JUN 2018 SNWMF M A G A Z I N E REGGAE. 25th ANNUAL SNWMF 2018 ARTIST LINEUP IRIEMAG.COM IRIEMAG.COM ISSUE #05.06 / JUNE 2018 “ Peace. Love. Music.” - SNWMF Nicholas ‘Nico’ Da Silva Founder/Editor in Chief IRIEMAG.COM USA SNWMF. SNWMF25 Peace. Love. Music. IRIEMAG.COM SNWMF. SNWMF25 PEACE. LOVE. MUSIC. Artwork By: Justine Ward For 25 years, SNWMF has been dedicated to nurturing a world family peacefully united in celebration FOLLOW of the universal spirit of music. The Sierra Nevada World Music Festival promotes ‘conscious’ music. @SNWMF Conscious music is music with a message of peace, unity and brotherhood, which transcends the divisions of race and culture. Over the past twenty four years, SNWMF has endeavored to build a community where Conscious music, Roots music, and World music is embraced. Where bringing diverse people from many lands together in celebration yields more than just the sum of each individual present, but something much grander. At SNWMF, people experience a unique sense of unity and belonging, a semi-utopian moment in time where love, generosity, joy and innocence can be reclaimed. SNWMF believes that music has the power to move mountains and change paradigms, and the phenomenal artists who have graced SNWMF stages over the past decade have imparted an overwhelmingly Positive force. Children 12 and under are free when accompanied by a paid adult. The Sierra Nevada World Music Festival offers a Family Camp area and an extensive program of children’s activities throughout the weekend - including yoga, music workshops, storytelling, arts and crafts, bounce house, games, and other entertain- ment. Camping is an integral part of the festival because it provides affordable accommodations for ticket WEBSITE buyers, many of whom are families with young children. snwmf.com With beautiful streaming colors and exotic aromas, the Festival Village is an active marketplace of food and craft booths. The vendors are hand picked to provide an exciting array of international cuisine and IRIEMAG.COM arts. The 2017 Festival Village will be offering foods, crafts and art from such places as Indonesia, West Africa, Jamaica, Ethiopia and India. We welcome the input of nonprofit organizations, and many organiza- tions representing a range of social and environmental issues will be tabling at the Festival. Created through the collective efforts of the artists, vendors, staff, volunteers and ticket buyers, the Sierra Nevada World Music Festival is known for the positive, conscious, environmentally aware community it attracts. The Sierra Nevada World Music Festival is dedicated to nurturing a world family peacefully united in cele- FOLLOW bration of the universal spirit of music. Come celebrate with us! @SNWMF ABOUT THE ARTWORK This year’s original art, created by Justine Ward, features the Jamaican Doctor Bird. It is said that the Doctor Bird is powerful magic. The ancient native people of Jamaica, the Arawaks, believed the God bird to be the reincarnation of dead souls. This elusive gossamer hummingbird is the national bird of Jamaica and lives no where in the world but the Island of Jamaica. Bad juju to anyone who harms even a tiny feather on its head. “I looked at many photos of the Doctor Bird, the way their feathers look close up, Jamaican flowers and drew inspiration from spending time with my niece by my lily pond and the work of Escher. For me it represents the expression of how music at your festival makes people feel, the solstice and the gathering of people from all over the world.” JUSTINE WARD WEBSITE snwmf.com Justine Ward, has created originally themed, hand made paintings and drawings for SNWMF since 2000, Justine designed, built and installed the backdrop for the main stage at SNWMF. You can read more about the process of constructing the backdrop, which is made from all natural materials, here. Justine is based IRIEMAG.COM in New Zealand where she lives with her daughter, Kalyani. SNWMF. 25TH ANNIVERSARY Friday Lineup IRIEMAG.COM FRIDAY. TARRUS RILEY COUNTRY: JAMAICA STAGE: VALLEY STAGE - 10:30 pm SNWMF 25 welcomes the return of ‘SingySing’ due to popular demand! Tarrus Riley’s performance at FOLLOW SNWMF 2017 was a highlight for many. Tarrus is among the leading ambassadors of modern day reggae Tarrus Riley in Jamaica. His commanding vocals, intuitive lyrics and vibrant personality combine to create a formidable artist. His rising catalogue is described as ‘healing’ music. His foray into music was inevitable. From an early age, the talented singer and songwriter was always surrounded by music. Tarrus is the son of veteran reggae Featured Album singer Jimmy Riley. However, he set himself apart from his father’s legacy and created his own brand, style and signature. Tarrus made his recording debut as a teenager. “I’ve always loved music; I used to deejay but everyone used to encourage me to sing. They used to call me ‘Singy Singy’ because I was always singing,” Riley commented. “I sing for the people - this is the contribution I can make and after I make a song; it isn’t even mine anymore; it belongs to the people. I define myself so I make thought-provoking music about Black consciousness and experiences. I want to open people’s minds and let them think. My music isn’t prejudiced towards colour, Tarrus Riley Anthems class, creed or nationality.” September 8, 2015 In 2004, Tarrus released his debut album, Challenges. Two years later, in 2006, he released his sophomore WEBSITE album, Parables, to widespread acclaim and spawned hit singles - “Stay With You”, “Beware”, “She’s Royal”, tarrusriley.com and “Lion Paw”, among others. “I worked on Parables with Dean Fraser and I wasn’t surprised at the success it has had, but how fast it all happened”, Riley reflected. “I’ve known Dean a long time and to work with him on something as great and historic as Parables, is an honour. Parables was a confidence builder and has set the IRIEMAG.COM foundation for everything else that I will bring to my audience.” In 2009 Riley released Contagious on Cannon Production. It contained the hits “Start Anew,” “Contagious,” and “Good Girl Gone Bad” featuring Konshens and Superman.” It peaked at number five on the Billboard Reg- gae Album chart. 2010 saw the release of the chart topper Protect the People, which scaled several charts in Jamaica and across the Caribbean. In early 2011, Tarrus released the Black History themed ‘Shaka Zulu Pickney’ which was featured on the Nyabingi rhythm from Bombrush Music. The video for the song which was directed by Storm Saulter was well received upon its release. 2011 also saw the release of videos for hit singles including ‘Come Ova’ and FOLLOW ‘Never leave I’. Both songs have become anthems on Jamaican radio as well as in several Caribbean territories. Tarrus Riley Riley released the acoustic album Mecoustic (Soulbeats Records) in 2012. The album once again demon- strated the versatility of Tarrus as a vocalist and further cemented his acceptance in Jamaica as an ambas- sador for the genre. In February 2014, Tarrus released Love Situation, produced by Dean Fraser for Cannon. Shortly after its release, Love Situation earned him his first number one position on the Billboard Reggae Album chart. Tarrus works with a group of friends on a movement proudly titled BLAKSOIL Bredren Living According to King Selassie-I Overstanding & Iritical Livity. Through this movement, “I target women and children with my music because slavery tampered with the woman’s mind and that’s why I wrote ‘She’s Royal’. She’s the head of the household so she has the power to influence the young men and women of tomorrow.” His interest in educating the youth about Black History resulted in the Tarrus Riley Freedom Writers Competition which ran on Jamaica’s Irie FM radio station. Tarrus has consistently racked up awards for his work. Among his accolades are Best Singer, Male Vocalist WEBSITE of the Year, Cultural Artiste of the Year, Song of the Year, and Best Song. Some of the institutions that have tarrusriley.com awarded Tarrus include the Youth View Awards, The Star People’s Choice Awards, EME Awards, and the Reggae Academy awards. In 2014, Tarrus was inducted into the Caribbean Hall of Fame for his outstanding contribution to music. IRIEMAG.COM FRIDAY. PROTOJE COUNTRY: JAMAICA STAGE: VALLEY STAGE - 9:00 pm There is an exciting resurgence of conscious, organic music in Jamaica, and industry experts and observers FOLLOW agree that Protoje, born Oje Ken Ollivierre, is a forefront figurehead in what has become known as The‘ Protoje Reggae Revival’. Leading the militant band - The Indiggnation - this powerful songwriter and philosophical thinker articulates the righteous anger of an emerging generation. Protoje reports for duty, re-establishing the standard for Featured Album the decaying art of socially responsible, mentally stimulating lyricism. Protoje has successfully released three studio albums: his debut album THE SEVEN YEAR ITCH (2010), THE 8 YEAR AFFAIR (2013) which spawned the hits “Rasta Love” ft Ky-Mani Marley, and “Kingston Be Wise” which featured on the soundtrack for the video game Grand Theft Auto; and ANCIENT FUTURE (2015) which featured the international hit “Who Knows” ft Chronixx which topped charts worldwide and has amassed over 70 million+ views on YouTube. A man acutely aware of the passage of time, as evident by his previous album titles, Protoje will release A Matter of Time June 29, 2018 his fourth full-length studio album aptly named A MATTER OF TIME, on June 29, 2018. The ten track LP, produced by Winta James, marks the second consecutive album collaboration between the two following WEBSITE the genre-bending Ancient Future, which signaled in 2015 the advent of a fresh reinvention within the protoje.com reggae space.