— N0 17 — AUTUMN -WINTER 2019 BRUSSELS MAG EDITO BRUSSELS OF TOMORROW The world is changing … and that is an Every day, thousands of men and women understatement. Everything was written, it was are busy using all their energy in order to offer all there in front of our eyes, and yet we are sur- products of irreproachable quality, provide per- prised by all these changes. fect service and an unforgettable experience. We are so proud of them. Our member stores play Nevertheless, we should not allow ourselves an integral role in the life of our town; they are to be fatalistic for one second, rather let us stay part of its radiance. They make all the difference; positive! In order to live through these trans- a difference that is acknowledged by visitors to formations the best way we can and not have the our city. impression that we are being subjected to them; let us master the ins and outs of the issues and Let us lift Brussels aloft to peak perfor- seize the opportunities that these changes offer, mance, let us not fall into the trap of doing what is then let us show that we are resilient. All’s for easy, like other major cities who are then obliged the best, we are told …so, let’s live in hope and to struggle to find their soul and personality. join forces so that the beauty, art and savoir-faire Let’s roll up our sleeves, make ourselves heard that constitute the very soul of our town remain and share our values. The best is yet to come! at the heart of our concerns. Leave the way open for exchange and trade, let’s express our values SOPHIE HELSMOORTEL loud and clear; our member stores depend on this. President of Brussels Exclusive Labels Special thanks to our partners 3 CONTENTS 3 44 EDITO BACK STAGE Brussels of tomorrow Hoet Optiek Looking into your eyes 6 Brussels Mag is published by BEL IN FIGURES 47 Brussels Exclusive Labels THE MOST BEAUTIFUL ONES 10 unusual sites in Brussels 9 EXECUTIVE EDITOR Sophie Helsmoortel DOSSIER BXL of tomorrow 52 — What will Brussels become in the future? IN THE PICTURE EDITORIAL ASSISTANT The printer’s hand Françoise Bouzin — 16 EDITORIAL STAFF MB Caspers PERSONALITY 54 Johan-Frédérik Hel Guedj Small indiscretions VALUES Marie Hocepied #beldays Marie Honnay Jasper Lacoste 19 — FACE TO FACE 56 PHOTOGRAPHY What will the Brussels of tomorrow BEAUTIFUL RACING CARS Karel Duerinckx look like? With Jean-Michel Loriers Multimodality in focus Johan-Frédérik Hel Guedj and Marc Filipson Justin Paquay Pauline Miko Oskar 60 — 25 ANNIVERSARY ILLUSTRATIONS PORTRAIT 615 years of celebration Andrea Johansson Pierre Lallemand more than an architect — OVERALL COORDINATION 62 & ADVERTISING DEPARTMENT GOURMANDISES Fabienne Vaerewyck 29 Three courses, three chefs... & wine! — OBJECTS OF DESIRE GRAPHIC DESIGN Great power of attraction Sign 64 — NEWS CULTURE PRODUCTION & PRINTING 35 To see Paperland SHE IN THE PLURAL — Women talking DISTRIBUTION Dawson Media 69 VIBRATIONS — 38 The best addresses in the capitale VERTALING ONE HOUSE, THREE TRADES Valerie Perales Hotel Métropole — 78 Cover: The Egmont Projet, Boulevard de Waterloo - Toison d'or. © Lallemand & Partners, © Florentin Ciobanu 42 WHO’S WHO PUBLISHERS EXPAT Brussels Exclusive Labels This is not... an expat 53 rue Franz Merjay, 1050 Brussels brussels-exclusive-labels.be [email protected] Also available in French and Dutch 5 BEL IN FIGURES BEL IN FIGURES °1937 Fundación de BEL 13Treize domaines BEL成立于 1937年 d’excellence pour ,maisons : joaillerie 73 إنشاء جمعية عﻻمات بروكسل املميزة Création du BEL mode, accessoires, restaurants, hôtellerie, bien-être, voyages, services, enfant, décoration, lunetiers, immobilière, voiturier. 1 L’objectif commun : créer Los sectores de excelencia en los que 座城市 – 0 un label de qualité pour rayonner trabajan las 73 marcas: joyería, moda, en Belgique et dans le monde. accesorios, niños, restaurantes, hostelería, bienestar, viajes, servicios, 布鲁塞尔 N 1 Objetivo común: crear una etiqueta decoración, óptica, inmobiliaria, de calidad para destacar en Bélgica alquiler de vehículos con conductor. y en todo el mundo الهدف املشترك: ترويج لسكورب : ةنيدم 73个家族品牌从事的13个卓越领 1个共同目标：创造一个在比利时 عﻻمات جودة متألقة في ville - Bruxelles 域- 珠宝、时尚、配件、儿童、餐 ciudad - Bruselas 和全球闪耀的品质标志 厅、酒店、健康、旅行、服务、装 بلجيكا وفي العالم 饰、眼镜、房地产、运输。 ثﻻثة عشر قطاعا ًمتميزا ل 73 شركة املجوهرات، أزياء النساء والرجال، اﻹكسسوار، اﻷطفال، املطاعم، الفنادق، 3300 الصحة، السفر 、BEL的8个价值观– 专有技术、品质 73 Le nombre d’emplois والسياحة، اخلدمات، الديكور، النظارات، 。优雅、激情、尊重、承诺、独家、传承 عدد الشركات العضوة في العقارات، صناعة السيارات générés par le BEL Puestos de trabajo creados por BEL 8 جمعية عﻻمات بروكسل املميزة – Les huit valeurs du BEL : Los valores de BEL قيم عﻻمات بروكسل املميزة: املهارة، Le nombre de maisons membres du Brussels Exclusive Labels BEL 创造了 3300 个就业岗位 Savoir-faire, Qualité, Elégance, Saber hacer, Calidad, Elegancia, Las marcas adheridas a Brussels Exclusive Labels ,Passion, Respect, Engagement, Pasión, Respeto, Compromiso اجلودة، اﻷناقة، التحمس، اﻻحترام، عدد الوظائف التي توفرها .Exclusivité, Transmission. Exclusividad, Transmisión اﻻلتزام، احلصرية، نقل املهارات جمعية عﻻمات بروكسل املميزة Brussels Exclusive Labels 标志有 73 个家族品牌会员 6 7 DOSSIER of tomorrow 8 9 DOSSIER DOSSIER and its Belgians. He thinks it is essential to organise the 19 communes What will Brussels become? in an overall vision in order that the political families stop “arguing who is taking care of their infant, Brussels. The infant is an adult!” Simon Brunfaut agrees with him, “We need for Brussels to be run decisively, a long term vision of the whole which is sadly missing among the mayors We have invited several leading of the 19 communes. Just remember the time when the Grand Place was just a car park; finally that came to an end, because people dared to make it so. Antwerp has a mayor who has real powers”. All the major players to give their views on capitals, London, Paris or Berlin, have a mayor. The present mayor seems to be there by default, after the Mayeur scandal. “Aside from © Johan Hel Guedj F. the debates on the calamitous mobility or an imaginary looking backwards controlled.” What will remedy this? “The federal, regional and communal regarding the Marolles, I expect a vision and proposals.” The first person entities must absolutely create a single management structure for the the subject. concerned, , recalls that the capital has 184 different public highways that would be the single voice of the contractors.” Philippe Close nationalities and that 35% of Brussels inhabitants are not Belgian. This is the method of exemplary smart cities, such as Copenhagen or Of 35%, 82% are Europeans. If Brussels wants to be ‘adult’, it must Stockholm, a centralised regulation and a transport inter-modality “Towns are fully assume its status as the capital of Europe. He states that the among underground, bus, bicycles, scooters, etc Finally, if such a European district is alive: as proof, there is the growth of cafés, ter- management structure had control over the pedestrianized areas, races and, he smiles, demonstrations: more than a thousand per year, it would completely reverse the situation: “Boulevard Anspach has recognised by featuring European policy. He is not convinced that an institutional been pedestrianized, the adjacent streets continue to have traffic which reform would resolve the Brussels equation. “The institutional com- blocks the whole area: conversely, towns that pedestrianize preserve plexity is the result of the difficulties of our communities to coexist. In this the main road carrying traffic, in this case, Boulevard Anspach, and respect, Brussels is a binding agent. The effectiveness of our governance pedestrianize the adjacent streets”. their reasoning, is linked to its proximity. We are closer to the German model than the Parisian model.” If a town is a body the circulation that irrigates it is If a town is a body vital. On the crucial subject of mobility, he reminds us, the region is A town that is a crossroads the circulation that just like people”, the pilot for the major urban trunk roads, car parks, public transport and major town planning permits. It would be good to take inspiration Another significant player irrigates it is vital. from the Flemish STOP principle of the Vervoot III government, with systemic thinking is Roland On the crucial subject the Ghent model which establishes a hierarchy for modes of travel Cracco, CEO of Interparking, he wrote Robert (pedestrians, cyclists, public transport and cars). The governmental points out that the density of the of mobility the region agreement for the Brussels region 2019-2024 foresees for 2021, a capital (7,430 inhabitants per km2) is the pilot for the generalised 30 km/h zone outside the major trunk roads. makes it close to London (5,550) major urban trunk Musil in and far less than Paris (21,000). This very tolerable density goes roads, car parks, Smart cities hand in hand with a strong geo- graphical position (despite the fact public transport L’Homme sans Dominique Riquet, who is French, succeeded Jean-Louis Borloo that Brexit runs the risk of moving and major town as the mayor of Valenciennes, a town that both mayors have signifi- the centre of Europe towards the cantly modified. Member of the European Parliament, a parliamentary east) and a financial wealth that planning permits. Simon Brunfaut qualités. specialist for transport, he is astonished by the way Brussels manages does not reflect the average stand- Philippe Close its public space, particularly the road works and traffic. “A management ard of living (€13,000 per annum). committee brings together the underlings but not the executive. This di- As in a model American town, it He was talking about Vienna (top of the According to the youngest of these experts, Simon Brunfaut, vision of the governance prevents the responsibilities from being clearly is poorer in its centre than at the Plas David © philosophy professor at ESA St-Luc and lecturer at the École Supérieure established.