special The Credit Suisse Magazine Since 1895 Special Edition December 2 011 Roger Federer Sports Legend, Role Model, Philanthropist Exclusive Interview Roger on the 2 011 season, his foundation and life after tennis / Malawi Field trip to a Roger Federer Foundation project; Author Kambalu and a personal account on his country; Credit Suisse employees in Malawi as part of our volunteer program / Brand Ambassador An exclusive look behind the scenes of the Relax campaign shot by director Jordan Scott in Dubai 18 9 5 117 Years of Credit Suisse bulletin formel 1 Das Magazin der Credit Suisse Im Jubiläumsjahr 2006 Die Credit Suisse feiert Rückblick Was die Welt im Gründungsjahr 1856 bewegt Service Das globale Netzwerk der Credit Suisse Highlight Christo und Jeanne-Claude in Zürich Seit 1895 das Magazin der Credit Suisse Nummer 1 Seit 1895 das Magazin der Credit Suisse Nummer 2 Seit 1895 das Magazin der Credit Suisse Nummer 3 Das älteste Bankmagazin der Welt Nummer 4 Schweizer Ausgabe/Deutsch April/ Mai 2 011 Schweizer Ausgabe/Deutsch Juni/Juli 2 011 Schweizer Ausgabe/Deutsch August/September 2 011 Ausgabe Schweiz / Deutsch Oktober/November 2 011 Herkunft Westen Jugend 2011 Holz Alles eine Frage des Zeithorizonts als Lebensphilosophie über ihre Hoffnungen und Ängste unsichtbar Wirkung entfaltend Branchenhandbuch Kurzarbeit bewährt sich in der Krise / Nouriel Roubini Der US-Starökonom im exklusiven Leader-Interview Immobilienstudie 2 011 Tiefe Zinsen treiben die Preise weiter in die Höhe / Asian Investment Conference Hochkarätiges Studie Wo lebt es sich am günstigsten? / Interview Mohamed El-Baradei / St. Gallen Symposium Global Perspectives Barometer Dendrochronologie Wenn Holz von den Pfahlbauern erzählt / Gold Die sichere Wertanlage / Leonardo da Vinci Sensation in der National Dossier Immobilienanlagen Nachhaltiges Bauen ist auch in der Schweiz das Gebot der Stunde Expertentreffen in Hongkong / Jimmy Wales Wikipedia-Gründer über seinen grossen Traum / Dossier Corporate Volunteering Gallery in London / Bischof des Regenwalds Alternativnobelpreisträger Erwin Kräutler / Dossier Jahr der Wälder 2 011 Order your personal copy of Credit Suisse bulletin credit-suisse.com/bulletin Foreword 3 Roger Federer and Credit Suisse Roger Federer has been an ambassador for Credit Suisse since 2009. We are extremely proud of this partnership. After all, there can hardly be another personality who embodies the values of our company better than this global sportsman with Swiss roots. The bank also fully subscribes to Federer’s self-imposed commitment to achieving top performance at all times and in all circumstances. His sporting successes have already made him a sporting legend at just 30 years old. But no less impressive is Federer’s very fair and respectful manner toward his opponents on and off the court. However, it is not just his achievements as a sportsman that have shaped Roger Federer’s positive image all around the world. Much valuable work is done by his foundation, which he set up in 2003 in order to support education projects, particu- larly in Africa. This brings us to something else we have in common – social responsibility. Credit Suisse, too, is convinced that long-term commercial success is directly dependent on a stable and healthy social environment. That’s why we have dedicated ourselves – together with our staff and partner organizations – to working on behalf of society and social issues for several years. For the same reason, we agreed to make an annual contribution of 1 million dollars to our sponsorship partnership with the Roger Federer Foundation (RFF) over a period of 10 years. This contribution is primarily channeled into a new RFF initiative in the area of early childhood education in Malawi, from which more than 50,000 children will benefit. But the Malawi project is just one of many school projects that Credit Suisse supports as part of its Global Education Initiative, which was launched in 2008. With the help of proven international partner organizations, this gives thousands of disadvantaged children and young people of school age the chance to attend a place of education, while at the same time helping to improve the quality of education on offer. You can find out how Credit Suisse meets its responsibility towards society in other ways too, by reading our annual Corporate Responsibility Report, or simply by visiting our website. Cover Roger Federer during a photo shoot As a sportsman, personality and human being, Roger Federer is the ideal ambas- with star photographer sador to represent the values of Credit Suisse and to support us as a partner in our Mario Testino. Page 24 ambition to become the most highly regarded bank in the world. Brady Dougan, CEO of Credit Suisse neutral Gold Winner Gold Winner Drucksache No. 01-11-923075 Ð www.myclimate.org © myclimate Ð The Climate Protection Partnership Gold Winner Published by: Credit Suisse AG, P.O. Box 2, CH-8070 Zurich, Tel. +41 44 334-5258 Editorial team: Marco Falbo, Daniel Huber (project lead), Iris Kuhn-Spogat, Jürg Schiess Design & Concept Arnold. Inhalt und Form Cover image photo: Team Testino / Credit SuisseCover/ imageTestino photo:Team | AlbertoPhoto: Credit Venzago/ Suisse www.arnold.inhaltundform.com, Text Control AG (proofreading) Print: Swissprinters AG / Print run: 500 4 Roger Federer bulletin special RogerRoger FedererFederer CreditCredit Suisse Suisse Roger Federer 5 Roger Federer “Nothing Beats Winning” Two days after his first-ever victory at Paris Bercy, bulletin caught up with a satisfied Roger Federer on November 15, 2 011, in Zurich for an informal chat about his children, his foundation, the mystery of motivation, the Olympic Games in London and what life might bring after tennis. Congratulations on your victory in Paris! Though you apparently managed to catch a cold from your children. Any improvement there? Yes. On Sunday and Monday I had a rather sore throat and congestion. But I’m OK now. What do you take when you come down with something like that? I only reach to the medicine cabinet in extreme situations. If things get really bad, I might take a flu remedy and occasionally something for the nose. But generally speaking, I’m extremely cautious about taking medication. You have to be so careful given the long list of banned substances. But that doesn’t leave you with much time to get completely fit for theATP Finals in London. That’s true. Having played the final in France on Sunday, it was only yesterday and today that I’ve been able to relax a bit, and tomorrow I’m off to London, where I have a few more commercial commitments as well as training sessions. But actually I have no great concerns about not being fit in time for the tournament. Apart from anything else, my body is still benefiting from the six-week break I took before the tournament in Basel. And the twins are now better, too? They had rather bad ear infections and one of them even had to be prescribed antibiotics. But they’ve now bounced back. Your family spends almost the whole year living out of a suitcase. Are you always prepared for these things and armed with the standard medications and household remedies? Mirka is amazingly well-organized in that respect. We carry all the important meds from Switzerland around with us for the Photo: Christian Schnur Christian Photo: children, for ourselves and indeed the entire team. > 6 Roger Federer You’ve booked into a Zurich hotel for three nights between It’s true that moving constantly between different hotel rooms is the tournament in Paris and the one in London. But haven’t you not as easy when you have small children. So we do end up travel- got your own apartment just a few kilometers away from here? ing around the world with a great deal of personal stuff. We like to It’s just not worth our while returning home for such a brief period. create a bit of a feeling of home even when we’re far away. Of It’s much more relaxing to be in a hotel with all the services they course, we also have to be a bit more aware now – perhaps there’s provide. We did the same last year and it was the right thing to do. a nice vase that we need to watch out for, or something potentially And for your home tournament in Basel, were you with dangerous sticking out that the girls could hurt themselves on. your parents? But that’s just part of life. The first year was certainly very difficult. No, we were in a hotel there, too. Somehow it works better for me Now they’re a little bigger, which makes things easier. We can to be in a hotel during a tournament. When I stay at home, it feels increasingly do more things together, which is terrific fun. But a bit too much like I’m on vacation. And I lose that edge of positive basically we’re already trying to spend a bit more time in Switzer- tension. And then I start doing this and that – things that I wouldn’t land so that they can get a feel for the seasons. And of course, otherwise do. By contrast, it’s much easier to focus on tennis this is where a lot of our friends and relatives live, particularly the when I’m in a hotel, and I play better. Even in Dubai I book into a grandparents. hotel during the tournament, although it’s virtually next door. But the feeling of a typical Sunday afternoon with Mom Is there anywhere that you can really call home? and Dad must be something of an unknown to them. Where do you feel home truly lies? It’s pretty rare.