Toys and Games - World Euromonitor International : Global Market Insight April 2009 Toys and games World List of Contents and Tables Executive Briefing................................................................................................................................................... 1 State of the Market.................................................................................................................................................... 1 Chart 1 Global Presentation Slide 1 ............................................................................................... 1 Chart 2 Global Presentation Slide 2 ............................................................................................... 1 Chart 3 Global Presentation Slide 3 ............................................................................................... 2 Chart 4 Global Presentation Slide 4 ............................................................................................... 3 Chart 5 Global Presentation Slide 5 ............................................................................................... 4 Chart 6 Global Presentation Slide 6 ............................................................................................... 5 Chart 7 Global Presentation Slide 7 ............................................................................................... 6 Chart 8 Global Presentation Slide 8 ............................................................................................... 7 Chart 9 Global Presentation Slide 9 ............................................................................................... 8 Chart 10 Global Presentation Slide 10 ............................................................................................. 9 Global Market Overview...................................................................................................................................... 10 Key Trends and Prospects.................................................................................................................................... 10 Introduction ............................................................................................................................................................ 10 Summary 1 Key Factors Shaping Supply & Demand 2008 ................................................................ 10 Demographic Trends .............................................................................................................................................. 11 Birth Rates Decline and Populations Age............................................................................................................... 12 Social Trends .......................................................................................................................................................... 12 “green” Concerns in the Western World................................................................................................................ 13 Industry Trends....................................................................................................................................................... 13 Chinese Manufacturing and Product Recalls.......................................................................................................... 14 New Product Development...................................................................................................................................... 15 Summary 2 Key Trends in New Product Development 2008 ............................................................. 16 Summary 3 Major New Product Launches 2008 ................................................................................ 16 Packaging and Safety Issues................................................................................................................................... 18 Western Europe .................................................................................................................................................... 18 Headlines ................................................................................................................................................................ 19 Trends in Key Sectors ............................................................................................................................................. 19 Competitive Landscape........................................................................................................................................... 20 Prospects................................................................................................................................................................. 20 Summary 4 Regional Trends by Sector 2008...................................................................................... 21 Eastern Europe...................................................................................................................................................... 21 Headlines ................................................................................................................................................................ 21 Trends in Key Sectors ............................................................................................................................................. 21 Competitive Landscape........................................................................................................................................... 22 Prospects................................................................................................................................................................. 23 Summary 5 Regional Trends by Sector 2008...................................................................................... 23 North and Latin America ..................................................................................................................................... 23 Headlines ................................................................................................................................................................ 23 Trends in Key Sectors ............................................................................................................................................. 24 Competitive Landscape........................................................................................................................................... 24 Prospects................................................................................................................................................................. 25 Summary 6 Regional Trends by Sector 2008...................................................................................... 25 Asia Pacific ............................................................................................................................................................ 25 Headlines ................................................................................................................................................................ 25 Euromonitor International Page i Toys and games World Trends in Key Sectors ............................................................................................................................................. 26 Competitive Landscape........................................................................................................................................... 26 Prospects................................................................................................................................................................. 27 Summary 7 Regional Trends by Sector 2008...................................................................................... 27 Brics (brazil/russia/india/china)........................................................................................................................... 28 Brics in the Global Context..................................................................................................................................... 28 Brics: Criteria for Success...................................................................................................................................... 28 Brics: Competitive Landscape: Who Moved First .................................................................................................. 29 Brics: Prospects...................................................................................................................................................... 30 Emerging Markets (second Tier Markets).......................................................................................................... 30 Emerging Markets in the Global Context................................................................................................................ 30 Emerging Markets: Criteria for Success................................................................................................................. 30 Emerging Markets: Competitive Landscape: Who Moved First? ........................................................................... 31 Emerging Markets: Prospects................................................................................................................................. 32 Key Drivers............................................................................................................................................................