NOTICE OF REGULAR MEETING Park Board of Trustees of the City of Galveston Tourism Development Advisory Committee Tuesday, August 18, 2020 at 9:00 a.m. 601 Tremont Street, Galveston, Texas 77550 In accordance with the order effective March 16, 2020 issued by the Office of the Texas Governor, the Park Board of Trustees will conduct this meeting via video conference in order to maintain social distancing guidelines for the reduction in the spread of the Covid-19 virus. I. Call Meeting To Order II. Roll Call And Declaration Of A Quorum III. Conflict Of Interest Declarations IV. Requests To Address The Committee The public shall be allowed to address the Committee regarding one or more agenda or non- agenda items by completing the Public Comment Form available on the Park Board of Trustees website at the following link prior to the start of the meeting: HTTPS://WWW.GALVESTONPARKBOARD.ORG/FORMS.ASPX?FID=65 V. New Staff Introduction (Jacquelyn Helton, 10 Minutes) VI. Discuss Galveston.com Partnership Vision (Kelly De Schaun, 20 Minutes) Documents: PARTNERSHIP VISION.PDF VII. Update On Visit Widget Mobile Device App Launch (Jacquelyn Helton, 10 Minutes) Documents: UPDATE ON KIOSK APP.PDF VIII. Tourism Development 2020-2021 Budget Review (Michael Woody, 30 Minutes) Documents: AGENDA OVERVIEW 2020 2021 BUDGET.PDF DRAFT TD 2020-2021 BUDGET.PDF IX. Monthly Convention & Visitors Bureau (CVB) Reports Documents: CVB JULY MONTHLY REPORTS.PDF X. Future Agenda Items XI. Announcements XII. Next Tourism Development Advisory Committee (TDAC) Scheduled - September 15, 2020 XIII. Adjournment I certify that the above Notice of Meeting was posted in a place convenient to the public, in accordance with Chapter 551 of the Texas government Code, on or before August 14, 2020, 5:00 p.m. Approved Approved Will Wright Spencer Priest Chair, TDAC Chair, Park Board of Trustees Please Note Members of the City Council may be attending and participating in the discussion. In accordance with the provisions of the Americans with Disabilities Act (ADA), persons in need of a special accommodation to participate in this proceeding shall, within three (3) days prior to any proceeding, contact the Park Board Administration Office, 601 Tremont, Galveston Texas 77550 (409-797-5147) NOTICE OF REGULAR MEETING Park Board of Trustees of the City of Galveston Tourism Development Advisory Committee Tuesday, August 18, 2020 at 9:00 a.m. 601 Tremont Street, Galveston, Texas 77550 In accordance with the order effective March 16, 2020 issued by the Office of the Texas Governor, the Park Board of Trustees will conduct this meeting via video conference in order to maintain social distancing guidelines for the reduction in the spread of the Covid-19 virus. I. Call Meeting To Order II. Roll Call And Declaration Of A Quorum III. Conflict Of Interest Declarations IV. Requests To Address The Committee The public shall be allowed to address the Committee regarding one or more agenda or non- agenda items by completing the Public Comment Form available on the Park Board of Trustees website at the following link prior to the start of the meeting: HTTPS://WWW.GALVESTONPARKBOARD.ORG/FORMS.ASPX?FID=65 V. New Staff Introduction (Jacquelyn Helton, 10 Minutes) VI. Discuss Galveston.com Partnership Vision (Kelly De Schaun, 20 Minutes) Documents: PARTNERSHIP VISION.PDF VII. Update On Visit Widget Mobile Device App Launch (Jacquelyn Helton, 10 Minutes) Documents: UPDATE ON KIOSK APP.PDF VIII. Tourism Development 2020-2021 Budget Review (Michael Woody, 30 Minutes) Documents: AGENDA OVERVIEW 2020 2021 BUDGET.PDF DRAFT TD 2020-2021 BUDGET.PDF IX. Monthly Convention & Visitors Bureau (CVB) Reports Documents: CVB JULY MONTHLY REPORTS.PDF X. Future Agenda Items XI. Announcements XII. Next Tourism Development Advisory Committee (TDAC) Scheduled - September 15, 2020 XIII. Adjournment I certify that the above Notice of Meeting was posted in a place convenient to the public, in accordance with Chapter 551 of the Texas government Code, on or before August 14, 2020, 5:00 p.m. Approved Approved Will Wright Spencer Priest Chair, TDAC Chair, Park Board of Trustees Please Note Members of the City Council may be attending and participating in the discussion. In accordance with the provisions of the Americans with Disabilities Act (ADA), persons in need of a special accommodation to participate in this proceeding shall, within three (3) days prior to any proceeding, contact the Park Board Administration Office, 601 Tremont, Galveston Texas 77550 (409-797-5147) Agenda Item Overview _____________________________________________________________________________________ Agenda Item: Update on Galveston.com Update: On September 30, 2021, the current 11-year contract with Galveston.Com and Company will expire. As a result, the Park Board appointed a task force to evaluate the program with staff and establish plans moving forward. The decision was made to take a new direction and invest resources in developing a destination website for Galveston Island, owned and operated by the Park Board. As a result, the Park Board notified Galveston.Com and Company 16 months in advance that they will allow the current contract to sunset on its scheduled date of September 30, 2021. Agenda Item Overview _____________________________________________________________________________________ Agenda Item: Update on Visit Widget Mobile Device App Launch Update: Planning the perfect day in Galveston just got much easier! We’re excited to unveil the Galveston Guide microsite and integrated mobile apps, an interactive way to map out everything you don’t want to miss in Galveston Island. This tool provides a new way to explore what the city has to offer, including hotels, popular restaurants, activities, shopping, and more. View it all at once or search by categories like Family Fun, Entertainment, or our infamous Turtle About Town Tour. See a concert you don’t want to miss? Click “Join” and the event will be added to your plan. That Restaurant everyone keeps telling you about? Click “Add to Plan” and you won’t forget to try it. Want to invite some friends? Share your plan with them directly or via social media, email or SMS. No need to waste another sheet of paper - planning is now digital. Download the app for your iPhone or Android and take your plan with you! Links to download app: iOS: https://apps.apple.com/us/app/id1526341052 Android: https://play.google.com/store/apps/details?id=com.visitwidget.galvestontx Agenda Item Overview _____________________________________________________________________________________ Agenda Item: Review FY 2020-2021 Tourism Development Budget Review: The Budget for FY 2020/2021 is based on the value of the HOT penny as projected and approved by the Park Board of Trustees at $1,539,870. Tourism Development builds the general operating budget based on 3 pennies or $4,619,608. In addition to the operating budget there is an ask to draw from reserves to activate numerous programs and projects over the course of the year to drive demand and increase brand positioning in key feeder markets and to targeted market segments. As we begin to emerge from COVID, competition among all destinations world-wide will be strong as those who have traditionally relied on the meetings market to drive occupancy and visitation will be looking to the leisure traveler to backfill those losses while the meetings market recovers. Total proposed budget is $5,617,986, which represents a year-over-year reduction in operating expense of $1,536,267 or 25%, and a year-over-year increase in the use of reserves in the amount of $102,000 or 11%. Currently Tourism Development reserves are projected at $5.2m. The Tourism Development FY 2020/2021 Draft Budget Overview and Draft Consolidated Budget are included for your review. TOURISM DEVELOPMENT PROPOSED BUDGET FISCAL YEAR 2020/2021 DRAFT OPERATIONS REVENUES 4,619,610 TOTAL OPERATING REVENUE 4,619,610 PERSONNEL EXPENSE (1,510,252) MATERIAL / SUPPLIES / SERVICES (3,591,528) TOTAL OPERATING EXPENSE (5,101,780) NET OPERATING INCOME (482,170) OTHER REVENUE/EXPENSE INTERFUND TRANSFERS IN - NONRECURRING REVENUE SOURCE 995,958 TOTAL OTHER REVENUE 995,958 INTERFUND TRANFERS-OUT (494,000) TOTAL OTHER EXPENSE (494,000) NET INCOME AFTER TRANSFERS 19,788 CAPITAL OUTLAY LOAN PROCEEDS FOR CAPITAL EXP. - TOTAL OTHER REVENUE - CAPITAL EXPENDITURES - LANDSCAPING - EQUIPMENT (19,788) TOTAL CAPITAL EXPENDITURES (19,788) NET INCOME AFTER CAPITAL (0) FEMA FEMA - REIMBURSEMENT - FEMA- EXPENSE - NET FEMA - NET INCOME AFTER FEMA (0) BEGINNING CASH RESERVE 5,256,076 NET INCOME FISCAL YEAR 2010/2021 (995,958) ENDING CASH 4,260,118 Tourism Development DRAFT Adopted Adjusted Proposed Summary Actual Actual Actual Budget Budget 2017 2018 2019 2020 2021 Income Summary Budgeted Hotel Tax = $1,539,870 per penny TD-61-4001 Hotel/Motel Tax (3 Pennies) 5,517,212 6,208,324 6,026,597 4,000,735 4,619,610 TD-61-4007 Return of Hotel Tax (debt service) 0 0 0 0 0 TD-61-4050 Loan/Line of Credit Proceeds 0 0 0 0 0 TD-61-4305 Visitor Center Gift Shop Sales 4,376 3,490 4,092 0 0 TD-61-4463 Co-op Conv Solicitation/Mkt Trv 3,241 0 0 0 0 TD-61-4465 Citywide Rebates 0 0 0 0 0 TD-61-4510 Sponsorship-Special Projects 0 0 0 0 0 TD-61-4338 ATM Lease 0 0 0 0 0 TD-61-4585 Misc Income 503 0 2,630 0 0 TD-61-4675 Sales Tax Discounts 2 -1 2 0 0 TD-61-4680 Recovered Labor 0 0 0 0 0 TD-61-4685 Unrealized Gain/Loss -552 -1,342 4,173 0 0 TD-61-4670 City of Galveston Reimbursement 40,000 0 0 0 0 TD-61-4750 Transfer - General Fund (Capital Improvement) 00 0 0 0 TD-61-4740 Transfer - Debt Service/Capital Improvement) 00 0 0 0 TD-61-4700 Transfer-Beach Cleaning (R.A.