of a day by the Thames River and other characteristic elements of the city of London. The style is defined by people in their daily routines and relaxing and admirable landscapes. The sun and the shadows, the streets almost free of people to walk, the green of the trees and peaceful river mean relax, pleasantness and nature which constituted the mood and atmosphere. Fig.1. Composition (f/7.1; 1/200s; ISO-100) Fig.2. Composition (f/8; 1/250s; ISO-100) Both images demonstrate the composition photo technique. When I took these photographs I thought about giving a sense of action and dynamism to the photograph in the Figure 1 by shoot the post slightly on my right, the London Eye in the centre and the building and the trees on the left, so it can encourages the eye to roam around the picture. On the other hand, what I had in mind was place the bridge right in the centre to have a contrast between the photographs. Also, both were shot with narrow aperture, which means a large depth of field, fast shutter speed, since we can state the photograph is non-blurred and low ISO Speed. Fig.3. Perspective (f/5.6; 1/80s; ISO-200) Fig.4. Perspective (f/5.6; 1/50s; ISO-200) For the Perspective Photo Technique, I’ve taken two photographs of the same subject, which are the leaves, but with different focal length lenses. Changing the camera position and the fov changes the perspective and this changes the composition. In Figure 3, as we can state, the image as more contents than in Figure 4, where the background had been reduced due to the focal length of the lenses (the sky is not available to see in the second image, which means that the length of the lenses increased). Fig.5. Movement (f/5.6; 1/100s; ISO-200) Fig.6. Movement (f/5.6; 1/30s; ISO-220) When it comes to the movement photo technique, I used a longer shutter speed in Figure 5 than Figure 6 because I wanted to capture motion blur and a bigger exposure. As a consequence we can see the light in Figure 5 is stronger. In Figure 6, I tried to use a long focal length in order to get a faster shutter speed. However, I wanted movement blur (as we can see in the car) and so, I did not use a shutter speed faster than 1/focal length. Fig.7. Depth of Field (f/5.6; 1/125s; ISO-100) Fig.8. Depth of filed (f/5.6; 1/40s; ISO-200) In terms of Depth of Field, I have chosen the Figure 7 to illustrate a long depth of field, since the subject is further from the camera and to do it I used a small f- number. In Figure 8 I meant to do the exact opposite by shooting the subject closer to the camera and using a smaller aperture. In both photographs, the ability of the lens to vary its focus and aperture size allowed me to create depth of field and selective focus. Also, I was able to control the movement blur with the aperture and shutter speed. Fig.9. Selective Focus (f/5; 1/125s; ISO-80) Fig.10. Selective Focus (f/5; 1/100s; ISO-200) As we can see in the images, the photo technique present in Figure 9 and Figure 10 is Selective Focus. As the technique implies, the post is focused leaving the rest of the image out of focus and the hand and wall are also focused, leaving the river out of focus and blurred, in Figure 9 and Figure 10 respectively. Part 2: Photography Research Notebook PHOTOGRAPHY SDS WEEK 2 – Find a fashion photographer and collect some of their work Francesco Carrozzini is an Italian photographer who lives and works in New York and is an Emmy award nominated director. His carrier started in 2001, at age 19, and now Francesco is well known internationally and has his work published on covers and editorials of L'Umo Vogue, Vogue Italia, Rolling Stone, Vanity Fair, W, amongst others. To name a few, he has also photographed models such as Tyra Banks, Heidi Klum, Claudia Schiffer, Stephanie Seymour; musicians Keith Richards, Sting, Kanye West; and politicians like Tony Blair. His photograph style usually reminds us of still images, in a certain way, and that's what makes me passionate about his technique. The way he relates that to fashion is a work of art that looks like a story, almost like a narrative. I started to follow his work on the television show America's Next Top Model. Resources: Carrozzini, F. (2009) Vogue Germany [Online image]. Available at: http://www.2bmanagement.com/artist/carrozzini/book-3/ (Accessed: 17 November 2013) Carrozzini, F. (2010) Vogue Germany [Online image]. Available at: http://www.2bmanagement.com/artist/carrozzini/book-3/ (Accessed: 17 November 2013) Carrozzini, F. (2011) Vogue Germany [Online image]. Available at: http://www.2bmanagement.com/artist/carrozzini/book-3/ (Accessed: 17 November 2013) Carrozzini, F. (2010) l'Umo Vogue [Online image]. Available at: http://www.sita- place.com/2010/02/tyra-banks-by-francesco-carrozzini-4.html (Accessed: 17 November 2013) Carrozzini, F. (2009) l'Umo Vogue [Online image]. Available at: http://fromswithlove.com/photography/francesco-carrozzini/ (Accessed: 17 November 2013) Carrozzini, F. (2008) Rolling Stone [Online image]. Available at: http://www.iorr.org/talk/read.php?1,1137733,1137839 (Accessed: 17 November 2013) PHOTOGRAPHY SDS WEEK 2 – Find a fashion photographer and collect some of their work French-born Patrick Demarchelier is a fashion and portrait photographer. This legend is one of the bests in the industry. The most well-known fashion magazines have his work all over their pages, as well as the most prestigious brands such as Chanel, Louis Vuitton, Yves Saint Laurent, Versace and Calvin Klein. In 1992, Demarchelier began a long-term collaboration with Harper's Bazaar, becoming the magazine's premier photographer. His photography style inspires me, since he has de ability to ease models into a peaceful and serene mode, making them reveal their emotions required for a particular purpose. “Lighting helps to bring the character out” he says. Some of Demarchelier’s photographs have also the power to captivate me due to the futuristic vision, sophistication and classic style present on it. I started to follow Patrick Demarchelier’s work on fashion magazines. Resources: Demarchelier, P. (2009) [Online image]. Available at: http://www.247feature.com/2009/05/08/art-commerce-now-represents-patrick- demarchelier/ (Accessed: 17 November 2013) Demarchelier, P. (2007) French Vogue [Online image]. Available at: http://online.wsj.com/news/articles/SB122661892463826331 (Accessed: 17 November 2013) Demarchelier, P. (2009) Vogue UK [Online image]. Available at: http://models.com/feed/?p=985 (Accessed: 17 November 2013) Demarchelier, P. (1994) Vogue [Online image]. Available at: http://fashionstyleguru.wordpress.com/2012/06/05/patrick- demarchelier/ (Accessed: 17 November 2013) PHOTOGRAPHY SDS WEEK 2 – Take photographs of people we see on street with a look we appreciate and find interesting The rest of the Street Style photographs are available to see on my blog. PHOTOGRAPHY WEEK 3 - Photographers, their work and its composition During the third week we had to research fifty photographs from our own interest and from those fifty, reduce them to ten. These ten photographs had also to be from ten different photographers and our task was to explore their work and the composition of each photograph. Russell James Adriana Lima for Donna Karan Spring/Summer12 Born in Australia, Russell James is one of the world's most renown fashion photographers of our times. Working with the world's top models such as Adriana Lima, Miranda Kerr, Alessandra Ambrosio and others, made his work become provocative over the decades since they are some of his muses and the photoshoots usually take place in tropical locations. James' photography is also known because he is the main photographer of Victoria's Secret and has collaborated with Vogue, Sports Illustrated, American Photo, W, Marie-Claire, and GQ. Composition: Separation - Distance between the man in the background and the model. The fact of the light being in the center of the photograph and the movement of the dress also gives us the feeling that she is moving away; She is the only thing focused in the image which means she is the center of the attention; The shadow on her, the fluidity of the clothing, the warm brown tones of the dress and the rest of the scene gives us the feeling of a hot summer day; Her expression reveals power as well as independence. Resources: http://www.guyhepner.com/artists/#!ART48/Russell-James James, R. (2012) Donna Karan Spring/Summer12 [Online image]. Available at: http://xaxor.com/fashion/38531-adriana-lima-for-donna-karan-springsummer- 2012-by-russell-james.html (Accessed: 17 November 2013) Emma Summerton Nicole Kidman and Clive Owen for W Magazine, May 2012 Australian-born photographer Emma Summerton lives and works in London. This photography lover was a Fine Arts student at the National Art School, in Sydney, and then worked as a photographic assistant for six years. Emma moved to London in 1998 and that's when her photographic projects really began. This photographer works with Italian, British, American, German and Australian Vogue, i-D, Self Service, Dazed & Confused and Nylon.