March 5, 2009 Issue 2 Barely A Day Over 39 magazine business. CRS looks fabulous at 40, if Wednesday’s music and Fragmentation of mass sessions are any indication. Emerson Drive sang the anthem, media, in Godin’s view, Emma Jacob showcased, Mick Anselmo won the Tom Rivers means building strong Humanitarian Award for his work with KEEY/Minneapolis and and self-perpetuating Phil Vassar played a song he wrote for the event, singing, “40 communities he calls years of fun and 40 million beers.” tribes. “More isn’t the point,” he said. Radio Humanitarian Award winners named in small, medium Seth Godin and large markets were WFLS/Fredericksburg, VA, WIVK/ “Tighter is the point.” Knoxville and WGH/Norfolk. Randy Owen was named Artist The “television industrial complex” is being replaced by the Humanitarian for his work with St. Jude. And that was just the “fashion/permission complex.” He suggested that stations will opening session. know they’re reaching their tribe with the crucial “anticipated, personal and relevant” messages when they get complaints from listeners when it isn’t sent out. Getting there means a Keynote: A Quest Called Tribe break from the pattern of demanding success before making a Best-selling author, entrepreneur and self-proclaimed “agent full commitment. of change” Seth Godin delivered one of the best received keynotes in seminar history. Beginning with the premise that Midday Music “ideas that spread, win,” Godin detailed the changing realities Mercury’s Jamey Johnson performed for an estimated for mass media. “It isn’t ‘mass’ anymore,” he warned. And he 1,000 people at the “Downtown Shutdown” on Commerce laid out a new approach. Street before CRS badge holders returned to the Convention “Music isn’t in trouble,” he said. “The music business is. The Center for the Golden Music/Nine North/American Country good news is, there’s a huge number of opportunities.” Those can Countdown with Kix Brooks-sponsored luncheon. The only be met, however, by those willing to commit to innovation. entertainment began with a New Orleans style Mardi Gras “Timid trapeze artists are dead trapeze artists,” he joked. parade complete with a tuba, jugglers and beads. The band The business model, Godin explained, is shifting to the Williams Riley performed a set that included single “I’m Still point where the radio business will look a lot more like the Me,” and an assist from singer/songwriter Edwin McCain, who ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 5, 2009 CRS 40 Daily Buzz Powered By Country Aircheck Page 3 appears on their album. Label mate Benton Blount followed, Country radio with moderator Charlie Monk. Schutte presented performing songs from his album including Nashville-anthem a helpful analysis of the “millennial” generation (born 1980- “Leavin’ This Town.” 1996), which is radio’s next target audience. Her study showed more than 65% of adult millennials listen to the radio to hear PPM: Faster Charts? music and use it as a viable cultural outlet. Songs that test well in callout also tend to test well in PPM, and vice-versa, said consultant Jaye Albright in a Wednesday KCRS Live! panel discussing the new ratings methodology. Discussing ASCAP’s KCRS Live!, hosted by Jimmy Wayne, featured the behavior of several songs from a MScore Switching performances by Jonathan Singleton, Ashley Gorley and demonstration by Media Monitors President Philippe Generali, Kelley Lovelace. All shared stories behind their hit songs, she said, “MScore will speed up the charts, because if a song is including “Do You Believe Me Now,” “Don’t,” “All-American working, people will play it more. And when they say they’re Girl,” “You’re Gonna Miss This” and “I’m Still A Guy.” tired of it, they’re not kidding.” McGraw’s New Jam Back to the Future: CRS 1969-2049 The ACM’s Music City Jam opened with news from Taylor CRS founder Tom McEntee, promotion vet Elroy Kahanek, Swift, who is in Australia and missing this year’s seminar. She KKGO/Los Angeles’ Tonya Campos and Frank N. Magid’s vowed via video to return to CRS in 2010. ACM’s Bob Romeo Lindsay Schutte discussed the past, present and future of then announced her as next year’s Music City Jam performer. This year’s headliner Tim McGraw enlisted many of his musical friends for the show. The Warren Brothers hosted. Lance Miller, Halfway To Hazard, Lori McKenna and even McGraw’s niece Catherine Raney performed. His wife Faith Hill stepped to the mike not to perform, but to introduce special guest Randy Owen, who delivered an energetic set. Finally, McGraw greeted the crowd and said he’d be playing a set composed entirely of new material from “an album we recorded a year-and-a-half ago.” Titles included “If I Die Today,” “Forever 17” and “Southern Voice.” When it was over, McGraw thanked the crowd for hanging with him through a full set of unfamiliar tunes. “I hope you liked it,” he said. “If you didn’t, stick around. In another 20-years we’ll have another [album] out.” Check This Out: The CMA held its sixth annual Artist Luncheon Wednesday, and marked the occasion by presenting a check for - Lon Helton, [email protected] $1,011,249 to fund music education in Nashville public schools. Half Chuck Aly, [email protected] the proceeds from the 2008 CMA Music Festival, the total brings the Jeff Green, [email protected] organization’s Keep The Music Playing initiative to more than $2.2 million Erin Duvall, [email protected] in donations. Pictured (l-r) CMA Chair Randy Goodman, Nashville Public Lauren Tingle, [email protected] Schools Director Jesse Register, Alliance Exec. Dir. Pam Garrett, CMA (615) 320-1450 Board member Tony Conway, Jay DeMarcus, CMA’s Tammy Genovese, CMA Pres. Steve Moore, CMA Pres. Elect Steve Buchanan and Kix Brooks. ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 5, 2009 CRS 40 Daily Buzz Powered By Country Aircheck Page 4 The Day Ahead Here’s an all-in look at the official CRS-40 proceedings for Thursday, March 5: 8:30-9:50pm Talent With A Capital “T”: Panel Of Experts Randy Lane, Valerie Geller, Tommy Kramer, Paul Connell, Mike McVay (moderator). NCC 206 9-10:20am Come Hell Or High Water: Disaster Preparedness Small Market) Jeremy Heidt (TN Emergency Management), Jill Gorin (American Red Cross), Shane Conner (WWYN/Jackson, TN), Roy Stewart (FCC), Joel Raab and Trey Stafford (moderator). NCC 209-210 9-10:20am CMA Research Presentation NCC 204-205 10-10:50am Spinning A Web (Tech Track) Pam Hamil (CBS Radio), John Trapane (Capitol), Lindsay Allard (Cumulus) and Chuck Wicks (moderator). NCC 211-212 10-10:50am 40 Great Programming Ideas In 40 Minutes Mike Kennedy (KBEQ/Kansas City), Steve Geofferies (WSSL & WESC/Greenville), John Paul (KUPL/Portland), Ken Boesen (WKIS/ Miami) and Bruce Logan (moderator). NCC 206 10-10:50am Performance Royalties Realities Steve Newberry (Commonwealth Broadcasting) and Jay Frank (CMT) (moderator). NCC 208 10:30-11:50 You’re A PD, Now What? (Small Market) Scott Huskey (Rusty Walker), Joel Raab (Joel Raab & Associates), Alan Mason (Good Ratings Strategic Service) and Dale Desmond (moderator). NCC 209-210 10:30-11:50am Not For Women Only Part II Sam Easley (moderator), Beverlee Brannigan (KFDI), Whitney Allen (Big Time Saturday Night), Trey Fanjoy (video producer), Victoria Shaw (songwriter), Shelly Easton (WCTO). NCC 108-109 11-11:50am Secrets Of A Super Sales Manager (Sales) Natalie Conner (WXTU/Philadelphia) and Rick Murray (moderator). NCC 208 ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 5, 2009 CRS 40 Daily Buzz Powered By Country Aircheck Page 5 11-11:50am No Cookie Cutters! A Fresh Approach To After Hours Radio And Records Skip Bishop (Arista), Paige Neinaber (New 6:30-10pm Sony/Nashville Boat Show World Communications), Rob Kelley (WQHK/ Various Artists Ft. Wayne), Travis Moon (WUBE/WYGY/ 5pm buses at Renaissance and Hilton Cincinnati) and Charlie Dean (moderator). Invite Only NCC 211-212 7pm-12am Bridge Bar sponsored by BBR 11-11:50am 40 New Media Ideas (Tech Track) Appearances by Dean Brody & Krista Marie Joel Burke (KYGO/Denver), Dawn Gates Harley arcade games with Marie (Capitol) and Andy Denemark (moderator). Renaissance Bridge Bar NCC 206 7pm A CRS Jam Presented by Rocky Comfort & 11-11:50am It’s Not A Target Demo: It’s A Family Reunion Nine North Larry Johnson (Paragon Media), Howard Tracy Lawrence, Due West, Eric Durrance, Kroeger (Hank FM), Keith Montgomery The Roys, Steve Richard, Zona Jones (WIBW/Topeka, KS), Jeff Vidler (Angus – Reid Rocket Town (401 6th Ave. S) Media Strategies), Tim Butler (KGNC/Amarillo, TX) and Jaye Albright (moderator). 7-10pm New Music Showcase NCC 102 Various Artists Wild Beaver (212 Commerce St.) 11-11:50am I’m Just A Song: The Life Of “Watching Airplanes” Joe Fisher (UMG/Nashville), Royce Risser 7:30pm A Starry Starry Nashville Night Presented (UMG/Nashville), Jim Beavers (songwriter), By Holley Guidry Jonathan Singleton (Songwriter) and EJ Craig Wiseman, Jim Collins, George Bernas (moderator). Terren, Clint Lagerberg, Lee Miller, Chris NCC 204-205 Tompkins, and Don Poythress, Clay Cumbie and Chris Cavanaugh 12-1:50pm Sony/Nashville Lunch Cadillac Ranch (305 Broadway) Miranda Lambert and Jake Owen NCC Performance Hall 9:30pm E1 Music/PLC Records Showcase Cody McCarver, Daryle Singletary, 2-2:50pm Champagne Production On A Beer Budget Sammy Sadler, Brock Hawkins, Chris (Small Market) Webb, Amanda Henke, Cledus T.