INTERNAT I ONAL CONFEREN C E ON BROAD C AST TRA I N I NG 1 INTERNATIONAL CONFERENCE ON BROADCAST TRAINING Building Competencies in an Evolving Media Environment 25-26 February 2013, Kuala Lumpur, Malaysia Organised By: Copyright 2013 by Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) All rights reserved. No part of this publication may be reproduced, stored in, or introduced into a retrieval system or transmitted in any form or by any means (electronic, photocopying, recording or otherwise) without prior permission from the copyright owner of this publication. Published in 2013 by Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) Bangunan Baru IPPTAR P.O. Box 1199, Jalan Pantai Baru, Angkasapuri 59700 Kuala Lumpur, Malaysia Disclaimer The speakers are responsible for the presentation of the content contained in this publication and for the opinions expressed therein, which are not necessarily those of IPPTAR and do not commit the organisation. Title: INTERNATIONAL CONFERENCE ON BROADCAST TRAINING ISBN No. 978-967-11613-2-6 Layout, design and printing by Gillin Printers Sdn. Bhd. CONTENTS Foreword 2 Preface 3 ICBT Inauguration Speech 4 - 5 by Minister of Information, Communications and Culture, Malaysia Session 1: Cutting Edge Training Tools and 6 - 25 Methodologies Session 2: Creative Content for Programming 26 - 38 Session 3: The Challenges of HDTV 39 - 54 Session 4: Attracting and Retaining Talents 55 - 73 Session 5: Migration to digital: Addressing 74 - 104 human resource needs Session 6: Training institutions of the future 105 - 129 FOREWORD It is my pleasure on behalf of the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR), Ministry of Information, Communications and Culture, Malaysia to present this compilation of the results of the 1st International Conference on Broadcast Training held in Kuala Lumpur on 25-26 February 2013. I would like to thank our partner, the Asia-Pacific Institute for Broadcasting Development (AIBD) for helping us to organise this unique conference by bringing in speakers and participants from the Asia-Pacific, Europe, the Arab States and Africa. I will also like to express our gratitude to the Secretary General of the Ministry of Information, Communications and Culture Malaysia, YBhg. Dato’ Seri Kamaruddin Siaraf for his continuing support towards IPPTAR and in making this conference a reality. For the first time a conference of this type was held by IPPTAR and AIBD on issues related to training development within broadcast training organisations. The theme, “Building Competencies in an Evolving Media Environment”, addressed themes pertaining to the evolving media landscape, which creates tremendous opportunities and challenges for broadcast training organisations. The conference turned out to be an overwhelming success. Industry experts from across the world presented their thought-provoking opinions on pertinent topics, generating lively and productive debate among those present. We now wish to share the key insights gleamed from the conference in this compilation of the impressive presentations of the conference speakers. Our hope is that the ICBT can lay the foundation for further progress and development within the broadcast training industry. DATO’ ADILAH SHEK OMAR Director Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) 2 INTERNAT I ONAL CONFEREN C E ON BROAD C AST TRA I N I NG PREFACE With broadcast training being the core of AIBD’s engagement in Asia Pacific, the 1st IPPTAR / KPKK / AIBD International Conference on Broadcast Training on 25-26 February 2013 represented a major step in addressing the future needs of training institutions in the broadcast industry. More than 60 delegates and speakers from more than 20 countries and regions converged in Kuala Lumpur to participate in the first conference of this kind held in the region. On the most pivotal topics facing the industry, the critical analysis, knowledge sharing and meaningful interaction during the conference went a long way towards forming a shared vision of the path forward for broadcast training practitioners. Broadcasters face considerable challenges to consider and adopt new perspectives and appropriate and effective ways in dealing with systems, technology and process involved in the digital world. This only means that conferences such as the ICBT will remain only more relevant in the future. AIBD will continue to tap conferences like this to assist broadcasters deliver more value to their customers through effective capacity- building, delivering on our mandate. This compilation of the excellent presentations given during the two days serves as a useful reference for future efforts in the field of broadcast training. AIBD will like to again thank those speakers and participants whose involvement made the conference a worthwhile endeavour. YANG BINYUAN Director Asia-Pacific Institute for Broadcasting Development (AIBD) INTERNAT I ONAL CONFEREN C E ON BROAD C AST TRA I N I NG 3 ICBT INAUGURATION SPEECH Delivered on 25 February 2013 in Kuala Lumpur, Malaysia It is a great honour for me to be invited here to give the opening speech for the 1st International Conference on Broadcast Training aptly themed “Building Competencies in an Evolving Media Environment”. I would like to welcome all the guests, speakers and participants, both local and international, who have come from all corners of the world to take part in this prestigious international conference held for the first time in Malaysia. It is jointly organised by Tun Abdul Razak Broadcast & Information Institute or IPPTAR and the Asia-Pacific Institute for Broadcasting Development or AIBD. IPPTAR is a government training institute offering professional courses in broadcasting. Located at the Angkasapuri Complex in Kuala Lumpur the Institute is under the jurisdiction of the Ministry of Information, Communications and Culture. It conducts more than a hundred courses annually, including many international level courses with participants from all around the world. Experts from overseas as well as IPPTAR’s own staff have imparted their knowledge and expertise to these participants. AIBD is housed within the IPPTAR complex. It is an international organisation that has conducted joint courses with IPPTAR and has published many handbooks on broadcasting. IPPTAR and the AIBD have planned to hold joint activities for programming and engineering at an international level in the future. For the moment, IPPTAR is embarking on a joint effort with AIBD to bring together the broadcast practitioners, broadcast training institutes and academicians on a single platform in order to exchange ideas and expertise. This conference is timely given that the broadcast industry is evolving and training plays a great role in imparting new knowledge and skills. This conference subscribes to the aims, objectives and ideals of the Malaysian Government. The field of broadcasting is undoubtedly progressive and dynamic, working in tandem with technology development. The advent of new media with practical and ideological changes of traditional media has impacted social change and subsequently transformed the world’s broadcasting landscape. Therefore, there is a need to understand and evaluate the role of training that is evolving in line with technological development. 4 INTERNAT I ONAL CONFEREN C E ON BROAD C AST TRA I N I NG The plan of migrating from analog to digital was mooted ten years ago to bring the benefits of digital broadcasting to Malaysia. Trial for digital terrestrial transmission was initiated in the Klang Valley. There is a digital road map drawn up to implement digital transmission throughout Malaysia. Trial digital transmission is still on going leading into its second phase. Technological development in the form of Digital High Definition TV or HDTV can deliver sharp pictures and surround sound. The impact of HDTV should not be underestimated as it offers better entertainment value and effective delivery of messages to the people. An HDTV news programme can show clear images of events unfolding in the country. The clear portrayal of events will help convince the viewers and help eliminate confusion in the minds of the public. Audiences are now more proactive in seeking information and they have the power to voice out their desire. They have the capability to create space for social and cultural change. With this landscape, the transformation in training methods becomes inevitable and real. The advent of new communication technology has brought about a profound transformation in the way people communicate and share knowledge and information. New technologies such as interactive TV and IPTV offer vast opportunities for public participation and engagement. Media use is expanded further and the time has come to examine the root and route of the media, communication and culture. The best place to start looking is the paradox of transformation. Against this background of rapidly global communication and transformation, it is my sincere wish that this conference will provide a single platform for both broadcast training professionals and academics to exchange knowledge and share experiences on the progress and paradox of the transformation in broadcast training. I also hope that it brings about awareness as well as positive changes and development with a spirit of common goals although with different approaches. The two-day conference is expected to enlighten all of us on the current issues on media and communication. Certainly,