National Change Organization’s Dengvaxia Response Solution Proposal by Via Zareena Bulda and Naomi Maraviles LETTER OF TRANSMITTAL Via Zareena Bulda, Naomi Joy Maraviles Block 18 Lot 54 Willow Street, Antel Grand Village, Bacao 2, General Trias, Cavite 4107 52 Dinar St., CBE Townhomes, Brgy. Pasong Tamo, Quezon City 1800 Dr. Francisco Duque III, Department of Health Secretary San Lazaro Compound, Tayuman, Sta. Cruz, Manila, Philippines 1003 March 3, 2018 Dear Dr. Francisco Duque III, Attached to this letter is a proposal for the risk management communication plan for the Dengvaxia controversy. The proposal is based on the findings and overall report produced by the National Change Organization. The communication plan solely focused on giving alternative solutions to the victims of the Dengvaxia, by producing paper materials to be disseminated nationwide like brochures, leaflets, and posters containing general information, frequently asked questions, and contact details. The organization also aims to propose a partnership with the government to conduct seminars and require a task force in all hospitals, both public and private, to help and attend to the needs of the victims. After a thorough observation and investigation, the National Change Organization assures that the communication plan can help and guide the victims. If you have any questions or want to discuss this matter further, we can be reached at the above addresses, at (0955) 915 0366 and (0905) 511 3919, or at [email protected] and [email protected]. Sincerely, Via Zareena Bulda Naomi Joy Maraviles 2 List of Tables Table 1: Dengvaxia Timeline .....................................................................................................14 Table 2: Internal and External Target Groups for Communication Plan ...................................17 Table 3: Communication Work Plan ..........................................................................................18 Table 4: Gantt Chart for the Communication Plan Timetable ..................................................20 Table 5: Print and Online Materials and Seminar Equipment Budget Table .............................21 Table 6: Overall Cost of the Communication Plan ....................................................................21 3 Table of Contents Letter of Transmittal .....................................................................................................................2 Executive Summary .......................................................................................................................5 National Change Organization .....................................................................................................5 Business Mission ......................................................................................................................5 New Services ............................................................................................................................5 Business Goals and Objectives .................................................................................................5 Introduction ....................................................................................................................................6 Background of Study ....................................................................................................................6 Statement of the Problem .............................................................................................................7 Significance of the Study .............................................................................................................7 Purpose .........................................................................................................................................8 Objectives .....................................................................................................................................9 Findings ........................................................................................................................................9 Body ...............................................................................................................................................11 Timeline of Dengvaxia ...............................................................................................................11 Review of Related Events ..........................................................................................................14 Communication Plan ..................................................................................................................16 Target Groups .........................................................................................................................16 Communication Strategies and Work Plan .............................................................................17 Staff and Timetable ................................................................................................................19 Cost .........................................................................................................................................20 Evaluation ...............................................................................................................................21 Conclusion ....................................................................................................................................23 Conclusion ..................................................................................................................................23 Recommendations ......................................................................................................................24 Appendices ....................................................................................................................................26 References .....................................................................................................................................30 4 EXECUTIVE SUMMARY NATIONAL CHANGE ORGANIZATION National Change Organization, widely known as the NCO, is one of the top non-profit organizations in the Philippines. Established last January 1, 2018, the organization continues to grow up to this day with the expectation of rapid expansion in the risk communication industry. Formed by Via Zareena Bulda and Naomi Joy Maraviles, BS Technical Communication graduates of Mapua University, in hopes of making relevant changes in the country. NCO aims to serve, help, and reach out to the needs of the people of the Republic of the Philippines by providing alternative solutions to resolve countless issues and controversies. Business Mission One of the organization’s biggest achievements is that they were already able to provide alternative solutions, in partnership with the city of Manila, to reduce poverty in the urban areas. New Services The organization is beyond prepared to introduce their alternative solutions to resolve the Dengvaxia controversy: Paper Materials: NCO will be designing and disseminating leaflets, brochures, and posters nationwide that contains general information, frequently asked questions about Dengvaxia, and contact details that vary depending on location. Seminars and Forums: NCO will collaborate with the government to conduct seminars, entitled “Magandang Kalusugan Para sa Magandang Kinabukasan,” and forums that will open opportunities for a thorough face-to-face interaction. Dengvaxia Task Force/Groups: NCO will propose a partnership with the government and hospitals, both public and private, for the implementation of task groups that will help the patients with illnesses linked to Dengvaxia. Disease/post marketing Surveillance System: NCO will encourage the government to implement this system that will analyze and observe a drug and vaccine for the succeeding months after licensure. Business Goals and Objectives Short-Term Goals: To provide quality service to the Filipino people. Long-term Goals: To consistently provide help and alternative solutions to resolve national issues. 5 INTRODUCTION Background of the Study One of the biggest issues in the Philippines today is the severity of the effects of Dengvaxia to the youth that have never been diagnosed with dengue in the past. Dengvaxia was Dengvaxia is manufactured by created by Sanofi Pasteur, a French company, and they Sanofi Pasteur distributed the said vaccine all around the world, especially those within the areas with high number of dengue cases--in hopes of saving millions of lives. It was first registered in Mexico last December 2015. Dengvaxia, also known as the CYD-TDV, is a live Dengavia, registered for use in recombinant tetravalent dengue vaccine that has been evaluated Individuals aged 9- 45 years old in as a 3-dose series on a 0-6-12 month schedule in Phase III endemic areas clinical studies. It has been registered for use in individuals 9- 45 years of age living in endemic areas (WHO, 2017). Dengue, on the other hand, is a mosquito-borne flavivirus disease that Dengue is mosquito-borned has spread to most tropical and many subtropical areas (WHO, disease prevalent in tropical areas 2017). In the Philippine setting, the dengvaxia issue created 6 quite a stir, for victims included public school(s) students, young children, and adolescents. Most victims were shot free (provided by the government), meanwhile some were asked to pay for the vaccine by their own doctors. Months after they were vaccinated,