.- ._s TRAPT Tour PromotionSummary Summary usic Choice the pioneer in music programming in over 26 Million digital cable households utilized numerous assets including Music Choice On-Demand our Broadband website low speed website and our National Audio Service to heighten consumer awareness and stimulate sales for the release of Someone In Control In addition we utilized these assets to increase exposure for their tour with Aphasia Blindside from September through November We were pleased to take part in such successful promotion where the album came in as the Hard Rock Album after one week and the tour sold exceptionally well Overall we felt that we were able to accomplish the goals that we set out to achieve National Audio Service II Music Choice On-Demand Ill Online Music CHOICE YourMusiYourchoke TRAPT 4k rapt Promotion Summary onal Audio Service Album Promotion One on screen ad panel pre-promotingthe release of Someone In Control was featured on the Music Choice Rock Alternative and Hit List channels between 9/6/05 and 9/13/05 Another in stores now ad panel was also featured on the Rock channel from 9/16/05 through 9/30/05 These ads were scheduled to run times per hour and whenever Trapt song was played on either channel total of 1367 on screen ads were featured during that time period Below you will find examples of each Example of On Screen Ad Panel Example of On Screen Ad Panel ZOMEONE SOMEONE IN CONTROL IN CONTROL Music CHOIcE Your Music Your Choice TRAPT Irapt Promotion Summary tional Audio Service Album Promotion neone In Control album premiere show ran on the Music Choice Rock channel from 9/6/05 9/13/05 This show was also supported with tour dates ticket purchasing information artist facts ious band related news Ad panels pre-promoting the album premiereshow also ran on the Rock C14ãflnel between 8/31/05 -9/13105 The set of tune in ads which consisted of the album premieread album promotion and tour promotion ads were shown times per hour and when any song from the band was played total of 395 tune in ads were shown between that time while show banners were predominatelyfeatured throughout the entire album premiereshow Below are examples of the on screen images and show ads looked like Content Header Artist Information On Screen Ad Panel Music CHOICE Your Your Choic Music TRAPT .- Trapt Promotion Summary ational Audio Service Tour Promotion enè on screen ad panel promoting the tour with Aphasia and Blindside was featured on the Music Choice Rock Alternative and Hit List channels between 8131105 and 12/13/05 On screen supportfor the tour also consisted of tour content header featuring tour dates ticket purchasing information artist facts and various band related news all related to the tour total of 15271 on screen tour ads were shown between those dates Tour Content On Screen Header Dates Ad Panel Music HOICE Your Your Music Choce TRAPT 4k Trapt Promotion Summary usi Choice On-Demand Album Promotion Example of MC Exclusive On Screen Ad The MC Exclusive program titled Trapt In Control was available on our Video On- Demand service throughout the months of November and December 2005 Within those two months the show generated 38653 requests One 15 second commercial spot was also created to promote this exclusive content This spot was attached to videos from bands such as Aphasia Avenged Sevenfold and 30 Seconds To Mars In total this spot was viewed 762688 times Example of Best of Video List On Screen Ad collection of Trapts best videos were grouped together as Hot Videos List from 9/4/05 through 9/18/05 This collection of videos generated 45986 orders Music CHoIcE YourMusic.YourChoice TRAPT urn Tour Promotion Summary Ic Choice On-Demand Tour Promotion second label created commercial spot aired to promote Trapt on tour with Aphasia ___E aifd Blindside This spot was attached to all of the Trapt Aphasia and Blindside videos featured Oh-Demand In addition graphic overlay was also created and placed on all of the Trapt videos containing ticket purchasing information for the tour This spot was viewed 834901 times Please find all of the request information from each of the videos below Artist Video Requests Trapt Headstrong 233062 Trapt Stand Up 227267 Trapt Echo 122351 Trapt Still Frame 76361 Trapt Stories 56503 Example of Graphic Overlay on Videos MORE INFO AT WITH SPECIAL TftAPTTOUR.COM GUESTS Music CHOICE Your MuSe Your Choê TRAPT rapt Promotion Summary sic Choice On-Demand Tour promotion rWelso supported the tour through our local ad inserter This feature is available in all homes that carry our Video On-Demand service and allows us to target show within particular market Each ad that was created featured the specific date city venue and ticket purchasing information Local ads were created for the following markets Albuquerque NM Baltimore MD Boston and Worcester MA Chicago ILCleveland OH Denver CO Detroit Ml Ft Wayne IN Los Angeles CA Myrtle Beach SC Philadelphia PA Santa Cruz CA Seattle and Spokane WA and Washington D.C Below are examples of the tour ads that were created Music CHOICE vour Music Your choec TRAPT 4k Album Tour Promotion Summary Ill Online Album Tour Promotion The MC Exclusive special Trapt In Control was also available on our Music Choice for Cable High Speed internet site currently available in million homes The 15 sec commercial spot promoting this exclusive show was also attached to numerous rock music videos and Music Choice related programming The Trapt tour with Aphasia and Blindside was also featured as daily Music Choice news segment in October ADVERTISE WITH US FOR BUSINESS FAOs MORE MUSIC CHOICE Example of MC Exclusive Broadband Banner EXclusive Interview Music CHOICE Your Music Your cbo3ce TRAPT IL urn Tour Promotion Summary Ill Online Album Tour Promotion The following banners all rotated along the bottom of our broadband Homepage promoting the albumalbum premiere show MC Exclusive and tour The album Promotion banner also hot linked directly to Trapts website Exampleof Album Promotion Broadband banner Exampleof Album Promotion Broadband banner Example of Tour Promotion Broadband banner Example of Album Premiere Show Broadband banner SOMEC_ IN tNT__t1jITRAPT AlbumPremiere for show times visit wtw.musiccholce.com/rock Music CHoIcE Your Music Your Choice TRAPT rn Tour Promotion Summary 1OnIine .etm Tour Promotion fe dt ow Favnrtnn ISo Uer 4aOak.tjJfI5esctn.Favortee 3IS A4eao ii/fravi..miskchoce.cchawnhftnauvn asp t3 jut iJlI1sesth 3l 9l6Wcad 5Ctedc -turk .Autontl frOgUs Trek ______________ The Trapt tour with Aphasia and Blindside was also supported with Muac ch.nna Os cnu gD-n web blurb on our low speed internet site www.musicchoice.com/rock TV Fnatriren What you me nra www.musicchoice.com/alternative Ceheed anal Cambria returns wrth ioodApolk fInn Burning Star/V and Music Choice -ie bdogs yea the new video for The Suffering On Demand Starting December 12th Cemcaat digital cable ard The Web blurb consisted of caetomare can watch the brand new Cnhaed CombS alden of Music Choice Oe Demand an part by the Videos button on Music ChoIce Aternatiuu alternative Music Choice on screen banner selecting And make Good /kn Star sure to pickup Apofls Burning Vofurmo out Columbia Records featuring the tour image tour dates It now on guest band info ticket purchasing Traptwill head not oetoorthis fall in eoppod of thak new a/born Someone information and link to irContao due Sept 13th Besurelo Last wooko 19 catch Treat live on their Music Choice tap ____________________________________________________________________ tour wires they come to town Visit the official site for tickets your wATrsvMe ivrna WiTIaDOT CR000t me vuoic www.trant.com for mere info neoveiinnsneipooneo nEctAr ______ mist reieo MANN2 www.trapttour.com IMNO ieieuu amA 8CM 801 01w siAn lute cvrr.sevoeysvrn EncTrxTHe fitterst No additieo no prosernatinno on satan aoneieouannescoes rash Crops ix the MC Exclusive show covnoo NOD CHA4RRiATHO OOFFEAiNG 000AL highlighting the best breaking artiuto on vroiowcouotaara the scenet Thio month arm eaaais ARC ROAO viLl ON ROUTE sea Tray Sengo and James Blunt Click here for show times oenococopoiravspAce.coM HAWTHORNE HEIGOTS vito rat rcToer oNE oneovoo JorcnaorcA eocoeoo Hear trend tracks from the netting u.owcMo-ueHis Alto soueos ccAntnor.r artists that so WEEZER OiTOATiON are mdefning the modem ERFECT AEFFEI $Uitflt Music CHOICE Your Music Your choecw TRAPT Ak urn Tour Promotion Summary market analysis shows that during the promotion window there was positive impact on sales of Someone In Control on 9113/05 The album was the Hard Rock Album after its first Week Ending Soundscan 9/18/05 61080 9/25/05 28255 10/2/05 17065 10/9105 13335 10/16/05 10809 10/23/05 9153 10/30/05 7868 11/06/05 7293 11/13/05 6084 11/20/05 5555 11/27/05 6368 12/4/05 5557 12/11/05 6669 Conclusion We look forwardfor the opportunity to work with Warner Bros Records and Trapt again on more promotions in the near future so that we can utilize all of our assets to extend the same exposure Please feel free to contact us with any questions or concerns regarding this summary Thank you TRAPT.