PRESS RELEASE ROLEX MARKS 30TH EDITION AS TITLE SPONSOR OF THE ROLEX 24 AT DAYTONA Geneva, 28 January 2021 – The 2021 Rolex 24 At DAYTONA will take place this weekend, from Saturday 30 to Sunday 31 January, at the revered Daytona International Speedway®. Rolex’s association with Daytona – the “birthplace of speed” – dates back almost a century to the 1930s, when motoring legend Sir Malcolm Campbell chose to wear a Rolex Oyster during his World Land Speed Record feats. First staged in 1962, the Rolex 24 At DAYTONA continues to push the boundaries of motor sport competition and has become synonymous with the height of endurance racing. This year, Rolex celebrates its 30th edition as Title Sponsor of this prestigious North American contest, having supported the race since its early days. Rolex Testimonee and three-time FIA Formula 1® Drivers’ World Champion Sir Jackie Stewart says: “Few sports have ever been blessed with enduring relationships such as that of Rolex and motor racing. Rolex has always been a company that thinks long-term and fostered remarkable partnerships, and as such, has been part of tremendous moments in history. It is always with great excitement that the start of the motor sport season arrives with the Rolex 24, where attention to detail and the very highest standards of performance are fundamental to achieve success.” An updated schedule for 2021 saw the Roar Before The Rolex 24 take place from Friday 22 to Sunday 24 January, providing drivers with an opportunity to familiarize themselves with the challenging 5.73-km (3.56-mile) circuit. For the first time, the preview event hosted qualifying for the Rolex 24 At DAYTONA, by way of a 100-minute race on Sunday featuring all five categories. In rain-affected conditions, the No. 31 Whelen Engineering Cadillac DPi V.R, driven by Felipe Nasr and Pipo Derani, clinched victory by 3.664 seconds and claimed the inaugural Motul Pole Award 100. The No. 31 will lead the 49-car field past the green flag on Saturday 30 January at 15:40 local time, marking the start of this year’s Rolex 24 At DAYTONA. As has now become tradition, leading racing drivers from different motor sport disciplines took part in the Roar and are now preparing to take on the 2021 Rolex 24 At DAYTONA. Joining the Brazilian duo of Nasr and Derani in the No. 31 are 2019–2020 FIA World Endurance Champion Mike Conway and reigning NASCAR Cup Series champion Chase Elliott. They will be challenged for overall victory by the No. 48 Ally Cadillac DPi V.R, driven by NASCAR legend Jimmie Johnson, 2019 Indianapolis 500 winner Simon Pagenaud, and endurance racing specialists 1/3 ROLEX MARKS 30TH EDITION AS TITLE SPONSOR OF THE rolex 24 at daytona Kamui Kobayashi and Mike Rockenfeller. After a one-year absence from the IMSA WeatherTech SportsCar Championship, Chip Ganassi Racing also fields an exciting driver line-up in the Daytona Prototype international (DPi) class, comprising defending race winners Renger van der Zande and Scott Dixon, together with recent Formula 1® driver Kevin Magnussen. These experienced racers will combine their vast knowledge and expertise in pursuit of the ultimate, race-winning performance. Success at the Rolex 24 At DAYTONA demands absolute precision; each team must find the perfect balance between speed and machine reliability. It requires astute skill and focus, combined with a clear race strategy, to ensure the car survives the intense twice-around-the-clock contest. The drivers who complete the greatest number of laps in the 24-hour period are presented with a specially engraved Rolex Oyster Perpetual Cosmograph Daytona in recognition of their achievements. Sir Jackie Stewart reflects on the prestige bestowed upon winning drivers when they receive one of the most sought-after trophies in motor sport: “The Daytona is one of the most legendary Rolex timepieces – it is the ultimate racing driver’s watch, closely associated with speed and endurance. The watch is inextricably linked with this iconic race, making it the greatest and most fitting honour for those who have the privilege of visiting Victory Lane.” ROLEX AND MOTOR SPORT Rolex’s close ties with motor sport date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300 mph barrier (483 km/h) at the wheel of his car, Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, its support extending to revered endurance events such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex became associated with Formula 1®, the pinnacle of motor sport, having supported Rolex Testimonee Sir Jackie Stewart since 1968. The three-time FIA Formula 1® Drivers’ World Champion has been joined by fellow high achievers from the world of motor sport: Tom Kristensen, the record nine-time 24 Hours of Le Mans winner, and Mark Webber, the multiple Formula 1® race winner and 2015 FIA World Endurance Champion. The brand also has a global appreciation for classic automotive events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, The Quail, A Motorsports Gathering, the Rolex Monterey Motorsports Reunion and the Goodwood Revival. 2/3 ROLEX MARKS 30TH EDITION AS TITLE SPONSOR OF THE rolex 24 at daytona ABOUT ROLEX AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet. To download high-resolution images, please visit the Rolex Newsroom: ROLEX AND THE ROLEX 24 AT DAYTONA: newsroom.rolex.com/world-of-rolex/rolex- and-sports/rolex-and-motor-sport/rolex-24- at-daytona ROLEX NEWSROOM: newsroom.rolex.com MEDIA CONTACT: Rolex SA Virginie Chevailler [email protected] Tel: +41 (0)22 302 26 19 Influence Sports & Media Sophie Childs [email protected] Tel: +44 (0)7506 718 938 3/3.