2018-2019 VISIT ESTES PARK SERVICES GUIDE VISITESTESPARK.COM 970.586.0500 | 1 ADVERTISING OPPORTUNITIES ....... 2018–2019 Advertising Opportunities Welcome to the Visit Estes Park Services Guide! This helpful booklet provides concise information about how Visit Estes Park can assist you with your marketing eff orts as well as new avenues to expand your campaigns. Guests to the Estes Park area and Rocky Mountain National Park are utilizing Visit Estes Park’s advertising tools, and that interaction continues to grow year after year across all our marketing channels. We encourage you to review the opportunities presented in this guide and to contact us for assistance in developing a marketing program that will respect your budget and provide the most return on your investment. Let us help maximize your marketing exposure. You have the ability to attract additional guests and encourage them to discover how your businesses can be a part of their best vacation ever! Offi cial Visitor Visitor Lead Online Guide Center Generation Results ESTES PARK COLORADO STUNNINGSTUNNINSTUNNISTUNNSTUNSTUNNINUNNNINN NG ROCKYOCOCKYCKYY MOUNTAINMOUNTAM MOUNMO N N NATIONALNATIONATIONALTIONALONALNALAALL PARK PARPA K CHOOSEHHOOSEE YOUR YOUY OWNO WNWN ADVENTUREAADVENTUADVENTURADVENDVENTUREVENTUV U MILD-TO-WILDMILD-TO-WIMILD-TO-WILD-TO-WLD-TO-WILDLDDTO TOTO- WILDW OUTDOORUUTDOORTDOORR ACTIVACTIVITIESACTIVIACTIVITIEAC FREE OFFICIAL VISITOR GUIDE VISITESTESPARK.COM ANTICIPATED 2017 Visitors at Number of 2017 2017 WEBSITE STATS DISTRIBUTION Visitor Center: 397,411 Visitor Guide Leads: Visitor Guide Page Circulation: 185,000 Total Number of 2,895 Views: 506,346 Mailed to individuals Rack Slots: 250 Number of 2017 VisitEstesPark.com upon request: 53,000 Total Number of Group Leads: 57 users: 1,374,755 Distributed through Menu Displays: 55 Lodging Referrals: brochure racks, Colorado 521,574 welcome centers and Sessions: other Visit Estes Park 2,017,567 programs: 132,000 2 | VISITESTESPARK.COM HELPFUL INFORMATION ....... Why Take Advantage of Visit Estes Park Advertising Opportunities? 78% of site users who were potential visitors actually visited the destination after using the DMO website1 98% 4.2 ...................... OF HOSPITALITY days 64.8% of PROFESSIONALS SAID 47% ...................... THEY SEE VALUE IN American HAVING PRINTED VISITOR OF NUMBER OF DAYS A leisure INFORMATION AMERICAN GUEST STAYS AFTER travelers AVAILABLE TO GUESTS2 USING THE DMO TRAVELERS WEBSITE1 using DMO BOOKING websites to 72–89% TRAVEL research or ...................... plan travel RECALL 67.4% OF ALL TRAVELER ...................... are potential GENERATIONS AGREE TRAVEL visitors.1 THAT THEY “WILL GO 4 OF GUESTS INCREASED ANYWHERE THAT ADS THEIR LENGTHS OF ALLOWS ME TO EXPLORE STAY AFTER USING THE THE OUTDOORS AND DMO WEBSITE1 BE ACTIVE”3 Interest in visiting national parks rose by 54% more than 11% in 2017. ...................... Interest in mountain OF AMERICAN LEISURE TRAVELERS destinations and small SAID THEY HAD USED A PRINT towns is also increasing.5 RESOURCE FOR TRAVEL PLANNING.6 1 “The Impact of DMO Websites,” Destination Analysts (2017) 2 “Check-in Desk and Concierges Say Brochures Are Best for Guiding Visitors,” Visitor International (2017) 3 “American Multi-generational Travel Trends: Travel Habits and Behaviors of Generation Z, Millennials, Generation X, and Baby Boomers,” Expedia Media Solutions (2017) 4 “Destination Selection During the Traveler’s Path to Purchase: Understanding How British, American and Canadian Travel Consumers Choose Their Travel Destination,” Expedia Media Solutions (2017) 5 “The State of the American Traveler,” Destination Analysts (Winter 2017) 6 “The State of the American Traveler,” Destination Analysts (Winter 2018) 970.586.0500 | 3 VISITOR GUIDE DISTRIBUTION ....... Distribution We Reach Your Target Audience Visit Estes Park typically mails about 53,000* offi cial Estes Park Visitor Guides to households that specifi cally request them. This distribution confi rms your opportunity to immediately reach a targeted audience already considering Estes Park as a vacation destination. The combination of your display ad and custom content encourages guests to book a getaway to Estes Park and visit your business. * I want stay active to... Estes Park, base camp for Rocky Mountain National Park, offers adventures from mild to wild, so there is something for everyone to do. The Big 90K Thompson River meanders through downtown, meaning anglers can wet a line mere teps from local fl y shops. East of the village, the Lake Trail encircles Lake Estes, giving cyclists, runners, walkers, paddlers and spin casters their own playground. ...................... THE VILLAGE THE DISTRIBUTED THROUGH THE ESTES PARK VISITOR CENTER & NOCO BROCHURE DISTRIBUTION Photography, courtesy of Jarry Kent/Daniel Gambino, Visit Estes Park/James Frank Park/James Estes Visit Gambino, Kent/Daniel Jarry of courtesy Photography, Left to right: Visit Estes Park/Darcy Kiefel Photography, Visit Estes Park/Ashley Davis Tilly, Visit Estes Park/Darcy Kiefel Kiefel Park/Darcy Estes Visit Tilly, Davis Park/Ashley Estes Visit Photography, Kiefel Park/Darcy Estes Visit right: to Left I want get bragging rights I want eat treats to... In addition to telling stories about cliff camping (spending the night suspended on the face of a sheer rock) or climbing a to... Ice cream? Check. Taffy? crazy-tough frozen waterfall, you can share tales about rock climbing, whether you tackled the popular indoor wall, the Check. Fudge? Check. If outdoor training wall at Performance Park or an epic guided climb. you have a sweet tooth, downtown businesses have the homemade goods to satisfy your cravings. And, really, it’s THE ESTES PARK AERIAL TRAMWAY climbs to 8,900 feet, which is about 1378 feet okay to indulge. After all, you’re on higher than the elevation of downtown Estes Park. vacation. One bite won’t hurt. * I want share good times MOVING TO ESTES to... Throughout downtown on Elkhorn Avenue, a variety of authentic mountain village experiences PARK WITH THE ELK. await you and your loved ones. Restaurants offer a variety of ne cuisine to ethnic fare. Plan a picnic at —Taylor Rothgeb dining options from fi one of the many spots along the Riverwalk at George Hix Park, Riverside Plaza, Tregent Park or Baldwin Park. Stroll through 52K galleries to check out the work of local artists. Attend a performance, or catch the latest movie at one of two local theaters, including the historic Park Theatre, the oldest ...................... I want watch operating cinema west of the Mississippi. Learn about area to... history at the Estes Park Museum, and then step back in time by dressing in vintage-style costumes to take old-time photos. wildlife nd many relaxing, fun Anytime of year, you likely will catch From yoga to sip ’n paint, you will fi sight of a critter—chipmunks scurrying activities to enjoy together. And don’t forget about local spas along the ground, deer munching and salons: they are perfect for some indulgent “we” time. DISTRIBUTED THROUGH WELCOME beneath trees or a black bear lumbering across a meadow. But fall is when the elk show off. You usually don’t have to drive | 45 | WWW.VISITESTESPARK.COM or walk very far to fi nd one, or many, 800.443.7837 CENTERS, AAA OFFICES, HOTELS rutting around and bugling. 44 | WWW.VISITESTESPARK.COM AND OTHER VISIT ESTES PARK PROGRAMS 53K * Top 10 Response States* ...................... MAILED TO q X F N L INDIVIDUAL CO IL IA HOUSEHOLDS TX MO IN THE U.S & 6870 3999 3445 3410 2695 INTERNATIONALLY 13% 8% 7% 6% 5% ............. ............. ............. ............. ............. P c I v W KS NE FL WI MN 2547 2336 2185 2146 1956 5% 4% 4% 4% 4% 4 | VISITESTESPARK.COM 2019 VISITOR GUIDE ....... DIGITAL GUIDE 506,346 page views* Colorado Welcome Centers: Local Distribution: (not a complete list) WYOMING Estes Park Visitor Center, the mobile Julesburg Fort Collins Visit Estes Park Information Booth, 34 76 Dinosaur NEBRASKA local events, conferences, lodging Silverthorne facilities, and NoCo Brochure 70 Red Rocks 70 Burlington Fruita Distribution racks UTAH COLORADO KANSAS Regional Distribution: 25 (not a complete list) Cortez Alamosa Trinidad Boulder CVB NEW MEXICO OKLAHOMA Castle Rock Chamber of Commerce & Visitor Center AAA Offi ces: Eagle Information Center (not a complete list) Embassy Suites Loveland Boulder, CO Indianapolis, IN Fort Vasquez Visitor Center Bradenton, FL Iowa City, IA Grand Junction Visitor Center Grand Lake Chamber of Commerce Canton, MI Lincoln, NE Greeley Chamber of Commerce Chicago, IL Muskogee, OK Loveland Visitor Center Cincinnati, OH Oak Lawn, IL Sterling Visitor Center Grand Island, NE Omaha, NE Track and Trails Fargo, ND Springfi eld, MO U.S. Forest Service Boulder Houston, TX Westminster, CO Ranger District Visit Denver Downtown Information Center * As of year-end 2017 Visit Longmont 970.586.0500 | 5 2019 VISITOR GUIDE ....... 2019 Features MAGAZINE QUALITY, PLUS MORE OPPORTUNITIES FOR YOUR BUSINESS The 2019 Visitor Guide, distributed digitally and in print, will maintain the magazine quality and blend of narrative and graphic editorial presentations that were presented in 2018, plus it will include new aspirational photography. In addition to display ads, opportunities for paid editorial, and unique, interactive ads also are available. IMPROVED PRESENTATION WITH FEATURES THAT ATTRACT READERS AND INCREASE VALUE FOR ADVERTISERS: • List of recommended hiking trails • Magazine-quality perfect binding • Free ad design assistance is available Short editorial blurbs Ưƒ$ƙ"'ƯijƖƵ ƭ-Ƨ#ɴ0 Ʀ For you, it is never summer. Or Let it snow, let it snow, let it snow! You simply cannot wait! The fi rst snowfall turns you spring or fall. You love snow and into a giddy child ready to throw snowballs, make snow angels and build snowmen. Your follow the fl akes as much as you excitement is contagious, which makes you happy since you would rather play outside can. Winter means off -roading with friends than by yourself. Transform Estes Park’s snow-covered community parks into WINTER through deep drifts, ice climbing your winter playgrounds. Snow gear is available for rent, ensuring you stay warm and dry and backcountry skiing.