Industry English Edition | 25 November, 2020, 05:37 PM IST | E-Paper PepsiCo to invest $5 million in agriculture Synopsis The maker of Lay's, Kurkure and cola brands like Pepsi is meeting companies who are investing to digitally connect 10 million retailers along with 600 million consumers with the supplier. NEW DELHI: Food and beverages company PepsiCo plans to invest $5 million (Rs 36.6 crore) by 2020 in India for expanding its agricultural programmes in the country. The company currently works with 24,000 farmers in India to grow potato, rice, corn and citrus for its products such as Lays, Uncle Chipps, Kurkure snacks and Tropicana juice. “The company has plans to double the collaborative farming network in the next ve years, including expansion to new geographies,” Christine Daugherty, global Ahmed El Sheikh told that the company has just nalised a project which is digitising the total vice president of sustainable agriculture at PepsiCo, told ET. supply chain within PepsiCo India, end-to-end. PepsiCo is also keen to bring digital technology to the farms, she said. “We are connecting farmers to mobile apps which gives information from pest management to weather information.” Through the sustainable farming programme, PepsiCo provides education on eld agronomy, fertilisers, irrigation, plant protection techniques and new technologies, she said. Ad Gamezop Run and find the best trajectory to dodge obstacles VISIT SITE Recommended by COLOMBIA Company oicials said that under their guidance, potato farmers have seen yield increase by up to 13%. Daugherty said PepsiCo relationship with farmers in India goes back 28 years and that they were working along with 24,000 farmers across 14 states through various agri programs, including collaborative farming, direct seeding of rice and drip irrigation programs. “In 2017, through our guidance of direct seeding of rice rather than going for ooding the elds and transplanting, we helped save 16.73 billion litres of water across six states - Punjab, Haryana, Andhra Pradesh, Karnataka, Uttar Pradesh and Tamil Nadu,” she said adding that farmers were able to save 30% water in paddy cultivation. Similarly, potato farmers in Maharashtra, Madhya Pradesh and Gujarat by using drip irrigation reduced water consumption by 20% , she said. Pepico procures potato, rice, corn and citrus for its Lays, Uncle Chipps, Kurkure snacks and Tropicana juice. “All the potato used in Lay’s and Uncle Chipps is sourced from farmers in India – in fact, PepsiCo is the largest buyer of chip grade potato in the country today. The potato mini tuber lab in Punjab not only develops Potato mini tubers (seed), but also exports these to Saudi Arab, Egypt, Turkey and Russia,” said Daugherty. Further, for its Toretto snacks it procures corn from Bihar. The company was having a pilot project to digitally map the farms, terrain, ensure crop traceability to meet global quality standards. They are also providing digital hand held machines to their agronomist to input details related to a farm from moisture level, detection of pest etc and monitor the eiciency of a farm, said oicials. (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.) Download The Economic Times News App to get Daily Market Updates & Live Business News. FROM AROUND THE WEB COVID pushes Asia to embrace big A journey to say 'thanks' for a life-changing Doctor Reveals: Simple Stretch Relieves Back government call Pain (Try Tonight) Ad Nikkei Asia Ad Our Better World Ad jointpainhack.club Real Estate Prices In Miami Might Be Cheaper Top 10 Reasons Your Business Should Be on Europe wakes up to the China challenge Than You Think Instagram Ad Real Estate Miami | Sponsored Listing Ad Chatfuel Ad Nikkei Asia You can eat and do good in Phillippines! How to Think Like a CEO Thailand latest: Red Shirts stage protest near king's residence Ad Our Better World Ad Chatfuel Ad Nikkei Asia.