P O R T F O L I O to place your order please call 0845 402 5125 www.lwc-drinks.co.uk WHY ARE SOFT DRINKS IMPORTANT TO YOUR VENUE? THE CONSUMER’S VIEW WHAT DO CUSTOMERS WANT TO SEE ? Recent research has shown that operators are not investing much time and thought into their soft-drinks offering compared to the rest of the bar. At some point, for one reason or another, everyone will order a soft 59% 39% 30% 29% 24% 23% drink in a pub or bar, so it should have the same focus as other offerings. The soft drinks on offer can have an Value for money More healthy options More adult soft drinks More interesting flavours Non-alcoholic cocktails Fewer sweet soft drink options important effect on how customers perceive you and your venue. MORE CRAFT care and attention 20% 17% THINGS TO CONSIDER put into the serving the drink Better garnishes More craft soft drinks Presentation – the right presentation can make the perception of value greater. e.g mint, orange from small local producers Promotions & display – giving soft drinks pride of place on menus and blackboards will put the SHOW OFF YOUR OFFERING 12%LOW-SUGAR OPTIONS options at the forefront of your customers’ minds – 48% of consumers would like to see a back-bar Consumers were asked how they would like to find How important are low-sugar options display of soft drinks. out about soft-drinks options. IN SOFT DRINKS Staff Training – staff recommendations can go a long way. Quite Important 62% MENU Choice - 1 in 5 customers say there is not enough choice of soft drinks on offer. 31% 48% BACK BAR Healthy choices – 44% of consumers would be swayed by a 100% natural option. 42% 37% THE FRIDGE IN MIXERS Very important Quite Important 18% THE STAFF WHY DO CUSTOMERS ORDER A SOFT DRINK? 28% 4% DON’T KNOW 36% 39% - I was driving 1% OTHER Very important 29% - I didn’t fancy an alcoholic drink at the time 15% - I don’t drink alcohol 12% - I don’t drink alcohol in the day time HOW CAN LWC SUPPORT YOU? 11% - I tend not to have alcohol with food Wide range of product choices including organic & fair trade brands. 8% - I was working/had to go back to work Over 80 Business Development Managers with expert 8% - I am trying to cut down on alcohol knowledge of the market place. 7% - I was looking after children Bespoke menu design service. 7% - I prefer the taste of non-alcoholic drinks Same-day & next-day delivery service. 4% - other reason Competitive pricing, brand support, training, glassware & POS. 01 | WHY ARE SOFT DRINKS IMPORTANT TO YOUR VENUE? WHY ARE SOFT DRINKS IMPORTANT TO YOUR VENUE? | 02 WHY PREMIUM SOFT DRINKS? CONTENTS Consumer desire for a more unique experience has created an increased demand for a more premium soft-drinks offering. Premium spirits now account for 26%* of spirit sales in the on trade; this is driving the growth into more LUSCOMBE DRINKS..........................................................05-06 premium mixers. As the market place moves on, outlets need to reflect these changes in their soft-drinks offering. FENTIMANS ..........................................................................07-08 LWC are perfectly placed to help your outlet get the right mix of adult soft drinks & premium mixers; we work FRANKLIN & SONS ............................................................ 09-10 with a wide range of brands, from major brands such as Fentimans to smaller local producers such as Luscombes. FROBISHERS........................................................................... 11-12 FEVER-TREE............................................................................13-14 BELVOIR FRUIT FARMS ......................................................15-16 y BOTTLEGREEN ............................................................................ 17 ft Drinks grew b CAWSTON PRESS.........................................................................18 Premium So KARMA COLA ..............................................................................19 75% year on year in the licence trade* HEALEYS .......................................................................................20 FOLKINGTONS ............................................................................21 PAGO ..............................................................................................22 ORCHARD PIG............................................................................23 EAGER............................................................................................24 FEEL GOOD..................................................................................25 GOLDBERG ..................................................................................26 Soft Drinks* DOUBLE DUTCH.........................................................................27 SOFT DRINKS value grew +4.3% in 2015 1724 TONIC ..................................................................................28 are a huge category BUNDABERG................................................................................29 GOSLINGS....................................................................................30 in the UK, worth OLD JAMAICA........................................................................31-32 ium Mixers grew + TING................................................................................................33 Prem FIREFLY..........................................................................................34 in 2015 SAN PELLEGRINO......................................................................35 £4.1bn* 4% * GALVANINA.................................................................................36 in the on trade 1 PIP ORGANIC........................................................................37-38 SHAPLA PAANI...........................................................................39 WILLOW.........................................................................................40 VOSS................................................................................................ 41 BELU................................................................................................42 HARROGATE ...............................................................................43 DECANTAE ..................................................................................44 7 OUTOUT OF 10 10 HILDON.........................................................................................45 adults are prepared ONE WATER.................................................................................46 to pay more for RED BULL......................................................................................47 ter than volume MONSTER.....................................................................................48 Value is growing fas better quality VITA COCO...................................................................................49 Some or all of the range are organic *CGA Total on Premise Value Sales MAT 26-12-2015 03 | WHY PREMIUM SOFT DRINKS? CONTENTS | 04 LUSCOMBE DRINKS Why choose Luscombe Drinks’ award-winning SKU CODES great-tasting soft drinks? LUSCOMBE ENGLISH APPLE JUICE (24) 24CL 55542026 Luscombe Drinks is a family business, founded by our chairman and owner Gabriel David, who was inspired LUSCOMBE ORANGE JUICE (24) 24CL 55542030 to develop a range of exceptional organic soft drinks. LUSCOMBE APPLE & APRICOT JUICE (24) 24CL 55542031 Gabriel’s ethos is a simple one: to be genuine, making great-tasting soft drinks of the highest quality LUSCOMBE APPLE & PEAR JUICE (24) 24CL 55542032 without compromise. LUSCOMBE MOSTLY DEVON 55542039 APPLE JUICE (24) 24CL We’re proud of our extraordinary range of 22 soft LUSCOMBE SICILIAN LEMONADE (12) 74CL 55542023 drinks, bubblies and juices. Luscombe Drinks’ fanatical attention to detail has been acknowledged with 48 LUSCOMBE RASPBERRY CRUSH (24) 32CL 55542024 Great Taste Awards, multiple awards from The Soil LUSCOMBE SICILIAN LEMONADE (24) 32CL 5554202 Association, Fine Food Digest and Guild of Fine Food. LUSCOMBE GINGER BEER HOT (24) 32CL 55542027 All our drinks are produced and bottled in keeping with LUSCOMBE WILD ELDERFLOWER 55542028 our artisan values on our farm in Devon. Luscombe use BUBBLY (24) 32CL the best raw ingredients harvested from our orchards in Devon or trusted growers worldwide. LUSCOMBE COOL GINGER BEER (24) 32CL 55542033 LUSCOMBE ST CLEMENTS (24) 32CL 55542029 We are passionate about using fruit in our drinks to develop the extraordinary taste and do not use additives, LUSCOMBE CRANBERRY CRUSH (24) 32CL 55542034 synthetics or concentrates in any of our soft drinks. LUSCOMBE BLUEBERRY CRUSH (24) 32CL 55542035 At Luscombe we have been making exquisite drinks LUSCOMBE STRAWBERRY CRUSH (24) 32CL 55542036 since 1997. Our drinks are all crafted in small batches LUSCOMBE DAMASCENE ROSE BUBBLY (24) 32CL 55542037 with exceptional care. LUSCOMBE MADAGASCAN VANILLA 55542038 SODA (24) 32CL Most of our range is 100% organic and some have no added sugar. We source first-class ingredients from LUSCOMBE SPARKLING APPLE CRUSH (24) 32CL 55542040 growers around the world ensuring that the best goes LUSCOMBE APPLE JUICE WITH 55542050 into the bottles. ELDERFLOWER (24) 32CL Luscombe Drinks perfectly complement any meal or LUSCOMBE LIME CRUSH (24) 32CL 55542070 stand alone as an alternative to alcohol. LUSCOMBE WILD ELDERFLOWER 55542060 BUBBLY (12) 74CL 05 | LUSCOMBE LUSCOMBE | 06 FENTIMANS Fentimans have been making authentic and natural SKU CODES drinks since 1905. By making their drinks using