INVESTOR PRESENTATION SEPTEMBER 2014 Empowering a global audience to instantly connect and share through video self expression 01 What is Keek? KEEK IS A GLOBAL LEADER IN SOCIAL VIDEO CONTENT • Social mobile video sharing network in a market projected for exponential growth • Exclusive 36-second video format • 69 million registered users • Available in 190 countries, in 6 regions, and in 36 languages • Available on all major platforms iPhone (iOS), Android, Windows 8, Web ASSEMBLED A BEST IN CLASS 02 Corporate History MANAGEMENT TEAM Alex Cameron Lin Dai Chief Executive Officer Chief Marketing Officer Previous co-founders created Joined Keek as CEO on Jamie King a product that: April 23rd 2014 Chief Product Officer • Was first-to-market in the and assembled a team to inject new life Jonathan Dillon video space into Keek with the vision to build a billion VP Business Development, China dollar company. • Grew with a strong base Iain Wilson The team has a strong focus on user population VP Business Development, EU • Product Improvement • Had solid technological Bill Blummer SVP Monetization infrastructure (currently only running at 25% capacity with 10B • Implementing Monetization pageviews YTD in 2014) Pei Huang • Increasing Brand Recognition Director of Analytics (through marketing, organic content growth / syndication, and partnerships) Dimi Paun Chief Technology Officer Keek Partners as Official Video App of 03 What’s Happening? iHeartRadio Music Festival Village Keek Named Official App of the Janoskians World Tour Video-sharing app Keek is TEEN CHOICE 2014 Partners with Keek to Find ready for prime time. the Next Generation of On-Air Talent Keek Initiates Revenue Path With Starcom MediaVest Partnering for First Social Video Campaign With Innovative Telco Company Saudi Telecom With new lease on life, Keek builds executive team The mobile video social network […] has recently made a number of high-level hires and is expanding rapidly into the U.S. and Europe. 04 Forward Strategy Superior talent to Develop, define, support and unique selling execute all pieces position – reason PEOPLE POSITION of strategy for being “Best Use” PROCESS PRODUCT Roadmap, live up Superior analytics to position, make it monetizable The Online Video Market 05 AND ADVERTISERS ONLINE VIDEO’S HAVE ALREADY TAKEN FUTURE IS NOW… NOTICE • 89 million people in the • Online video production will United States are going to account for more than one- watch 1.2 billion online third of all online advertising videos today. spending within the next five years • By 2017 2 billion users worldwide, or 81% of all • The worldwide revenues internet users will use from online video advertising online video services is estimated to reach $11.4 Billion by 2016 from $8.3 • Mobile data traffic will grow Billion in 2014 by over 300% in the next 3 years • Video ads accounted for 35.6% of all videos viewed 06 Market & Positioning VIDEO NETWORK & MEDIA MARKETS Keek • 36-second video network Maker Studios Vine • More focused market position rollout Long form, rich content. Short form, 6-sec Acquired by Disney for videos. • Unique “Keekback” video-response $500 million Acquired by Twitter value proposition pre-launch for AwesomenessTV reported $30 million. Long form, niche content for tweens. Acquired by Dreamworks for $33 Instagram million (with up to Short form, 15-sec $117 million for videos, extension of performance bonuses) photo sharing. Acquired by Facebook for $1 billion. TwitchTV Long form, niche content Short-Form Content for gamers. Acquired by Amazon for $970 million Snapchat Self-destructing short photo/video YouTube messaging service. Long form platform and Reported $10 billion producer. Acquired by valuation. Micro-Form Content Long-Form Content Google for $1.65 billion 07 Product Positioning We are the “peek moments” which is what “Keek” actually means. You will see Keek peeks taking off in the USA. We’re not a quick glimpse, we’re not a 5 minute episode, we’re a peek. We’d rather be in the locker room than on the field, we’d rather be backstage than front row, we’d rather capture unique cultural perspectives or have more intimate moments into the lives of characters and personalities that interest our audience. 08 The 36 Second Advantage 36 seconds has consistently been found to be within the range of the best engagement with end-users in both on-platform and ad-optimization studies. Videos Watched to Completion (Facebook Platform) Poor 153 Seconds Completion Average 115 Seconds Completion Good 61 Seconds Completion Best 21 Seconds Completion 0 25 50 75 100 125 150 175 200 09 Meet Some of Our Influencers 22,656,218 Views 11,796,458 Views @Jai_Brooks @JoshDevineDrums Comedian, Prankster – The Janoskians Drummer Keek is an exclusive sponsor of their One Direction – multiple MTV VMA, The Janoskians world tour. They are Teen Choice Award, and American Music currently also filming a movie with Award winners Lionsgate 94,288,356 Views 2,394,461 Views @5SecondsofSummer @AlexAllTimeLow Band Account Lead Singer Guitarist, Keyboard Hottest New Emerging Boy Band Band member of “All Time Low” 13,422,348 Views 9,875,970 Views @KeeganAllen @McKaylaMaroney Actor Olympic Gymnast, Actress Television show “Pretty Little Liars” Several brands and 10 And Some of Their Content • Keegan Allen, and the celebrities also jumped on team from “Pretty Little Liars” get in on a viral board to use Keek as their CONTENT DRIVES Harlem Shake video. video platform for the USER ENGAGEMENT, #ALSIceBucketChallenge Including: VIDEO VIEWS, • Tim Leiweke (Maple Leafs MONETIZATION, Sports and Entertainment) & USER • Keegan Allen Pretty Little Liars • 5 Seconds of Summer ACQUISITION • ET Canada • One Direction • Z.1035 Radio Team • Demi Lovato, is showing her down side. She is human and does love to relax from time to time. • Jai brooks from the Janoskians called out Ariana Grande telling her why they should date, she saw the keek and they ended up dating for a year!! When articles talk about how they met online this is how they met. • Zoella, shows off her off-camera dance moves. • Farrah Abraham, originally from the show Teen Mom, used Keek to call out the press on her porn video that came out. She took a stand and people noticed! 11 High Level Highlights 69 Million 11,058,786 6.3 Minutes 1.7 Billion Registered Users Unique Visitors Average Session Time Video Views Total Aug 2014 Very Healthy Year to Date 12 Keek has had over 10 billion pageviews (YTD) in 2014 13 Introducing Monetization Keek’s video clip length is the best suited to match Keek has a number of different ad-units which will native video ad-buys… be available to advertisers at launch: • Native Video 1% Advertising 10% 4% • Mobile Banner Advertising • Homepage Takeovers & Percentage of Ad Units Microsites by Time 32% 54% Keek will also be implementing different types of in-app purchases such as: • Promoted Keeks • Affiliate purchases 30 Secs (54%) 90 Secs (32%) 10 Secs (10%) (such as Music, 2 Mins (4%) 15 Secs (1%) Games) 14 Monetization & Demographics Gender Gender Demographics Demographics 7% Global United States 9% 23% • Partnering with Age Breakdown Demographics Google DFP for Web- 24% based ad inventory • Partnering with 37% Twitter MoPub for app-based ad 55% 45% 33% 67% 13-17 (23%) 18-24 (37%) 25-34 (24%) inventory 35-44 (9%) 45+ (7%) • Also partnering with Twitter MoPub to 39.96% of ad-watchers sampled were between the power our first-to- market 36-second ages of 15-34 years of age native ad-units in- app. 15 Monetization & Revenue Sharing Revenue share agreements will drive more content toward the platform, while also keeping current users engaged and loyal to Keek as a platform. (Platform - Competitive) (Platform - 50%) (Platform - 45%) (MCN) *MCNs are organizations that assist artists in creating (MCN) (Platforms – 0%) and distributing original content for other platforms in exchange for a percentage of their earned ad revenue. Content Strategy 16 Professional Video Creators… One of the advantages Mister Epic Michelle Dude Megan of our revenue share Mann Phan Perfect Nicole Best video Best video Best video Best video strategy is that it’s non- 105M views 55M views 13M views 47M views exclusive. Artists can create and monetize long-form content on other platforms, while supplementing their Fashion / Comedy Sports Music short-form content Beauty monetization through Keek. * Example of Social Media Type Influencers Keek is Targeting Global Markets\ LUMIN 17 • Keek has done Public Relations and Strategic exceedingly well in Partnerships – Middle East global markets in- 25% Creating innovative public relations campaigns that increase part due to its cross brand awareness through quality media coverage, strategic Asia & platform partnerships, top tier events, VIP gifting and social media, with Oceana a focus on Middle East society. Clients include Corona, Stella development. Artois, Peroni, and Lacoste. • There are currently RECENT HIRE – JONATHAN DILLON 12% +6.9 million Android Keek VP of Business Development, China Middle installs in the Middle Specialist at working with companies in-and-around the China market. Former Head of International at East East. Baidu, responsible for worldwide M&A and strategic partnerships. Previously the VP of Corporate Development at Yahoo!, where he was responsible for • Keek is available in global M&A efforts (including the Alibaba and 3721 19% 190 countries, in 6 investments in China). Europe regions, and in 36 languages. RECENT HIRE - IAIN WILSON Keek VP of Business Development, Europe • Revenue share More than 15 years of business development in 18% multiple markets. Formerly the Director of agreements with International Partnerships at YuMe, Country Manager North “influencers and at eBay UK, and the Director of Business Development America products” at Yahoo! in the UK. Featured as the exclusive video 18 Partnerships & Business Development app of the social media driven music request show Saturday NIGHT ONLINE “AskAnything”.