Twenty Years Perspective Plan of Tourism for the State of Madhya Pradesh Final Report Vol. I – Main Report Submitted to: The Market Research Division Department of Tourism Ministry of Tourism & Culture Government of India C-1, Hutments, Dalhousie Road New Delhi-110011 February, 2003 JPS ASSOCIATES CONSULTANTS NEW DELHI Twenty Years Perspective Plan of Tourism for the State of Madhya Pradesh Final Report Vol. II – Annexures Submitted to: The Market Research Division Department of Tourism Ministry of Tourism & Culture Government of India C-1, Hutments, Dalhousie Road New Delhi-110011 February, 2003 JPS ASSOCIATES CONSULTANTS NEW DELHI ABSTRACT Twenty year perspective plan for M.P. Tourism This report is based on a study commissioned by the Department of Tourism, GOI, to draw up a twenty year perspective plan for development of tourism in Madhya Pradesh. Madhya Pradesh has a rich past and a number of locations for heritage tourism, the most famous being Khajuraho and Sanchi. It also has a large forest area and nine wildlife sanctuaries. However, Panchmarhi is the only hill station. Madhya Pradesh suffers from poor connectivity, no direct links to many tourist locations and a road network which is in need of urgent improvement. The state tourism suffers from the twin problem of low awareness and low publicity as a tourist destination and poor quality of ‘tourism product’. Poor connectivity and poor infrastructure further aggravate the situation. Although MP State Tourism Development Corporation (MPSTDC) has set up hotels and facilities at all the important (fourteen) tourist locations and the state has in place a forward looking tourism policy with Eco-adventure tourism as its USP, the growth of tourism has been slow. In the last decade the tourist arrivals have grown at a slow pace of 0.65% p.a, with the domestic tourists growing at 0.55% and foreign tourists growing at 7%. In 2000-2001, total tourist arrivals stand at around 11.5 lac. The number of foreign tourists is small at around one lac. Obviously, this means low economic benefits from tourism, poor hotel occupancies, lack of interest and demoralization of the tourism related organizations. The report has outlined a strategy and has suggested a target for tourism department to double the tourist traffic to about 20 lac in the next decade and treble it to 33 lacs at the end of twenty year period. The marketing strategy concentrates on changing the image of the state to a tourist friendly state, with aggressive plans for their comfort and entertainment, appointment of a marketing and advertising agency, building strong relations with the travel and tour related trade, reorientation of the tourist information offices as marketing offices and a better use of its computerized reservation facilities. In terms of improving the tourism product, in the short term quick gains can be made by focusing the state’s limited finances on a few locations with high potential, which are already well connected and have a reasonable infrastructure in place. These places which comprise mainly of Khajuraho, Gwalior, Bhopal-Sanchi, and the Kanha-Pench wildlife parks can be improved by sprucing them up, improving the environs, and offering ‘value for money’ experience to the tourists, thus quickly improving their utilization. Other locations can be developed in the medium and long term. Domestic tourism should be stimulated by aggressive marketing in Calcutta and Gujarat. Convenience can be offered in terms of marketing package tours of high quality with all arrangements taken care of. LTC traffic of PSUs and Govt should be targeted. Places like Khajuraho and Gwalior are also well suited for marketing to corporates for their incentive tours to the trade and employees etc. Several suggestions have been made for increasing the duration of a tourists stay in M.P. by adding side excursions to the main locations such as developing Panna wildlife park and nearby water falls as side attractions to Khajuraho tourists. Or by adding Gwalior and Orchha as additional itinerary for tourist en route to Khajuraho. Better quality control, better packaging and better display of the state’s exqusite handicrafts and silks can increase spending of tourists. Exotic forests produce like ‘Safed Musali’, a Viagra like product, or oriental perfumes are other attractive items for tourists. The setting up of Bundelkhandi or Malwa restaurants for ethnic cuisine and evening entertainment can also increase tourist spend. The investment required for next twenty years is estimated at Rs 978 crores, of which 532 cr is by private sector for hotels etc. required mostly in the second decade and about 446 crores by government mainly for infrastructure, marketing and setting up of recreation and entertainment facilities. The economic benefit of tourism is very high with an incremental benefit estimated at Rs 9,500 crore over twenty years. The additional direct employment generation is estimated at 6 lac jobs. TABLE OF CONTENTS S.NO. CONTENTS PAGE NO. EXECUTIVE SUMMARY 1 - 47 PART – A : EXISTING TOURISM SCENARIO 1. INTRODUCTION 1 – 11 1.1 Tourism & its Importance 1 1.2 Need & Background of this Study 3 1.3 Objectives & Terms of Reference (TORs) 3 1.4 Consultants Approach & Methodology 9 2. TOURIST WEALTH & DESTINATIONS OF 12 – 26 MADHYA PRADESH 2.1 Landscape and its Forms 12 2.2 Climate 13 2.3 People 13 2.4 Access 13 2.5 Tourist Resource 14 2.6 Travel Circuits 18 2.7 Eco & Adventure Tourism 24 2.8 Tourist Festivals 26 3. OVERVIEW OF EXISTING TOURISM 27 - 60 SCENARIO IN THE STATE OF MADHYA PRADESH 3.1 Tourism Policies of M.P 27 3.2 Current Institutional Mechanism 38 3.3 Area Planning of Tourist Centers 41 3.4 Outlays & Five Year Plan for MP Tourism 43 3.5 Central Sector Schemes 45 3.6 Facilities of MP Tourism Development Corporation 47 3.7 MP Tourism Financial Corporation 51 3.8 Handicrafts 53 3.9 Tour Operators & Travel Agents 56 3.10 Fairs & Festivals 58 3.11 Human Resource Development in Tourism 59 S.NO. CONTENTS PAGE NO. 4. PAST TRENDS OF TOURIST ARRIVALS IN 61 - 73 MADHYA PRADESH 4.1 The Global Scenario 61 4.2 Tourist Arrivals in India 62 4.3 Trend of Tourist Arrivals in the State of Madhya 66 Pradesh 5. OPINION SURVEY 74 - 90 5.1 Views of Confederation of Indian Industries, 83 Madhya Pradesh Chapter 6. SWOT ANALYSIS 91 - 96 6.1 Strengths 91 6.2 Weaknesses 93 6.3 Opportunities 94 6.4 Threats 96 S.NO. CONTENTS PAGE NO. PART – B : 20 YEARS PERSPECTIVE PLAN 7. STRATEGY FOR DEVELOPMENT OF 97 - 105 TOURISM IN MADHYA PRADESH 7.1 The Current Status 97 7.2 Key Elements of the 20-Year Tourism Plan 98 7.3 Twenty year Objective 99 7.4 Strategy for Achieving the above Objectives 100 7.5 Action Plan 100 7.6 Selected Centres and Travel Circuits 101 7.7 Promoting Participation & Investment by Private 103 Sector 7.8 Development of Heritage Hotels 104 7.9 Development of Health Resorts by promoting yoga classes, nature care and ayurvedic system of 105 medicine 8. MARKETING STRATEGY 106 - 113 8.1 Development of Tourism Friendly Image 106 8.2 Marketing of M.P. as a Tourism State. 107 8.3 Maximize Benefit from Internet and Websites 109 8.4 Increasing Tourist Traffic to M.P. 109 8.5 Increase the Duration of stay of Foreign Tourists. 111 8.6 Increasing Tourist Spending 112 8.7 Marketing & Promotions Budget 113 9. FORECAST OF TOURIST ARRIVALS 114 - 125 9.1 Sources of Collection of Tourist Arrival Data 114 9.2 Corrections made in the Tourist Arrival Data 115 9.3 Projections 119 10. FORECAST ON REQUIREMENT OF 126 - 128 TOURIST ACCOMMODATION 11. BASIC INFRASTRUCTURE AND FACILITIES 129 - 142 FOR DEVELOPMENT 11.1 Existing Transport System 129 11.2 Water Supply 135 11.3 Sanitation 137 11.4 Waste Water Disposal 138 11.5 Power 139 11.6 Innovative Infrastructure Development 140 S.NO. CONTENTS PAGE NO. 11.7 Regulations 141 11.8 Tourism Education 142 12. SOCIO CULTURAL AND ENVIRONMENTAL 143 - 159 IMPACTS AND CONSERVATION OF TOURIST RESOURCES 12.1 Socio-Cultural Impacts of Tourism 143 12.2 Environmental Impacts of Tourism 145 12.3 Carrying Capacity 153 12.4 Community Involvement 154 12.5 Visitor Management 154 12.6 Conservation and Preservation of Tourist Resources 156 13. PLACE WISE DEVELOPMENT PLAN AND 160 - 214 INVESTMENT REQUIRED 13.1 Gwalior 160 13.2 Shivpuri 164 13.3 Orchha 168 13.4 Khajuraho 172 13.5 Maheshwar 176 13.6 Omkareshwar 180 13.7 Mandu 184 13.8 Bhedaghat 188 13.9 Kanha National Park 192 13.10 Bandhavgarh National Park 196 13.11 Sanchi 200 13.12 Bhopal 204 13.13 Panchmarhi 206 13.14 Pench National Park 210 13.15 Other Investments Required 212 13.16 Mega Projects 213 14. OVERALL INVESTMENT PLAN AND ROLE 215 - 221 OF GOVERNMENT AND PRIVATE SECTOR 14.1 Mega Projects - to be Funded by International 218 (Bilateral/Multilateral) Funding Agencies 14.2 Modalities for funding by International Agencies 218 14.3 Role of the Private Sector 219 15. PLAN IMPLEMENTATION AND 222 - 224 INSITUTIONAL MECHANISM S.NO. CONTENTS PAGE NO. 15.1 Elements of Implementation 222 15.2 Institutional Mechanism 223 15.3 Consultancy Services 224 16. ECONOMIC BENEFITS & EMPLOYMENT 225 - 231 GENERATION 16.1 Direct Benefits 225 16.2 Indirect Benefits 228 16.3 Cost Benefit Analysis 230 16.4 Employment Generation 230 17. ACTION PLAN 232 - 237 VOLUME II ANNEXURES 1 List of Places visited and People Met 2 List of Source for Collection of Secondary Data 3 Questionnaires for Opinion Survey 3.1 Questionnaire for Prominent Persons, Industry Associations at Bhopal 3.2 Questionnaire at District Level for District / Local Administration, Local Prominent People 3.3 Questionnaire for Hoteliers