International Journal of Research in Engineering, Science and Management 77 Volume-2, Issue-7, July-2019 www.ijresm.com | ISSN (Online): 2581-5792 How Apple Revived under Steve Jobs Radhika Mehta Student, Department of Business Economics, Delhi University, Delhi, India Abstract: This paper presents an overview on how apple revived products, majorly ones that ran with the Microsoft Windows under Steve Job. operating system, and the company was financially disturbed. After a while, CEO Gil Amelioin 1997 bought NeXT to get Jobs Keywords: Apple, Steve Jobs back. Jobs regained leadership within the company and became the new CEO. He started to rebuild Apple's status, he opened 1. Apple Inc. history Apple's own retail stores in 2001, by acquiring many companies Apple inc. is an American multinational giant company to create a portfolio of software titles, and also altered some of headquartered in California, it designs, develops, and sells the hardware used in its computers. The company became consumer electronics, computer software, and online services. profitability. In January 2007, Jobs give new name to the It is among the Big Four of technology along with Amazon, company Apple Inc., reflecting its focus on consumer Google, and Facebook. electronics, and revealed the iPhone, this was seen as a critical The company evolved itself throughout the years into an acclaim and significant financial success. In August 2011, Jobs organization which is very much a representation of its leader, resigned as CEO due to health conditions, and Tim Cook Steven Jobs. Apple developed several successful product became the new CEO. After two months later, Jobs died. introduced over the years. It has also completely fallen on their Apple is famous for its size and revenues. Its annual revenue face on several occasions. Company struggled while Jobs was totalled $265 billion for the 2018 fiscal year. Apple is the not a part of the organization. Apple reached a point where world's largest IT company in revenue and its third-largest everyone thought it would not survive. mobile phone manufacturer after Samsung and Huawei. In The company's has a range of hardware products that include August 2018, Apple became the first public U.S. Company. The the iPhone smartphone, the iPad tablet computer, the Mac company with 123,000 full-time employees and maintains 504 personal computer, the iPod portable media player, the Apple retail stores in 24 countries as of 2018. As of January 2018, Watch smart watch, the Apple TV digital media player, and the more than 1.3 billion Apple products are actively in use Home Pod smart speaker. it's software includes the mac OS and worldwide. The company also has a high level of brand loyalty iOS operating systems, the iTunes media player, the Safari web and is ranked as the world's most appreciated brand. However, browser, and the iLife and iWork creativity and productivity Apple receives significant criticism regarding the labour suites and professional applications like Final Cut Pro, Logic practices of its contractors, its environmental practices and Pro, and Xcode. It has a range of online services like the iTunes unethical business practices, including anti-competitive Store, the iOS App Store and Mac App Store, Apple Music, and behavior, as well as the origins of source materials. iCloud. Apple Computer, Inc. was incorporated on January 3, 1977 Apple was started by Steve Jobs, Steve Wozniak, and Ronald without Wayne, who left and sold his share of the company Wayne in April 1976 to expand and sell Wozniak's Apple I back to Jobs and Wozniak for $800 only a couple weeks after personal computer. It was integrated as Apple Computer, Inc., co-founding Apple. Multimillionaire Mike Markkula gave in January 1977, and sales of its computers, doubled quickly. In essential business expertise and subsidy of $250,000 as Apple few years, Jobs and Wozniak had a staff of computer designers initiated. In the first five years of operations revenues grew and had a production line. Apple became public in 1980 for exponentially, it doubled in every four months. From financial success. Over the next few years, Apple transported September 1977 and September 1980, yearly sales grew from new computers presenting advanced graphical user interfaces, $775,000 to $118 million, with annual growth rate of 533%. such as the original Macintosh in 1984, and Apple' The Apple II, was also invented by Wozniak, was launched on advertisements saw widespread critical approval. The high April 16, 1977. It was different from its major rivals, the TRS- price of its products and limited software titles began giving 80 and Commodore PET, as it had character cell-based color problems, similarly power struggles between executives at the graphics and open architecture. Apple II models still used company. In 1985, Wozniak stepped down from Apple, while ordinary cassette tapes as storage devices, they were out-dated Jobs resigned and started a new company NeXT with former by the launch of a 5 1⁄4-inch floppy disk drive and interface Apple employees. With the increase in market for personal called the Disk II. The Apple II is known to be the desktop computers, Apple's computers gave way to lower-priced platform for the first ever "killer app" of the business world: International Journal of Research in Engineering, Science and Management 78 Volume-2, Issue-7, July-2019 www.ijresm.com | ISSN (Online): 2581-5792 VisiCalc, a spreadsheet program. VisiCalc generated a business uniting the animated movie expertise of Disney and Pixar, as market for the Apple II and gave home users a reason to buy an well as sharing the content of Disney’s ABC or ESPN networks Apple II: i.e. compatibility with the office. In the late 1970s, over Apple’s digital offerings. A current example of the Apple had a team of computer designers and a production line. combination between Disney, Jobs, Apple, and technology is The company launched the Apple III in May 1980 with the aim video on the iPod. Disney’s Desperate Housewives was the first of competing with IBM and Microsoft in the business and ever television programs that was available for purchase and corporate computing market. Jobs and many Apple employees download to the newer video-enabled iPod. There are concerns and Jef Raskin, visited Xerox PARC in December 1979 to know about whether these synergies would come to end. There are more about Xerox Alto. fears that the personality and style of Jobs may conflict with Disney, and that Disney CEO Iger could be driven out of office 2. Vision statement of Apple by Jobs. “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to 3. Swot analysis of Apple them.” A. Strength Apple has over all taken a far altered path than many iTunes Music Store is considered as an excellent traditional Windows and Intel combination. Microsoft offers source of revenue, particularly with iPod and the the Windows operating system to distinct downstream availability on Windows platform. hardware producers such as Dell. Apple vertically combined Apple Computer are known for Developing own both the operating system software and hardware totally under software and hardware. Apple. A consumer using Microsoft Windows can choose from Bringing a face-lift to desktop and notebook lines. a countless of systems based on the Intel processor, while a consumer using Apple’s OS X must purchase Apple hardware. Low debt—more controllable. Apple started regulating this strategy by drifting their Apple Computers show good brand loyalty. microprocessors from IBM and Motorola PowerPC to Intel. Apple has a Strong Research & Development Along with switching processors, Apple placed their Department. computers as a direct option for the traditional Microsoft B. Weaknesses Windows user. With Apple Boot Camp, users can also use Mac Feeble relationship with Intel and Microsoft. OS X or Windows on an Apple computer. By permitting users Presence in business arena is weak. to run Windows on an Intel Mac, Apple cut the transferring costs for traditional PC users. Apple steal away customers that The product life cycle of Apple products are very are willing to pay a premium for a system that runs both small because of this reason revenues are more depend Windows and Mac OS X. on launch of new products and services. Apple continues to hold a strategic option to license its Presence in markets other than education and technology to clone makers such as Dell. Past efforts at publishing is bleak. licensing Apple technology was unsuccessful on agreement of High demand products has slow sales. Apple’s rigid demands. Many technology leaders condemned Apples market share is too less from major competitor Apple for keeping a closed architecture. Apple cofounder Steve Microsoft. Wozniak analysed this strategy, “We had the most beautiful In past the relationship between Steve jobs and operating system, but to get it you had to buy our hardware at employee were not good which result in reputation twice the price. That was a mistake. loss. Strategic Alliances and Entertainment Jobs had the early C. Opportunities strategic vision to work out with movie entertainment. After founding NeXT, he personally advanced a majority interest in Increase in worms and viruses on PCs has led to the the young movie company Pixar in February 1986. Jobs development of solution by Apple capitalised ¼ of his personal wealth into Pixar. In 1995, Pixar Large population which are very idiosyncratic and hard-bitten its position within animated movies with the debut brand conscious. of Toy Story. Grossing $358 million worldwide, it made the If Apple can develop good relationship with joint 3rd-largest grossing animated movie in history.