Axandra Proven Methods For Successful Search Engine Marketing How to: Ü Get and maintain top 10 rankings on Google, Yahoo, MSN and other major search engines. Ü Get more visitors, more customers and more sales. Ü þ Outperform your competitors. 1 Professional Search Engine Optimization (SEO) Table of contents Welcome to iBusinessPromoter (IBP) 6 Our no-worries ranking guarantee 7 The basics 8 Why do high.................................................................................................................................................. search engine rankings increase your sales? 9 Why do you.................................................................................................................................................. have to optimize your web pages? 10 How do search.................................................................................................................................................. engines rank web pages? 11 A single spam.................................................................................................................................................. element can destroy everything 13 Black-hat.................................................................................................................................................. and white-hat SEO 14 Find the best keywords 15 Why keywords.................................................................................................................................................. are the most important part of SEO 16 Different.................................................................................................................................................. keyword types and their effect on conversion 17 Keywords...................................................................................................................................................... for browsing 18 Keywords...................................................................................................................................................... for comparing 19 Keywords...................................................................................................................................................... for buying 20 The...................................................................................................................................................... best keywords for search engine optimization 21 Keyword.................................................................................................................................................. research with IBP's keyword tools 22 Quick...................................................................................................................................................... overwiew 23 Keyword...................................................................................................................................................... suggestion tools 24 Scan...................................................................................................................................................... your competitors 27 Create...................................................................................................................................................... keyword combinations 29 How...................................................................................................................................................... to optimize your keyword lists 31 Creating...................................................................................................................................................... keywords for Google AdWords 35 What can.................................................................................................................................................. happen if you don't do this correctly? 37 Keyword.................................................................................................................................................. checklist 38 Optimize your web pages 39 Quick overview.................................................................................................................................................. 40 How to optimize.................................................................................................................................................. your web pages with IBP's Top 10 Optimizer 41 How...................................................................................................................................................... IBP's Top 10 Optimizer works 49 Copyright © 2004-2008 Axandra GmbH - All rights reserved. This work is copyright protected. Visit www.Axandra.com for more website promotion solutions. Table of contents 2 Edit your.................................................................................................................................................. web pages with IBP's Website Optimization Editor 51 Factors that.................................................................................................................................................. can sabotage your optimization efforts 55 Do...................................................................................................................................................... errors in your HTML code keep search engine spiders away? 56 Check...................................................................................................................................................... the status code that your server sends to search engines 58 15...................................................................................................................................................... things that you can do when your website is not listed 60 What can.................................................................................................................................................. happen if you don't do this correctly? 65 Optimization.................................................................................................................................................. Checklist 66 Submit your website 67 Why you.................................................................................................................................................. should submit your website 68 Quick overwiew.................................................................................................................................................. 69 IBP's auto-submitter.................................................................................................................................................. 70 IBP's semi-automatic.................................................................................................................................................. submitter 71 Semi-automatically...................................................................................................................................................... submit to search engines 72 Semi-automatically...................................................................................................................................................... submit to Internet directories 74 Semi-automatically...................................................................................................................................................... submit to special interest sites (vortals) 75 Semi-automatically...................................................................................................................................................... submit to your own directory lists 76 Tips and.................................................................................................................................................. tricks 77 What can.................................................................................................................................................. happen if you don't do this correctly? 79 Submission.................................................................................................................................................. checklist 80 Link building 81 The link.................................................................................................................................................. building basics 82 How...................................................................................................................................................... links influence the success of your website 83 How inbound links influence................................................................................................... the success of your website 84 How outbound links influence................................................................................................... your search engine rankings 85 High...................................................................................................................................................... quality links and low quality links 87 High quality inbound links................................................................................................... 88 Low quality inbound links ................................................................................................... 90 The.....................................................................................................................................................