International Seminar on Promoting Rice Farmers' Market through value-adding Activities June 6-7, 2018 Faculty of Economics Kasetsart University, Thailand Organized by Food and Fertilizer Technology Center for the Asian and Pacific Region (FFTC) Faculty of Economics, Kasetsart University Agricultural Economics Society of Thailand under Royal Patronage The Thailand Research Fund (TRF) Promoting Rice Farmers’ Market through Value-adding Activities Proceedings of the International Seminar on Promoting Rice Farmers’ Market through Value-adding Activities June 6-7, 2018 Faculty of Economics, Kasetsart University Bangkok, Thailand Organized by Food and Fertilizer Technology Center for the Asian and Pacific Region (FFTC) Faculty of Economics, Kasetsart University Agricultural Economics Society of Thailand under Royal Patronage The Thailand Research Fund (TRF) Contents Page Messages Dr. Kuo-Ching Lin i Director, FFTC Dr. Chongrak Wachrinrat ii Acting President, Kasetsart University Associate Professor Dr. Vijitsri Sanguanwongse iii Dean, Faculty of Economics, Kasetsart University Seminar Program iv PAPER PRESENTATIONS 1. Thailand’s rice industry and current policies 1 towards high value rice products Dr. Apichart Pongsrihadulchai 2. Evaluation of policy performance and profit efficiency of 12 rice production and marketing areas in Taiwan Prof. Min-Hsien Yang 3. Rice farming in the Japan’s matured market: overcoming 24 the shrinking domestic demand by value-adding and export-enhancing strategies Prof. Katsumi Arahata 4. The value chain and rice price policy in Indonesia 35 Prof. Muhammad Firdaus 5. Roles of agricultural cooperatives in joint production-consumption 46 linkage model related to large scale rice fields in Mekong Delta Dr. Hoang Vu Quang 6. Performance of rice industry in India: potential 59 opportunities and challenges Dr. Aldas Janaiah 7. Case study of Bank for Agriculture Cooperatives (BAAC) 71 rice value chain implementation Mr. Sorasak Sompadung 8. Consumer Valuation of cultural heritage: estimating the value of 80 cordilleran “Heirloom Rice” through the Gastronomic system research (GSR) approach Dr. Rosa Paula Cuevas 9. Overview of the Cambodian rice market, 91 challenges and the way forward Ms. Heng Sola 10. Consumer preferences on Malaysia’s specialty rice 98 Ms. Rosnani Binti Harun 11. Promoting rice value addition through inclusive 107 business model Mr. Tanapat Sangaroon 12. Rice breeding and mechanization for value addition 119 in Laos PDR Dr. Phetmansyeng Xangsayane 13. Learning alliance: opportunities to align stakeholders for technology 129 adoption and supportive market conditions Ms. Reianne Quilloy 14. Myanmar’s rice industry and policies towards value 140 addition and export Dr. Theingi Myint PROFILE OF SPEAKER 150 Welcome Remark Dr. Kuo-Ching Lin Director, FFTC Honorable Professor and Vice President for Research of Kasetsart University, Dr. Siree Chaiseri, Professor and Dean of the Faculty of Economics of Kasetsart University Dr. Vijitsri Sanguanwongse, to all our 14 speakers representing 11 countries from Cambodia, India, Indonesia, Japan, Laos, Malaysia, Myanmar, Philippines, Taiwan, Thailand and Vietnam, honorable guests, local participants, friends, ladies and gentlemen, a pleasant good morning to all of you. I feel honored to deliver this welcome remarks for this seminar. Firstly, on behalf of FFTC, I would like to extend my gratitude to Professor Orachos Napasintuwong for her great efforts in organizing this seminar. I would also like to thank the Faculty of Economics, Kasetsart University, the Agricultural Economics Society of Thailand Under Royal Patronage and the Knowledge Institute Network of Thailand to co-organize this seminar. Our international seminar on “Promoting Farmers’ Market through Value Adding Activities” comes at a very appropriate time especially now that food security is one of the biggest issues facing agriculture in the Asian and Pacific region. Rice, being the major staple food in Asia, has to be marketed innovatively through value-adding activities. Today we have with us rice experts who are willing to share their knowledge and experiences in the production, processing and marketing of rice. And through our exchange of experiences and knowledge hopefully we can identify and articulate the major issues and come up with some suggestions and recommendations to help rice related institutions and agents, and our policy makers improve rice farmers’ market through value-added activities in their countries. I would also like to use this opportunity to explain why our organization, the Food and Fertilizer Technology Center or FFTC, an international organization, is sponsoring activities and workshops like what we are doing today. In line with the United Nation’s Sustainable Development Goals or SDGs, our mission is to promote the sustainable agricultural development and to increase the income and welfare of farm households in the Asian and Pacific Region. We believe that today’s topic is an important topic and consistent with our mission. Currently we have three major ways to carry out this mission. First is to spearhead the transfer of matured and adequate technologies and information including agricultural policies. Second is to promote the sharing and exchange of information among countries, and third is to bridge the technology and policy gaps that exist between developed and developing countries. It is therefore important to us to partner with academic institutions like Kasetsart University to help us in the collection and dissemination of information. Through our technology transfer mechanism which involves the identification of current problems and issues in agriculture, collection, sharing and exchange of information and dissemination and transfer of practical and adequate technologies, we hope these kinds of seminars will help in transferring the relevant and useful experiences and technological information to the rest of the agriculture community in the region. On behalf of FFTC, I would like to welcome all of you to today’s international seminar. We hope that whatever information that you can pick up from this exchange and sharing of information, you would be able to transmit this knowledge to your colleagues when you return to your own respective countries. It is my sincere hope that the information gathered from this seminar will bear fruits—something that would be beneficial to our farmers. Again, thank you very much for coming here and accepting our invitation. I wish you all a happy, meaningful and productive day! i Welcome Remark Dr. Chongrak Wachrinrat Acting President, Kasetsart University Good Morning! It is my great honor to welcome you, on behalf of Kasetsart University, to the International Seminar on Promoting Rice Farmers’ Market through Value-adding Activities. I wish to give a special welcome to Dr. Kuo-Ching Lin (Director of Food and Fertilizer Technology Center for the Asian and Pacific Region–the FTTC); Dr. Vijitsri Sanguanwongse (Dean of the Faculty of Economics Kasetsart University); Dr. Pitipong Phungbun na Ayutthaya (President of the Agricultural Economics Association of Thailand Under Royal Patronage); Dr. Kwanchai Gomez (Executive Director of Thai Rice Foundation under Royal Patronage). And, to our Distinguished Speakers and every Guest. Welcome! My hope is that all of you will benefit from insights provided by the experts who have consented to talk with us for the next two days. We look forward to your participation and your contributions to this important discussion. The Food and Fertilizer Technology Center and Kasetsart University have a long history of collaboration. Our staff have co-organized and participated in several FFTC international seminars in previous years, and this year, Kasetsart University is once again honored to collaborate in the planning for this impressive program. This year, Kasetsart celebrates its 75th Anniversary. In 1943, Kasetsart was first created as the dominated agricultural college in Thailand, and since those early years the university has expanded to become a comprehensive university offering courses in many different disciplines. Kasetsart University enjoys a strong reputation in Thailand and throughout the world -- for its academic programs, teaching, and research -- focusing on food production (including agriculture, aquaculture, fisheries); food processing (and related agro-industries); agriculture; agricultural economics; and agri- business. We are honored that in 2018, the QS World University Rankings ranks Kasetsart 40th in the world and 5th in Asia for Agriculture and Forestry. In all instances, the University’s primary mission and outreach goals continues to provide leadership and serves to advance human resource development for our Country and for the region. The International Seminar on Promoting Rice Farmers’ Market through Value-adding Activities is an excellent opportunity to learn about and discuss the most critical issues in the rice sector, which are now confronting Asia and the Pacific region. Rice is one of the most important commodities in Asia. Thus, the issues discussed here during this seminar -- how to enhance rice farmers’ productivity and expand the rice market through value-adding activities -- are vitally relevant. We are honored that Distinguished Speakers from 11 Asian countries representing governments, academic institutes, civil service organizations, non-profit organizations, and commercial bank have joined together here. This diversity of participants, representing a wide