Annual Reports 2010 Annual Reports 2010 Postcode Lotteries Dutch Postcode Lottery Dutch Postcode Nationale Postcode Loterij People’s Postcode Lottery Visiting address: Registered address: Van Eeghenstraat 70 ‘The Courtyard’ 1071 GK Amsterdam 37 Sheen Road Richmond Surrey Postal address: TW9 1AJ P.O. Box 75025 United Kingdom 1070 AA Amsterdam The Netherlands Scotland Address: Lottery Postcode People’s Great Michael House Telephone 0031 - 20 - 673 24 46 14 Links Place Fax 0031 - 20 - 573 75 55 Edinburgh E-mail [email protected] EH6 7EZ United Kingdom www.postcodeloterij.nl Telephone 0044 - 208 - 939 14 40 Fax 0044 - 208 - 948 21 34 E-mail [email protected] Swedish Postcode Lottery Postcode Swedish www.postcodelottery.co.uk Svenska PostkodLotteriet Visiting address: Would you like to know more about Klarabergsviadukten 63 the Postcode Lottery format? 111 64 Stockholm Then please contact: Postal address: Novamedia P.O. Box 193 Van Eeghenstraat 93-95 101 23 Stockholm 1071 EX Amsterdam Sweden The Netherlands Telephone 0046 - 8 - 562 488 00 Telephone 0031 - 20 - 664 09 78 Fax 0046 - 8 - 662 58 70 Fax 0031 - 20 - 679 75 06 E-mail [email protected] E-mail [email protected] www.postkodlotteriet.se www.novamedia.nl We are a charity lottery We want you to have fun today and we want you to have fun tomorrow. We are the world’s leading charity lottery. We spread huge amounts of money and happiness in neighbourhoods and at the same time improve the lives of millions of people all over the world. That’s what we have been doing for the past twenty years, and that’s what we plan to do for many years to come. For our planet, and all the people living on it, because the biggest prize for all of us is the future itself. We know every small step counts. We also believe that, although many things may seem impossible, they can be done. We are a charity lottery; we want to be courageous, sharing, fun and sustainable. There is so much to win for all of us. Life is beautiful. Rafael Nadal became an ambassador The Postcode Lotteries of the Postcode Lotteries in 2010. Here he is in action against Roger Federer during the charity match for the Rafa Nadal Foundation on 22 December 2010 in Madrid. Contents Foreword by Boudewijn Poelmann, Chairman 2 The growth of the Postcode Lotteries 3 The Postcode Lotteries in fi gures 5 Lotteries for a better world 6 Commitment 2010: Save the oceans 8 Rafael Nadal international ambassador 10 People’s Postcode Lottery 12 ● People’s Postcode Lottery in fi gures 14 ● Money for charities 15 ● Getting members 20 Dutch Postcode Lottery 24 ● Dutch Postcode Lottery in fi gures 26 ● Money for charities 27 ● Extra projects 34 ● Postcode Lottery Green Challenge 2010 35 ● Getting members 36 Swedish Postcode Lottery 40 ● Swedish Postcode Lottery in fi gures 42 ● Money for charities 43 ● Event on Social Entrepeneurship 49 ● Getting members 50 How we work 54 Sustainable and enterprising with ‘Planet First!’ 57 All the charities 62 1 Sustainable, Sharing, Courageous and Fun The Swedish Postcode Lottery course, the 600+ employees who is setting the same course. It has Cooperation work at the respective lotteries as achieved consistent growth since During the Copenhagen Confer- well. They have been supported its inception in 2005. In a country ence, the three postcode lotter- since the end of 2010 by our new with a population of 9,5 million ies set up a joint action plan for ambassador: the Spanish tennis Boudewijn people, more than 1.5 million the fi rst time. International joint star Rafael Nadal. We would like to Poelmann, participate in each draw. Dona- ventures such as this will happen welcome him and the Rafa Nadal Chairman of tions to good causes doubled in more frequently in the future. In Foundation! the Board, 2010, totalling close to 80 million 2010, the three postcode lotteries Dutch Post- euros. After fi ve years, the Swedish cooperated with international part- The future code Lottery. Postcode Lottery is approaching ners the World Wildlife Fund and the 200-million-euro threshold for Greenpeace to launch a campaign We’re ready to embrace the future, good causes. for oceanic conservation. with loads of energy and dyna- For the fi rst time, too, we dished mism. It’s in our DNA. It’s not for The Nationale Postcode Loterij Donations to good causes made out a European Postcode Jackpot nothing that we express our four (Dutch Postcode Lottery), Svenska by the People’s Postcode Lottery in 2010. In August, the municipal- core values as follows: sustain- PostkodLotteriet (Swedish Postcode have grown by more than 25% to ities of Vroomshoop in the eastern able, sharing, courageous and fun. Lottery) and People’s Postcode a fi gure of over 5 million euros Netherlands and Scarborough in As long as we uphold these core Lottery (Scotland, England and in 2010. By the end of the year the UK were the lucky winners. values, you’ll be hearing from us – Wales) can look back on a good under review, more than 200,000 They were able to divided the jack- in the interests of the people and year. All three postcode lotteries players had joined the draw and pot of 12.3 million euros. their planet. continued to grow in 2010. New the lottery supports 13 charitable good causes can count on support. organisations. Planet First! And new opportunities are unfold- ing in new countries. The postcode The Dutch Postcode Lottery has lotteries are ready to take the next More good causes always awarded top priority to the step in assuming corporate social We are extremely pleased with environment and CSR. In 2009, responsibility (CSR). A European this continuing growth trend. The this was formulated in a number Postcode Jackpot was dished out most important reason for this is of basic premises under the Planet for the fi rst time and we have a our concern for the future of our First! banner. This year, we will be new international ambassador: planet and its life. In spite of grow- taking the next step, publishing a Rafael Nadal. ing prosperity, we see many people separate CSR Report for the fi rst becoming even poorer. We see a time. In this regular annual report, planet becoming more polluted you will fi nd an excerpt from the Growth and impoverished despite all our CSR Report. The full report is It’s been 21 years since the con- advances. We see increased pres- available on our website. cept of a postcode lottery was fi rst sure coming to bear on health care, launched in the Netherlands. Since social cohesion, the welfare of chil- Participants then, the Dutch Postcode Lottery dren and the aged, and art and cul- We can only do this work because has grown year by year. And 2010 ture in the Western world. Money was no exception, with a record of the participation of 3.6 million donated by the postcode lotteries families, who join the lottery with stake of 541 million euros in the makes a meaningful contribution Netherlands. Over the past 21 more than 6 million tickets every in each of these areas. And there is month. In this spirit, more than years, the Dutch Postcode Lottery still so much more to do. has donated 3.25 billion euros to 350 million euros was donated to charity. close to 140 good causes in 2010. We wish to thank everyone who participated most warmly and, of 2 The growth of the Postcode Lotteries 1000 Million euros Stakes in the Postcode Lotteries 1990–2010 in euros 800 600 400 People’s Postcode Lottery 200 Swedish Postcode Lottery 0 Dutch Postcode Lottery 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 400 Million euros 350 Contributions to benefi ciaries by the Postcode Lotteries 1990–2010 in euros 300 250 The Postcode Lotteries operate in the Netherlands, 200 Sweden and Great Britain. As of December 2010 a total 150 of 3,678,152 played the lotteries, with a total of 100 6,236,511 tickets. The lotteries donated over 356.7 million euros to chari- 50 ties in 2010. 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 3 The Postcode Lotteries 153,899 families 2,513,733 families 1,010,520 families 203,051 subscriptions 4,374,015 subscriptions 1,659,445 subscriptions 84,488 prize winners 9,205,767 prize winners 962,480 prize winners 13 charities 89 charities 35 charities Stake 2010: Stake 2010: Stake 2010: 25.8 million euros 540.6 million euros 277.3 million euros Contribution 2010: Contribution 2010: Contribution 2010: 5.1 million euros 270.9 million euros 80.7 million euros 2005-2010: 1990-2010: 2005-2010: 13.1 million euros 3.25 billion euros 193.1 million euros for charities for charities for charities In total: 3,678,152 families with 6,236,511 subscriptions by end 2010 10,252,735 prize winners 137 charities for ‘people’ and ‘planet’ worldwide Stake 2010: 843.7 million euros Contribution 2010: 356.7 million euros 1990-2010: 3.5 billion euros for charities 4 The Postcode Lotteries in fi gures Statement of revenue and expenditure Actual 2010 Actual 2009 € % € % Income Lottery Income 843,738,591 100.0% 730,183,960 100.0% Other Income 31,036,823 3.7% 19,726,914 2.7% Total Income 874,775,414 103.7% 749,910,875 102.7% Distributions to benefi ciaries (= remittance) 356,740,976 42.3% 305,671,813 41.9% Prizes and gifts for members Prizes 315,581,156 37.4% 242,436,824 33.2% Gifts for members 42,236,250 5.0% 45,356,250 6.2% 357,817,406 42.4% 287,793,074 39.4% (Sponsored prizes) -33,837,824 -4.0% -15,356,250 -2.1% 323,979,582 38.4% 272,436,824 37.3% Expenses • Personnel expenses 22,966,615 2.7% 18,971,983 2.6% • Depreciation fi