, Nevada's Only Statewide Business Magazine Any business, no matter how large or small, has We offer loans for: times when it needs rmancing for capital improve­ ments, real estate acquisitions, new equipment, or • Owner Occupied Real Estate a variety of other needs. with up to 25-year terms Bank of America, the #1 Preferred Lender in the state, specializes in long-term business rmancing. No prepayment penalties Bank of America is able to process your loan requests No calls to meet quickly and efficiently. We tailor loan terms to your • Machinery and Equipment* business needs and cash flow. Save 50% on appraisal fee. For a limited time, • Tenant Improvements* we are offering 50% off the appraisal fee, up to $1,500. • Business Acquisitions* PLUS we'll waive the processing fee up to $750. There's never been a better time to apply. Stop by any Bank of America branch today or call SBA Lending Services in Las Vegas at (702) 654-6871 or BANKING ON AMERICA® in Reno at (702) 688-8509. m Bank of America 'Fully amortized. Terms up to 10 years at competitive rates. Offer expires September 30, 1994. ©1 994 Bank of America Nevada. Member FDIC. ~ ~BUSINESS J~romthe ~tor by Connie Brennan ONE of the problems with healthcare form. Maybe I've yet to meet the right ~OURNAL reform is just when you think you have a people, or perhaps, the issues are under­ marginal understanding of what's going going such rapid change, there are no on ... the plan changes. real experts on the subject. With a number of competing political Although we have not ignored health­ proposals currently under consideration care reform in this issue of Nevada Busi­ in Washington (at press time there are ness Journal, we chose to focus more on nine "packages" of legislation circulat­ the progress of companies involved in ing on the Hill), it is almost impossible the delivery of healthcare in our state. to stay abreast of the latest issues con­ While the movers and shakers in cerning healthcare reform. Nevada's healthcare industry are braced It appears that, with elections coming for change, they continue to move for­ PUB USHER up in November, Congress is under pres­ ward with ambitious plans for the future. Lyle E. Brennan sure to pass something now. And we all And, even though, the business of pro­ share the concern that, instead of passing viding healthcare has never been more ASSOCIATE PUBLISHER- EDITOR uncertain, those leading Nevada's larg­ Connie Brennan healthcare reform legislation based on a bipartisan understanding of the problems, est healthcare companies continue to dis­ ASSOCIATE PUBLISHER - SALES play a confidence in their ability to adapt Earl Johnson Congress will act without complete knowledge on the real issues facing our to whatever changes come their way. ASSOCIATE PUBLISHER - NORTIIERN NEVADA There is clearly a revolution of health­ Eklof & Associates current healthcare delivery system. Even though we're all talking about it, care delivery going on in our state. But it ASSOCIATE EDITOR- ART DIRECTOR I've yet to meet anyone who considers seems to be "in spite of' and not "be­ Barbara L. Moore themselves an expert on healthcare re- cause of' th~e nation's healthcare reform. SENIOR ACCOUNT EXECUTIVE Chuck Dandy CIRCUlATION/DISTRIBUTION Margaret Cooper CONTRIBUTING EDITORS Building an Integrated Continuum Jerry Ash I Kathleen Foley I David Hofstede of Care for 47 Years. George Knapp I G.W. Kring Kelly LeGrow I David Moskowitz Kelly Sullivan I R. Keith Schwer t. Rose Dominican Hospital is NORTHERN NEVADA SALES REPRESENTATIVE Eklof & Associates Spositioned on the forefront of 589 California Ave • Reno, NV 89509 medical technology. Our state-of­ (702) 323-8013 the-art facility equips physicians The Nevada Business Journal is listed in Standard with the latest medical and Rates & Data, #20A-Business-Metro, State & Regional. Advertisers should contact Chuck Dandy at (702) diagnostic resources available. 735-7003 in southern Nevada, or Eklof & Associates at (702) 323-8013 in northern Nevada, or write to: The Nevada Business Journal, 2127 Paradise Rd. , Las Vegas, NV 89104. Demographic information available l hospitals offer services, but upon request. Month-to-month circulation may vary. A St. Rose Dominican The Nevada Business Journal corporate offices are located at 2127 Paradise Rd ., Las Vegas, Nevada 89104. enhances those services by NBJ is published bi-monthly, bulk postage paid. Sub­ scription rate is $27.00 per year. Newsstand price is providing an atmosphere of $5.00 and special order single copy price $7.00. All contents 1994 copyright, and reproduction of compassion and caring which material appearing in NBJ is prohibited unless so au­ remains unsurpassed by any thorized by the publisher of NBJ. CHANGE OF ADDRESS: Please send previous ad­ health care organization in dress or mailing label & new address. Allow six weeks. EDITORIAL SUBMISSIONS: Address all submis­ Southern Nevada. For more sions to the attention of Connie Brennan. Unsolicited manuscripts must be accompanied by a self-addressed information, please call stamped envelope. NBJ assumes no responsibility for 564-4507. unsolicited materials. DISCLAIMER: Editorial views expressed In this magazine are not necessarily those of the publisher. -Q-st. Rose Dominican Hospital T 102 E. Lake Mead Drive • Henderson, NV 890 15 ' "I'd feel a little pain now and then, but I didn't think it was anything serious. Maybe ~ecause I didn't want to ... "But I finally went to see my doctor anyway. And it was a good thing I did, because it was serious. It was my heart. "I needed a cardiovascular specialist and surgery. That meant the hospital. "I was worried, sure. But only about me. Not about what it took to get me well. All along I knew I was being cared for-and cared about -by lots of people, start to finish. Lots of people I never even met. "And I got well. Thanks, HPN. It may not have been easy, but you sure made it simple." ~ HEALTH PLAN OF NEVADA, INC. SM A member of Sierra Health Services, Inc. Please refer to the Certificate of Coverage for limitation and exclusions. S29 july/August 1994 IC 0 NTENT S Volume 9 -No. 4 Features D HEALTHCARE As costs spiral, managed care organizations,featuring efficient networks of providers and hospital facilities, emerge as the industry vanguard. m Good Health - Lifestyle is the key An informal survey of local health clubs and natural food stores produced a variety of recommendations on keeping healthy and fit. IC FHP Health Care offers care at home In today' s evolving healthcare environment, FHP Health Care sees a resurgence of treatment within the home. m Nevada MCOs and PPOs - Where is the money going? Make sure the PPO and utilization management company your healthcare plan uses is On the Cover: Sunrise Hospital working in your company's , and your employee's, best interests. Medical Center and Sunrise Children's IEI:J UMC: Providing state-of-the-art care to southern Nevadans Hospital is the Keeping pace with technology and the rapid growth of the community are the goals largest hospital of University Medical Center. complex in the state. Page 24. EEJ NNMC: Meeting the needs of Sparks and the Truckee Meadows With a name change and numerous new programs on line, Northern Nevada Medical Center is poised to provide cutting edge medical care to area residents. m Sunrise Hospital: Putting reform into action After implementing reforms and improvements at his own facility, Sunrise Hospital President/CEO Allan Stipe takes aim at the White House plan. Eil CAMPAIGN '94 Election year 1994 is unlike any in recent memory. Here's a "snapshot" of the significant statewide races taking place this year. Departments EI] Executive Profile EIJ Healthcare Briefs Dr. R.D. Prabhu devotes time to Increasing efficiency the key to reform at medicine and Asian American causes. Health Care, Inc. • Horizon Compcare awarded SIIS contract • Sierra Health m Speaking for Nevada Services declares second quarter profit. Jerry Ash reveals the truth about hospital costs. m Hospital Happenings Valley Hospital wins award • St. Rose m TaxTips Dominican announces board members • National healthcare .. at what price? Jerry Ash, president and Rehabilitation Hospital marks anniversary • CEO of the Nevada Lake Mead Hospital continues growth. Hospital Association, EEJ Business Indicators & Analysis discusses hospital costs. With the Fed pushing up interest rates, ED George Knapp Page 29. attention is focused on inflation. Adventures in Business Travel We have BIG plans for small businesses too. Who says companies have to employ hundreds of people to offer comprehensive, affordable healthcare? Sure, we provide coverage to big companies, but at Sierra Health & Life Insurance Company, we also specialize in designing plans for smaller companies. Our comprehensive, wide range of plans are backed by Sierra Health Services, a leader in healthcare products that's been around for years .. .and will be ... for years to come. For more information call your broker or a Sierra Health & Life representative. • Southern evada 702-871-0999 • orthern evada 1-800-477-4542 • Arizona 1-800-456-1199 • Colorado 1-800-873-0004 • ew Mexico 1-800-873-0004 • California 1-800-545-6441 • Utah801-263-2323 A member of Sierra Health Services, Inc. Please refer to the Certificate of Coverage for limitations and exclusions. PD0538 Growth. The word FacilitY expansions is joined at Nevada's hip: ubiquitous Population growth. Business growth. Examples of growth within Job growth. Nevada's healthcare community Housing growth. are plentiful. Consider: School growth. • Lake Mead Hospital in Growth in gaming revenue. North Las Vegas: renovated its Growth in tax revenue. facilities and opened a $7.2 mil­ Growth ... growth ... growth.