Media Release Medienmitteilung Communiqué de presse Ringier Africa & One Africa Media Enter Into Classifieds Joint Venture Zurich - May 10, 2016 Ringier Africa and One Africa Media (OAM) have agreed to merge their pan-African Classifieds assets to create and grow Africa’s largest classifieds group. In the joint venture deal announced today, Ringier One Africa Media (ROAM) was officially launched - becoming Africa’s classifieds leader, comprising some of the continent’s leading homegrown brands, including OAM’s Jobberman, Brighter Monday, Cheki, BuyRent Kenya & PrivateProperty Nigeria and Ringier Africa’s Expat-Dakar, ZoomTanzania & PigiaMe. Jointly, the existing shareholders of both companies have committed to continue to significantly invest into the JV to build out its market leadership. As millions more Africans come online to connect & conduct commerce, predominantly via mobile, Ringier One Africa Media is strategically positioned to lead the marketplace’s double digit growth, covering both vertical - car, real estate and jobs - and horizontal classifieds businesses. The new joint venture between the companies and further joint investment into its brands will enable the creation of nation-wide synergetic classifieds systems allowing for improved user experience and much improved audience reach across currently six African countries in three strategic regions: Nigeria & Ghana in English-speaking West Africa; Kenya, Tanzania & Uganda in East Africa; and Senegal in French-speaking West Africa. Ringier Africa brings into the joint venture extensive marketing & distribution capabilities, its unparalleled knowledge of horizontal classifieds in some of the continent’s biggest economies, and its considerable group experience in applying local and international knowledge to developing internet markets. One Africa Media brings with it its extensive knowledge of serving professional traders and companies with vertical classifieds in Africa, state-of-the art technology to service its users on all devices and platforms and a strong group of founders of its brands. Additionally, One Africa Media is backed by US-based Tiger Global Management, and SEEK, a leading employment classifieds group based out of Australia. In ROAM, the leadership of the groups’ classifieds companies will be joint together and OAM’s CEO Justin Clarke will become the Acting CEO of the new group. One Africa Media & Ringier One Africa Media CEO Justin Clarke: «We have been looking for the right strategic partner with a similar broad vision for classifieds in Africa and who has a deep understanding of how things work in this complex continent as well as the long term commitment to stay the distance in some very large but early stage markets. We have known Ringier Africa for Ringier AG T +41 44 259 64 48 Corporate Communications F +41 44 259 86 35 Dufourstrasse 23 [email protected] 8008 Zurich www.ringier.com Switzerland Ringier Africa & One Africa Media Enter Into Classifieds Joint Venture Page 2 of 3 many years as we have both pioneered these markets in parallel and are really excited to be joining hands at last. The synergies are huge and we fit so well together.” Ringier Africa & Asia CEO Robin Lingg: «One Africa Media has pioneered the vertical classifieds market in Africa - and Ringier has built and grown some of the biggest horizontal marketplaces on the continent. We now have a clear, focused vision to operate and grow Sub Saharan Africa’s most innovative, expansive & profitable classifieds company together.” Ringier Africa GM Leonard Stiegeler: “The joint focus of ROAM will be to serve its users across Africa with best-in-class marketplace platforms. Combining the group’s strengths will help our users reach a larger audience with their offers and find what they are looking for easier and faster.» Since it was founded in 2010 by Justin Clarke and the late Carey Eaton, One Africa Media has aggregated and grown Africa’s largest marketplaces in employment, auto and property. Apart from the assets that form part of the deal, OAM is also a stakeholder in the South African-based Private Property South Africa & Safari Now. OAM’s largest investors and shareholders are Tiger Global Management and SEEK. Ringier Africa, established in 2011, is the continent’s leading diversified digital media company - with a focus on content, classifieds, e-commerce and digital agencies. In content it runs the leading West African news platforms Pulse (pulse.ng; pulse.com.gh) and its pan-African digital agency network is called Ringier Digital Marketing (RDM). In e-commerce, Ringier Africa recently announced the founding of the Ringier Africa Deals Group with partner Silvertree. Ringier Africa is fully owned by Ringier AG, Switzerland’s leading international media company. Ringier AG, Corporate Communications For further information please contact: Corporate Communications, Ringier AG, Phone +41 44 259 64 48, [email protected] For further information please contact: Corporate Communications, Ringier AG, Phone +41 44 259 64 48, [email protected] This media release and pictures are available for download on: www.ringier.com => Media => Press Releases About Ringier One Africa Media Ringier One Africa Media (ROAM) is a joint venture of Ringier Africa AG and One Africa Media founded in 2016. It comprises of the leading online classifieds platforms in French-speaking West Africa, Expat-Dakar & MaMaison (SN); English-speaking West Africa, Cheki (NG, GH), Jobberman (NG, GH) & Private Property (NG) and in East Africa, Pigiame (KE); ZoomTanzania (TZ), Cheki (KE, TZ, UG), Brighter Monday (KE, TZ, UG) and BuyRentKenya (KE). About One Africa Media One Africa Media operates Africa’s largest portfolio of online marketplaces focused on jobs, cars, property and travel. Apart from its operation in Ringier One Africa Media (ROAM), it runs South Africa’s leading property and vacation rental platforms Private Property and SafariNow. Ringier AG T +41 44 259 64 48 Corporate Communications F +41 44 259 86 35 Dufourstrasse 23 [email protected] 8008 Zurich www.ringier.com Switzerland Ringier Africa & One Africa Media Enter Into Classifieds Joint Venture Page 3 of 3 About Ringier Africa Ringier Africa is the leading diversified digital media company in Africa. It operates digital publishing classifieds and e-commerce platforms, as well as a digital marketing agency across Africa. Launched on the continent in 2011, Ringier Africa represents the most recent international expansion of the Swiss media enterprise Ringier, which established successful operations in emerging markets in Eastern Europe and Asia since 1989. With a hyper-local approach and supported by Swiss technology and expertise, which is running some of Europe's largest online content and classifieds platforms, Ringier Africa’s employees focus on bringing tailor-made mobile-first experiences to the African consumer. Besides its pan-African digital agency Ringier Digital Marketing, Ringier Africa runs the leading English-speaking West African online content platforms Pulse (NG, GH). It additionally runs the leading online classifieds platforms in French-speaking West Africa, Expat-Dakar & MaMaison (SN); English-speaking West Africa, Cheki (NG, GH), Jobberman (NG, GH) & Private Property (NG) and in East Africa, Pigiame (KE); ZoomTanzania (TZ), Cheki (KE, TZ, UG), Brighter Monday (KE, TZ, UG) and BuyRent Kenya (KE) through Ringier One Africa Media (ROAM). In e-commerce it runs the leading online deals platforms Rupu (KE), Tisu (GH) and DealDey (NG) through the Ringier Africa Deals Group (RADG). In each of its markets, Ringier has strong local presence with offices and staff. About Tiger Global Management Tiger Global Management is a New York-based investment company. About SEEK Seek is a leading group of employment, education and volunteer businesses across Australia, New Zealand, China, India, Brazil, Mexico, Indonesia, Nigeria, Bangladesh, Philippines, Vietnam, Thailand, South Africa, Kenya, Malaysia, Hong Kong and Singapore. SEEK makes a positive impact on a truly global scale with exposure to over 4 billion people and greater than 30% of Global GDP. Ringier AG T +41 44 259 64 48 Corporate Communications F +41 44 259 86 35 Dufourstrasse 23 [email protected] 8008 Zurich www.ringier.com Switzerland .