MEDIALOGIC MONTHLY REVIEW April 2015 The Only Overnight TAM data providing Company in Pakistan. CONTENTS …….. Ratings Slide # oMarket Share%| By Genre 3 oTime Band Utilization 4 CAT (Commercial Airtime ) Slide # CAT Comparison by Genre 26 Target Group Share Ratings 5 o Top 10 Categories 27 Top 10 Advertisers 28 Top 15 channel Overall C&S | Total Ind 6 o Top 10 Brands 29 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 30 oTop programs C&S | Total Ind 18 oTop 10 Talk Shows 21 oTop Morning Shows 24 Data Source: 2 MARKET SHARE% | BY GENRE Local Ent 3% 2% 1% C&S Ind News 2%0% Total Ind 0% 0% 1% Foreign Ent 3% 3% 0% 4% 4% Kids 4% Sports 6% Movie 7% Music 9% 47% 9% 44% Regional Cooking/Food 25% Religious 26% Health Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 60.0 60.0 50.0 50.0 40.0 40.0 30.0 30.0 20.0 20.0 10.0 10.0 0.0 0.0 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr Apr-30 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr Apr-15 29--Apr 29--Apr Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION Time Slot wise Viewership 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 Total Male Female Gender wise Split of Viewership 28.3 30.0 26.6 24.5 24.9 25.0 22.6 20.8 20.0 15.6 15.7 15.6 15.9 14.5 14.3 15.0 13.1 13.0 10.8 11.8 10.2 9.6 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00 Total Male Female 4 TARGET GROUP SHARE RATINGS BY Age Group BY SEC 4% 7% SEC A 14% 20% M/F | 05 to 14 SEC B 29% 17% SEC C M/F | 15 to 25 SEC D SEC E M/F | 26 to 45 29% 33% M/F | 46 to 59 25% 22% M/F | 60+ *TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas ARY Digital lead on C&S followed by Urdu 1. Total Ind C&S Ind Apr.15 Apr.15 Ratings Rank Channel Name Rank Channel Name Ratings% % 1 PTV HOME 1.19 1 ARY DIGITAL 0.62 2 ATV 0.88 2 URDU 1 0.51 3 ARY DIGITAL 0.43 3 GEO KAHANI 0.45 4 URDU 1 0.35 4 COLORS 0.44 5 GEO KAHANI 0.31 5 GEO ENTERTAINMENT 0.41 6 COLORS 0.31 6 HUM TV 0.34 7 GEO ENTERTAINMENT 0.29 7 SAMAA 0.30 8 HUM TV 0.24 8 EXPRESS NEWS 0.28 9 SAMAA 0.21 9 ARY NEWS 0.26 EXPRESS 10 EXPRESS NEWS 0.20 10 0.25 ENTERTAINMENT 11 ARY NEWS 0.18 11 A PLUS 0.24 12 EXPRESS ENTERTAINMENT 0.18 12 GEO NEWS 0.22 13 A PLUS 0.17 13 DISNEY CHANNEL 0.21 14 GEO NEWS 0.15 14 DUNYA NEWS 0.19 15 DISNEY CHANNEL 0.15 15 STAR PLUS 0.18 Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN ARY Digital lead the overall top 15 channels charts on Total Ind and C&S Ind Total Ind C&S Ind Apr.15 Apr.15 Ratings Rank Channel Name Rank Channel Name Ratings% % 1 ARY DIGITAL 0.56 1 ARY DIGITAL 0.60 2 GEO KAHANI 0.49 2 GEO KAHANI 0.53 3 URDU 1 0.48 3 URDU 1 0.52 4 COLORS 0.41 4 COLORS 0.44 5 GEO ENTERTAINMENT 0.37 5 GEO ENTERTAINMENT 0.39 6 PTV HOME 0.31 6 HUM TV 0.34 7 HUM TV 0.31 7 SAMAA 0.28 8 SAMAA 0.26 8 A PLUS 0.27 9 A PLUS 0.25 9 EXPRESS NEWS 0.26 EXPRESS 10 EXPRESS NEWS 0.24 10 0.25 ENTERTAINMENT 11 ATV 0.24 11 ARY NEWS 0.24 12 EXPRESS ENTERTAINMENT 0.23 12 DISNEY CHANNEL 0.23 13 ARY NEWS 0.22 13 GEO NEWS 0.22 14 DISNEY CHANNEL 0.21 14 DUNYA NEWS 0.20 15 GEO NEWS 0.21 15 STAR PLUS 0.18 Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rating % Channel Rating % Channel Rating % Channel Rating % Channel Rating % Channel Rating % 1 PTV HOME 1.19 ARY DIGITAL 0.56 ARY DIGITAL 0.79 COLORS 0.55 GEO KAHANI 0.66 GEO KAHANI 1.49 DISNEY 2 ATV 0.88 GEO KAHANI 0.49 COLORS 0.64 0.46 PTV HOME 0.49 URDU 1 0.92 CHANNEL 3 ARY DIGITAL 0.43 URDU 1 0.48 GEO Ent 0.59 Exp Ent 0.42 ARY DIGITAL 0.47 ARY DIGITAL 0.79 4 URDU 1 0.35 COLORS 0.41 URDU 1 0.55 URDU 1 0.40 URDU 1 0.42 A PLUS 0.78 5 GEO KAHANI 0.31 GEO Ent 0.37 SAMAA 0.49 ARY DIGITAL 0.38 ATV 0.35 Exp Ent 0.52 EXPRESS 6 COLORS 0.31 PTV HOME 0.31 ARY NEWS 0.41 0.33 A PLUS 0.31 GEO Ent 0.50 NEWS 7 GEO Ent 0.29 HUM TV 0.31 HUM TV 0.37 TV ONE 0.28 HUM TV 0.29 HUM TV 0.41 EXPRESS EXPRESS 8 HUM TV 0.24 SAMAA 0.26 0.31 8XM 0.28 COLORS 0.26 0.38 NEWS NEWS 9 SAMAA 0.21 A PLUS 0.25 STAR PLUS 0.30 HUM TV 0.27 GEO Ent 0.26 ARY ZINDAGI 0.34 EXPRESS EXPRESS DISNEY 10 0.20 0.24 GEO KAHANI 0.21 GEO NEWS 0.27 0.25 TV ONE 0.33 NEWS NEWS CHANNEL DUNYA DUNYA NICKELODEO 11 ARY NEWS 0.18 ATV 0.24 0.21 GEO KAHANI 0.25 0.20 0.32 NEWS NEWS N 12 Exp Ent 0.18 Exp Ent 0.23 Exp Ent 0.20 GEO Ent 0.23 GEO NEWS 0.19 GEO NEWS 0.30 CARTOON CARTOON 13 A PLUS 0.17 ARY NEWS 0.22 AAJ NEWS 0.20 A PLUS 0.23 0.18 0.29 NETWORK NETWORK DISNEY 14 GEO NEWS 0.15 0.21 GEO NEWS 0.18 DAWN NEWS 0.18 ABB TAKK 0.17 SAMAA 0.23 CHANNEL DISNEY DUNYA 15 0.15 GEO NEWS 0.21 DAWN NEWS 0.18 0.17 SAMAA 0.17 ARY NEWS 0.21 CHANNEL NEWS 8 TOP 15 CHANNELS BY REGION | C&S IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rating % Channel Rating % Channel Rating % Channel Rating % Channel Rating % Channel Rating % 1 PTV HOME 1.19 ARY DIGITAL 0.56 ARY DIGITAL 0.79 COLORS 0.55 GEO KAHANI 0.66 GEO KAHANI 0.66 2 ATV 0.88 GEO KAHANI 0.49 COLORS 0.64 DISNEY CHANNEL 0.46 PTV HOME 0.49 PTV HOME 0.49 3 ARY DIGITAL 0.43 URDU 1 0.48 GEO Ent 0.59 Exp Ent 0.42 ARY DIGITAL 0.47 ARY DIGITAL 0.47 4 URDU 1 0.35 COLORS 0.41 URDU 1 0.55 URDU 1 0.40 URDU 1 0.42 URDU 1 0.42 5 GEO KAHANI 0.31 GEO Ent 0.37 SAMAA 0.49 ARY DIGITAL 0.38 ATV 0.35 ATV 0.35 6 COLORS 0.31 PTV HOME 0.31 ARY NEWS 0.41 EXPRESS NEWS 0.33 A PLUS 0.31 A PLUS 0.31 7 GEO Ent 0.29 HUM TV 0.31 HUM TV 0.37 TV ONE 0.28 HUM TV 0.29 HUM TV 0.29 EXPRESS 8 HUM TV 0.24 SAMAA 0.26 0.31 8XM 0.28 COLORS 0.26 COLORS 0.26 NEWS 9 SAMAA 0.21 A PLUS 0.25 STAR PLUS 0.30 HUM TV 0.27 GEO Ent 0.26 GEO Ent 0.26 EXPRESS DISNEY 10 0.20 EXPRESS NEWS 0.24 GEO KAHANI 0.21 GEO NEWS 0.27 0.25 DISNEY CHANNEL 0.25 NEWS CHANNEL DUNYA DUNYA 11 ARY NEWS 0.18 ATV 0.24 0.21 GEO KAHANI 0.25 0.20 DUNYA NEWS 0.20 NEWS NEWS 12 Exp Ent 0.18 Exp Ent 0.23 Exp Ent 0.20 GEO Ent 0.23 GEO NEWS 0.19 GEO NEWS 0.19 CARTOON 13 A PLUS 0.17 ARY NEWS 0.22 AAJ NEWS 0.20 A PLUS 0.23 0.18 CARTOON NETWORK 0.18 NETWORK 14 GEO NEWS 0.15 DISNEY CHANNEL 0.21 GEO NEWS 0.18 DAWN NEWS 0.18 ABB TAKK 0.17 ABB TAKK 0.17 DISNEY 15 0.15 GEO NEWS 0.21 DAWN NEWS 0.18 DUNYA NEWS 0.17 SAMAA 0.17 SAMAA 0.17 CHANNEL 9 ENTERTAINMENT CHANNELS – 24 HOURS ARY Digital is Leading on both C&S and Total Ind.