2019 ROP Media Kit Black Press ROP 2019 Media Kit July 2019 - V4 2019 ROP Media Kit Black Press: Deeply connected. You can be too. Black Press newspaper readers by age: % of our readers by gender: 18-24 10% female average age 47 25-34 11% 72% of our male 35-44 16% readers fall average age 49 into the key 25-65 age 45-54 22% demographic 55-65 23% 58% 42% 65+ 18% How do you generally Time spent reading read the newspaper? the newspaper: 27% a printed newspaper 87% online 19% tablet 2% Q 23% O smartphone 2% *Black Press Reader Study 2013 41% 9% Average monthly website traffic, Black Press sites: ● Less than 10 minutes Unique users 2.0 million ● 10 - 20 minutes Page views 6.2 million ● 21- 30 minutes ● 30 minutes + 2 2019 ROP Media Kit Customized solutions Black Press provides customized marketing and advertising solutions to support our advertisers’ specific objectives. From partnering together in innovative ways to create the right advertising vehicle for your message, to creating customized, cross platform packages that leverage our deep connection with BC communities. Our media solutions enable advertisers to reach the right audience in the right environment. Our team is dedicated to optimal customer service, enviable response times and knowledgeable problem-solving. We help businesses of all genres and of any size, achieve their marketing goals with unique and innovative solutions. Advertising and marketing • Award-winning editorial environment • Special section opportunities solutions include: • Online flyers and couponing • Contesting, turn-key promotions and localized partnerships • Integration with our rich media features, pre-roll, video and online technology • Event sponsorships and community connection • Lifestyle and tourism magazines • Exclusive sampling programs • Custom research • Precise distribution and mapping • Mobile advertising • Ethnic advertising • Career advertising platforms • High volume classified listings • Printing • And the list continues to grow… Count on Black Press to be there to meet your needs. 3 2019 ROP Media Kit Reaching BC and Alberta community by community INTERIOR NORTH Vancouver Island Lower Mainland BC Interior - NORTH BC Interior - SOUTH Alberni Valley News Abbotsford News 100 Mile House Free Press Ashcroft Cache Creek Journal Campbell River Mirror Agassiz-Harrison Observer Bella Coola Coast Mountain News Barriere N. Thompson Star Journal • Prince Rupert Chemainus Valley Courier Aldergrove Star Burns Lake District News Castlegar News Comox Valley Record Chilliwack Progress Fort Nelson News Clearwater N. Thompson Times • Quesnel Cowichan Valley Citizen (Duncan) Cloverdale Reporter Fort St. James Caledonia Courier Columbia Valley Pioneer Goldstream News Gazette Hope Standard Haida Gwaii Observer Cranbrook Townsman Langley Advance Times Williams Lake • Gulf Islands Driftwood Houston Today Creston Valley Advance Ladysmith Chronicle Maple Ridge/Pitt Meadows News Kitimat Northern Sentinel East Kootenay Extra Lake Cowichan Gazette Mission City Record Prince Rupert Northern View Fernie Free Press North Island Gazette North Delta Reporter Quesnel Cariboo Observer Golden Star Monday Magazine Peace Arch News (White Rock) Smithers Interior News Grand Forks Gazette INTERIOR SOUTH Nanaimo News Bulletin Punjab Link Terrace Standard Greenwood Boundary Creek Times Oak Bay News Sunshine Coast - The Local Vanderhoof Omenica Express Kamloops This Week Parksville Qualicum News Surrey Now Leader Stuart/Nechako Advertiser Kelowna Capital News Peninsula News Review Williams Lake Tribune Keremeos Review/Okanagan Falls Saanich News Williams Lake Cariboo Advisor Kimberley Bulletin Kamloops • Sooke News Mirror Yukon Lakeshore Shuswap Market News Tofino/Ucluelet Westerly News Yukon News Merritt Herald • Kelowna Cranbrook • Victoria News Nakusp Arrow Lakes News Nelson Star Oliver Chronicle Osoyoos Times ● Smithers Peachland View VANCOUVER ISLAND Penticton Western News INTERIOR NORTH Princeton Similkameen Spotlight ● Prince Rupert ● Burns Lake Revelstoke Times Review Campbell River • ● Vanderhoof Rocky Mountainn Goat ● Prince George Rossland News Salmon Arm Observer HAIDA Nanaimo • GWAII Sicamous Eagle Valley News ● Quesnel Summerland Review Duncan • Trail Daily Times Victoria • Vernon Morning Star ● Williams Lake West Kootenay Advertiser BRITISH COLUMBIA Winfield Lake Country Calendar LOWER MAINLAND ● 100 Mile House INTERIOR SOUTH ● Revelstoke Port Hardy ● ● Kamloops ● Salmon Arm ● Vernon VANCOUVER ISLAND ● Merritt ● • Vancouver Campbell River • Maple Ridge ● Kelowna ● Cranbrook • Surrey • Chilliwack Courtenay ● ● Nelson • Langley ● Penticton • Abbotsford ● Castlegar Port Alberni ● LOWER MAINLAND Nanaimo ● ● Surrey ● Abbotsford S Victoria ● l a v e R CENTRAL ALBERTA l a Pa ix L Camrose e Athabasca 26 R d y a Ohaton H R Bashaw Star Bawlf L 13 Claire 2 New Daysland r Castor Advance v e Norway R i Feintosh Bluffton Rosalind 22 2A Elberg Central Alberta Life e c c a Ponoka e Meeting Eckville Echo P Creek Rimbey Forestburg Lacombe Express Bashaw 53 R Galahad Bentley Clive Tees Pipestone Flyer 12 Mirror Lacombe Alliance Leslieville a Ponoka News c Rocky Mountain Eckville Blackfalds Alix as Alhambra b House Condor Nevis Stettler 11 Botha Lesser ha Red Deer Advocate t Benalto 12 Halkirk Slave Slave L L A Sylvan Lake Rimbey Review R 595 Stauffer RED Castor Markerville DEER Delburne Stettler Independent Spruce Coronation Penhold 27 View Pine Big Valley Caroline Lake 21 Stettler Weekender R a 42 c Innisfail s a 2 Elnora Sylvan Lake News b Edmonton Bowden a h t Wimborne A Camrose Rumsey 2A Sundre Wetaskiwin Olds Torrington Trochu R 27 27 Rocky Ponoka Mountain Farmer Stockman Ad-visor Lacombe House Red Stettler (Alberta South) Deer Innisfail Farmer Stockman Ag-visor R (Alberta North) ed Deer R Saskatchewan Farm Life Bo w Calgary R t le B Manitoba Farm Life i t o L w R R a n m d l Lethbridge O 4 2019 Rate Card Version #2 2019 ROP Media Kit Retail Rates Effective August 1, 2019. Expires February 29, 2020. audited net rate net colour rate 8 COL TABLOID COLUMN WIDTHS: Lower Mainland publications issue format circulation line inch 1C 4C BC 1 col 1.194” 7p2 Abbotsford News Wed tab 44,564 tmc 2.28 31.92 100 250 2 col 2.5” 15p0 Lower Mainland Lower Wednesday edition includes Abbotsford & Mission Fri tab 33,688 tmc 1.98 27.72 100 250 3 col 3.806” 22p10 Agassiz - Harrison Observer Thur tab 2,884 tmc 1.00 14.00 50 100 4 col 5.111” 30p8 Aldergrove Star Thur tab 6,577 tmc .99 13.86 50 100 5 col 6.417” 38p6 Chilliwack Progress Wed/Fri tab 27,618 tmc 1.88 26.32 100 250 6 col 7.717” 46p4 Cloverdale Reporter Wed tab 14,440 tmc 1.13 15.82 75 100 7 col 9.028” 54p2 Hope Standard Thur tab 1,324 paid 1.00 14.00 50 100 8 col 10.33” 62p0 Langley Advance Times Wed/Fri tab 28,803 tmc 2.07 28.98 75 200 8 columns x 12.25” (171.5 lines) Maple Ridge/Pitt Meadows News Wed/Fri tab 30,451 tmc 1.63 22.82 75 200 Mission Record Fri tab 11,114 tmc 1.46 20.44 75 100 Linage per page: 1372 North Delta Reporter Thur tab 12,913 tmc .91 12.74 75 100 Ads exceeding 147 lines (10.5”) will be Peace Arch News (White Rock) Wed/Fri tab 37,472 tmc 1.69 23.66 100 375 billed at full depth. Surrey Now Leader Wed tab 54,541 tmc 2.15 30.10 200 300 Surrey Now Leader (Includes Cloverdale) Fri tab 70,025 tmc 2.78 38.92 200 300 Roll over rates available for: • Agassiz Harrison Observer if buying the Chillwack Progress • Aldergrove Star if buying the Langley AdvanceTimes • Cloverdale Reporter if buying the Wednesday Surrey Now Leader FILE TRANSFER INSTRUCTIONS: • North Delta Reporter if buying the Wednesday or Friday Surrey Now Leader FTP ACCESS: address: ftp.bcnewsgroup.com (ftp browser required) username: adtransfer password: shared Please follow up with email notifying us of upload audited net rate net colour rate and indicate file name. BC Mid and North Island publications issue format circulation line inch 1C 4C EMAIL: [email protected] Please include client name in subject line Vancouver Island Vancouver Alberni Valley News Wed tab 9,186 tmc 1.16 16.24 100 200 SUPPORTED SOFTWARE: Campbell River Mirror Wed/Fri tab 16,808 tmc 1.33 18.62 160 470 InDesign CS6 or earlier Adobe Photoshop CS6 or earlier Chemainus Valley Courier Thur tab 4,000 tmc .78 10.92 150 150 Adobe Illustrator CS6 or earlier Comox Valley Record Tues/Thur tab 21,712 tmc 1.38 19.32 200 300 Adobe Acrobat 10.1.6 or earlier IMAGE RESOLUTION: Photos as tiff, jpeg or psd Cowichan Valley Citizen (Duncan) Wed/Fri tab 23,318 tmc 1.29 18.06 150 250 supplied CMYK with resolution at 200ppi (at same size). 300 ppi for glossy products. Ladysmith Chronicle Thur tab 4,500 tmc .78 10.92 300 300 Logos sent as Illustrator .ai or .eps pre- Lake Cowichan Gazette Wed tab 698 paid .69 9.66 105 315 ferred, CMYK format. DIGITAL FILES: Supply pdfs as PDF/X1a with North Island Gazette Wed tab 1,222 paid .98 13.72 150 410 fonts embedded, colours converted to Nanaimo News Bulletin Tues/Thur tab 29,955 tmc 1.59 22.26 215 570 cmyk (must not contain RGB, LAB or In- dexed colours). Black and white pdfs must Parksville Qualicum News Tues/Thur tab 15,637 tmc 1.37 19.18 170 320 have all files embedded as black and white. INDESIGN: Package files with all links; photos, Tofino/Ucluelet Westerly News Wed tab 963 paid .57 7.98 150 150 graphics and fonts. Ensure all colour files are CMYK format. PHOTOSHOP: Send photos as tiff, jpeg or psd audited net rate net colour rate with resolution at 200 ppi at same size (300 South Island publications issue format circulation line inch 1C 4C ppi for glossy products).