www.uniconsult-hamburg.de World Bank Project: BEZA S-21: Pre-feasibility Studies for Six (6) Economic Zones Lot 3: Pre-Feasibility Study for Economic Zone Locations Narayanganj & Jaliardip Final Report for Economic Zone Locations Narayanganj & Jaliardip - Jaliardip Economic Zone - Pre-Feasibility Study for Economic Zone Locations Narayanganj & Jaliardip Final Report on Jaliardip Economic Zone on behalf of Support to Capacity Building of Bangladesh Economic Zones Authority Project Md . Harunur Rashid, Project Director BDBL Bhaban (Level-15) 12 Karwan Bazar Dhaka-1215 Bangladesh 19 November 2016 This Report has been prepared by: UNICONSULT Universal Transport Consulting GmbH HPC Hamburg Port Consulting GmbH Burchardkai 1 Container Terminal Altenwerder Am Ballinkai 1 21129 Hamburg 21129 Hamburg Germany Germany Phone: +49-40-74008-106 Fax: +49-40-32 27 64 e-mail: [email protected] Web: http://www.uniconsult-hamburg.de UNICONSULT | HPC 2016-11-19 II Pre-Feasibility Study for Economic Zone Locations Narayanganj & Jaliardip Final Report on Jaliardip Economic Zone Index Page 1 SUMMARY ............................................................................................................... 1 1.1 COMPONENT 1: Competitiveness Analysis, Transport Assessment, Industry/ Market Assessment and Demand Forecast .................................................................................... 1 1.1.1 Activity 1: Stakeholder meetings and a review of existing studies/information ............ 1 1.1.2 Activity 2: Competitiveness analysis ............................................................................... 1 1.1.3 Activity 3: Transport assessment .................................................................................... 2 1.1.4 Activity 4: Industry/market assessment ......................................................................... 2 1.1.5 Activity 5: Demand forecasts .......................................................................................... 3 1.1.6 Activity 6: Market strategy ............................................................................................. 3 1.1.7 Strengths-weaknesses-opportunities-threats analysis ................................................... 4 1.2 Component 2: Master Planning, Infrastructure Requirements and Environmental and Social Footprint............................................................................ 4 1.2.1 Activity 1: Site assessment .............................................................................................. 4 1.2.2 Activity 2: Best Practice Master Plan .............................................................................. 5 1.2.3 Activity 3: On and Off Site Infrastructure Requirements and Associated Costs ............. 5 1.2.4 Activity 4: Environmental and social footprinting .......................................................... 6 1.3 Component 3: Institutional Framework ............................................................................. 6 1.3.1 Activity 1: Assessment regulatory................................................................................... 6 1.3.2 Activity 2: Identify institutional framework .................................................................... 7 1.3.3 Activity 3: Draft management plan ................................................................................. 7 1.4 Component 4: Economic and Financial Modeling ............................................................... 7 1.4.1 Activity 1: Financial model .............................................................................................. 7 1.4.2 Activity 2: Economic model ............................................................................................ 7 1.5 Conclusions and Recommendations .................................................................................. 8 1.5.1 Opportunities and challenges for Jaliardip Economic Zone ........................................... 8 1.5.2 General Recommendations ............................................................................................ 8 1.5.3 Specific Recommendations ............................................................................................. 9 III Pre-Feasibility Study for Economic Zone Locations Narayanganj & Jaliardip Final Report on Jaliardip Economic Zone Page 2 DEVELOPMENT OF JALIARDIP ECONOMIC ZONE ..................................................... 10 2.1 Component 1: Competitive Advantage and Industry Assessment ..................................... 10 2.1.1 Activity 1: Stakeholder Meetings and a Review of Existing Studies/Information ........ 10 2.1.1.1 Review of documents ..................................................................................... 10 2.1.1.2 Stakeholder meetings .................................................................................... 10 2.1.2 Activity 2: Competitiveness Analysis ............................................................................ 12 2.1.2.1 Rationale ........................................................................................................ 12 2.1.2.2 Benchmarks .................................................................................................... 13 2.1.2.3 Security situation ........................................................................................... 22 2.1.2.4 Comparison of Jaliardip EZ with benchmark locations .................................. 23 2.1.3 Activity 3: Transport Assessment ................................................................................. 26 2.1.3.1 Introduction ................................................................................................... 26 2.1.3.2 Current situation ............................................................................................ 26 2.1.3.3 General parameters ....................................................................................... 27 2.1.3.4 Road transport ............................................................................................... 27 2.1.3.5 Rail transport .................................................................................................. 30 2.1.3.6 Air transport ................................................................................................... 32 2.1.3.7 Water transport ............................................................................................. 33 2.1.3.8 Transportation demand ................................................................................. 35 2.1.3.9 Tourism-related demand ............................................................................... 35 2.1.3.10 Local demand ................................................................................................. 36 2.1.3.11 Opportunities for a multi-modal platform ..................................................... 37 2.1.4 Activity 4: Industry/Market Assessment....................................................................... 39 2.1.4.1 Existing and planned tourism facilities........................................................... 39 2.1.4.2 Possible tourism purposes and modalities .................................................... 40 2.1.4.3 Relevant trends of tourism industry .............................................................. 43 2.1.4.4 Methodology of market assessment.............................................................. 43 2.1.5 Activity 5: Demand Forecasts ....................................................................................... 44 2.1.5.1 Tourism potential ........................................................................................... 44 2.1.5.2 Development trends of regional tourism ....................................................... 45 2.1.5.3 Deductive forecast of tourism at Jaliardip Island ........................................... 47 2.1.6 Activity 6: Market Strategy ........................................................................................... 50 2.1.6.1 Overall strategy .............................................................................................. 50 2.1.6.2 Indicative market strategy: Go-to-Market Strategy ....................................... 53 2.1.6.3 Timing, implementation framework and responsibilities .............................. 57 2.1.6.4 Target markets, countries and investor profiles ............................................ 58 2.1.6.5 Promotional tools and materials required ..................................................... 58 2.1.7 Strengths-Weaknesses-Opportunities-Threats Analysis .............................................. 58 2.1.7.1 Strengths ........................................................................................................ 59 2.1.7.2 Weaknesses .................................................................................................... 61 2.1.7.3 Opportunities ................................................................................................. 62 2.1.7.4 Threats ........................................................................................................... 64 IV Pre-Feasibility Study for Economic Zone Locations Narayanganj & Jaliardip Final Report on Jaliardip Economic Zone Page 2.2 Component 2: Master Planning, Infrastructure Requirements and Environmental and Social Footprint ........................................................................................................................ 64 2.2.1 Activity 1: Site Assessment