Markets & Trends Photo: Arava Power Company/Ruti Rubenstein Company/Ruti Power Arava Photo: PV systems in Israel are mostly small-scale installations. Arava Power Company is taking on Israel’s larger solar PV projects. Pictured here: the inauguration of Ketura Sun, located at Kibbutz Ketura in the Arava Valley. Solar kibbutzim Israel: At this year’s CleanTech summit and exhibition, organized by Mashov Group in Tel Aviv, Israel’s PV industry looked forward to when PV electricity production will become competitive without subsidy. When the Israeli government introduced velopers, suppliers and other PV industry nantly used for farming, or for defense, so a feed-in tari! (FIT) in the summer of players that were present at CleanTech in unlike Europe and the U.S., multi-mega- "##$ to incentivize the small and mid- Tel Aviv in July are singularly determined watt solar )elds that blanket hundreds of sized/commercial PV market, predict- to create successful solar businesses in Is- acres of land are not feasible in Israel. ably it started a solar rush as installers, rael, with or without government subsidy. In order for Israel to meet its mid-term suppliers and other players descended to In a country where more than "# di!er- goal of )ve percent renewable energy con- carve out a slice of the market. As a re- ent public o,ces are involved in regulat- sumption by "#'+, the REAI published a sult of the FIT, grid-connected PV in- ing and permitting solar energy, licenses report to coincide with CleanTech, stat- stallations grew from "% kWp in "##& to for projects remain very oversubscribed, ing -## MW more solar capacity needs to '$(,### kWp in "#'' and Israel quickly says Lior Handelsman, founder of Is- be installed. .e report was sent to gov- emerged as one of the )rst sun-belt mar- rael-headquartered inverter supplier So- ernment ministries and authorities, ask- kets in the region. But in managing to larEdge Technologies. According to the ing for new energy regulations and legis- avoid the boom-and-bust travails of Renewable Energy Association of Israel lation to help reach the target. PV markets such as Spain and Italy – (REAI), out of -&& MW of solar PV-ap- through introducing measures to ratio- proved quotas and tenders, only ""% MW Grid parity is near nalize growth – the opposite e!ect has has been installed and connected to the Suntech Power is the largest supplier of le* an industry frustrated by excessive grid. Most of this comprises small-scale PV panels to Israel, through partnerships red tape, from quotas, market capping commercial installations, followed by with local companies like RCS Solar. and licenses. “Israel has been a very up- small-scale residential. Strategically Israel is important for Sun- and-down PV market,” concedes Rami .e quota for larger commercial and tech both as an end-user market for its Feller, President of RCS Solar, a leading utility-scale is largely unmet. Backed by panels and also as a rich vein of PV-re- global distributor with a +# percent share funds from its investor and partner Sie- lated R&D to be tapped. During Clean- of the domestic market. mens, Arava Power Company is taking Tech "#'", Suntech’s CTO Stuart Wen- on Israel’s larger capacity solar PV proj- ham, accompanied by REAI and the Pent up demand ects. Recently the company raised )- Israel Export and International Cooper- Nevertheless, while they may have been nance for eight solar plants, totaling over ation Institute, met with government of- fewer in numbers compared with previ- %# MW, in the Negev Desert in southern )cials and business executives from solar ous years, the distributors, installers, de- Israel. Beyond Negev, land is predomi- technology companies. 56 08 / 2012 | www.pv-magazine.com Markets & Trends With the Israeli Public Utility Author- with Migvan Technologies & Engineer- ity (PUA), which sets quotas for solar ing, a local representative and distributor PV, and the Israeli Electric Corporation, of semiconductor and electrical compo- Suntech discussed PV market dynamics, nents, Power-One should have sold over particularly as the economics of PV elec- /# MW worth of inverters by the end of Group Mashov Photo: tricity generation are almost competitive "#'". SMA, which has the largest share of with conventional electricity. .e com- Israel’s inverter market, plans to open a pany also met with Israel’s national eco- service o,ce in Israel later this year. nomic council and the chief scientist’s Initially when Helios Strategia entered o,ce to “help them better understand Israel just over two years ago, it was as a The experts at CleanTech !"#! were determined current trends in PV technology,” con- distributor of PV modules and products, to create successful solar businesses in Israel, with or without government subsidy. )rms Ryan Ulrich, communications su- but the company’s founders quickly saw pervisor at Suntech. a niche for partnering with local )rms During CleanTech "#'" Eitan Par- to develop installations of plants in the .e company is in the process of eval- nass, founder and CEO of REAI, spoke one to '# MW range, through experi- uating 0exible and also rigid silicon PV to pv magazine about the self-consump- ence in installation planning and other panels, from mainly tier-' suppliers, but tion model that is poised to emerge in the areas. .e France-headquartered com- also some tier-" sources. In Israel, Aquate coming months. As the economics of PV pany is developing a '# MW project in has several partnerships, including Me- generation continue to look more favor- Israel with a group of private owners and korot, Israel’s national water company able in a country that bene)ts from some another '# MW project, also with a con- which is developing the Nir Am reservoir of the highest levels of solar irradiation in glomerate of private investors, in Pales- on an area covering '"#,### m" and sev- the world, initiatives that avoid the FIT tine. .e latter project, explains Helios eral reservoir projects with Moshavei Ha- altogether are in the pipeline. In Israel, Strategia CEO Stéphane Aaron Draï, has negev Company, Israel’s largest agricul- much of the land for farming is owned by come about through the company secur- tural company, covering reservoirs over communal cooperatives such as kibbut- ing the support of the Israeli, Palestin- a collective area of (##,### m". Aquate zim. Using the space available on roof- ian and French governments. Both plants has been working with di!erent govern- tops of cow, chicken and other farming will be completed in early "#'/. Helios ment ministries and authorities in order and industrial sheds for PV electricity Strategia has helped open up the Israeli to gain approvals and should it gain these generation does not compete with land market for Spanish PV module maker Si- in time, construction of projects could used for crops and other agricultural ac- liken. A stipulation of the Palestine PV begin this year, with plans to develop sev- tivity. Kibbutzim have the collective in- project is the use of European PV panels. eral hundred megawatts of FCPV in Is- come to )nance PV projects and produc- rael by "#'%. “.e legwork is in obtaining ers could trade any excess PV-generated Preserving resources the necessary approvals, while construc- electricity generated. Such concepts are Haim Alush, co-founder and co-CEO of tion of the FCPV system can take under risky, admits Parnass, since they are Mashov Group, which has launched sev- six months,” says Yekutiely. Aquate is also hedging on the likelihood that Israel’s eral initiatives, such as energy e,ciency working with partners globally, includ- electricity prices, which have been his- and recycling in Israel’s cities, says em- ing the U.S., to commercialize its FCPV torically low, will rise over time. Never- phasizing the connection between the system. theless, low PV panel prices coupled with di!erent clean technology )elds is crit- Perhaps where PV is most likely to suc- abundant sunshine hours mean that such ical, citing solar and water as an exam- ceed in the future is where it is part of projects may be economically viable from ple. .e link is not immediately obvious a system designed to preserve resources "#'/ onwards. “It is a free market initia- until Barak Yekutiely, founder of Aquate, that are becoming increasingly scarce. tive coming from entrepreneurs here in describes his company, which is getting Even the Israeli government has had to Israel, not the government,” explains Par- ready to commercialize its 0oating-cover acknowledge that PV is the only technol- nass. PV (FCPV) system. In Israel, where free ogy to get it out of a tight )x, where in- Despite the overregulation that has land is scarce, collectively the country’s terruptions to gas from Egypt coinciding threatened to derail Israel’s PV indus- reservoirs could provide enough surface with peak demand for electricity for air- try, it is the fast-approaching competi- area to host up to " GW of PV capacity. conditioning means its citizens are pre- tive economics of PV electricity genera- Covering reservoirs prevents water loss pared for summer blackouts. To plug the tion – so-called grid parity – that many through evaporation and reduces water de)cit, /# MW of PV capacity is being international PV businesses and sup- salinity and, in turn, more water en- licensed by the government on the con- pliers are gearing up for with the Israeli hances agricultural productivity. FCPV dition that this capacity can be installed government expected to publish a grid- systems also take advantage of proxim- by August. Even though Israel has dis- parity report in mid-"#'". David Lowen, ity to grid connections reservoirs have for covered gas )elds for exploiting, these Director of Sales Western EMEA, for pumping water, or they can work as o!- are unlikely to begin piping in fuel be- Power-One, concurs: “From "#'/, the Is- grid installations.