Northern Raiders Australian Football Club Established 1996 SPONSORSHIP PROPOSAL Northern Raiders Australian Football Club O’Callaghan Park, 340 Zillmere Road, Zillmere, Queensland Ph: (07) 3865 8700 | Fax: (07) 3633 0122 Brett Fragiacomo (Regional Manager | Dianne Angus (Office Manager) [email protected] | www.northernraiders.aflq.com.au The Northern Raiders AFC is part of the AFL Queensland Talent Pathway COVER LETTER August 2012 Dear Sir/Madam, I write to present, as previously discussed, an exciting opportunity that we are pleased to exclusively offer to your organisation. We, at the Northern Raiders AFC are extremely thankful of you for taking the time to peruse our proposal and are hoping you find the following a perfect match for your organisation. We believe that your organisation has the potential of reaping the awards of being associated with the AFLQ Talented Player Pathway and the associated players will benefit greatly from your support. The Northern Raiders AFC was formed in 1996 as a result of a rapid rise in development in Australian Football in Queensland and the lack of an elite pathway for Queensland’s outstanding Australian Football athletes. The Northern Raiders AFC is dedicated to talent development from the Under 12 to Under 16 age group. We are a representative club whose mission is to foster talent and develop progression through the KooGa AFLQ Talented Player Program. Over the past 17 years the Northern Raiders AFC has formed part of an elite under age pathway that services Metropolitan and Rural Queensland. Our program is headlined by the Under 16 State Championships under pinned by the Under 14 “Young Raiders”, as well as our Summer Development Programs for athletes from 11 through to 16 years of age. The program covers a broad range of areas that are applicable to football including education on diet, hydration, racial vilification and respect and responsibility programs to enhance the experience of all athletes. As a sponsor of the Northern Raiders AFC you will not only be supporting one of the most successful regions in Queensland but your organisation will also immediately become affiliated with the AFL, Australia’s number one sporting code and the most professional family focussed code in Queensland. As a sponsor for the Northern Raiders Football Club you will have your company branding exposed via the elite talent pathway in the Northern Suburbs of Brisbane. A program that has produced many AFL footballers including Mitch Hahn (Western Bulldogs), Jamie Charman and Robert Copeland (Brisbane Lions) as well as current players Cheynee Stiller (Brisbane), Ben Warren (North Melbourne) and Brendan Whitecross (Hawthorn). We are excited at the possibility of working closely with your organisation to improve the standard of AFL across the Brisbane North Region and Queensland as a whole. Regards, Lachlan Harris – Club Development Officer EXECUTIVE SUMMARY The Northern Raiders Football Club is the regional development arm of the AFL Queensland Talented Player Pathway encompassing the Brisbane North area and providing training and development for elite junior Australian Football players. In our 17th year of operation we pride ourselves on ensuring all players from a grassroots to an elitist level receive the best possible coaching, training and education to achieve their goals. As our governing body AFL Queensland outlines, we provide talented footballers from 11 years of age up to 16 years of age with opportunities to become involved with the Talented Player Pathway, this starts with our Future Stars and Sunfire Super Stars Program for primary school children who haven’t played club AFL before, continuing on to our Under 14 and 16 Raiders Programs. Throughout all the age groups we also run a Summer Development Program. In terms of leveraging we have supplied several options that will help your organisation to successfully promote the brand and in turn create a greater profit margin for the organization: Naming rights to the Northern Raiders Talent Program Access to Brisbane Lions players for corporate events. Signage around the O’Callaghan Park facility (approx. 300,000 visitors per annum) Naming rights to our YouTube channel Raiders TV. There are numerous benefits to your organisation in associating yourself with the Northern Raiders AFC, not only will your organisation be assisting the development of AFL in the Brisbane North community, but your organisation will also immediately be associated with the AFL brand, Australia’s most professional family focussed sport. Your brand will also be seen not only by those in the Raiders immediate community but also by all regions competing in State Championships which will increase your overall brand awareness. 2012 Under 14 Leadership Group CLUB DETAILS History: The Northern Raiders AFC has been operating since 1996 and has been a pivotal part of the AFLQ Talent Pathway providing many players with the opportunity to go onto play at the elite level as well numerous others who have represented our club and currently play at a State League Level. Championships: Under 18’s: 1998, 1999 & 2009. Runners Up: 1996, 1997, 2004 & 2005 Under 16’s: 1998, 2005, 2006, 2010 & 2012 Under 14’s: 2011 Runners Up: 1999, 2002, 2007, 2009 Drafted Players: Ben Thompson (Carl), Mitchell Hahn (Bulldogs), Jamie Charman (Lions), Daniel Pratt (Roos), Robert Copeland (Lions), Shane Morrison (Richmond), Nathan Clarke (Lions), Luke Weller (Richmond), Joel McDonald (Lions), Marcus Allan (Lions), Cheynee Stiller (Lions), Brendan Whitecross (Hawthorn), Ben Warren (Roos), Joespeh Daye (SUNS), Jack Stanley (SUNS) Key Dates: State Under 16 Championships – Early May State Under 14 Championships – June/July School Holidays Under 12 – Under 16 Regional Summer Program – October to February Northern Raiders AFC Awards Night – 20 July 2012 Northern Raiders AFC Golf Day – TBC (Feb / Mar 2013) Location: Home Ground – O’Callaghan Park – 340 Zillmere Road, Zillmere Qld Games also take place across the South East Queensland region; Yeronga AFC (AFLQ State Training and Administration Centre), Gold Coast and Sunshine Cost (Alternating Years). Attendees: As stated our programs are targeted at elite level footballers from twelve through to sixteen years of age, though we also work with primary and high school children. Goals and Objectives: Our goal is to provide opportunities to junior footballers to improve their skills and abilities through education on and off the football field TARGET MARKETS The key market segment that has been identified includes families with children between the ages of five and eighteen. Primary Target Market: Elite level footballers between twelve and sixteen: This is the reason the Northern Raiders AFC was formed, to give elite level footballers an avenue to develop and progress through to Senior State League and AFL football. We have not only developed programs around State Championships but also have development programs over summer to improve the skill sets of selected players in the region. Secondary Target Markets: Students undertaking development programs through schools: With our Future Stars and Sunfire Superstars programs we identify students through AFL Queensland’s school programs that have the ability to play AFL though don’t currently play for a junior club. The Northern Raiders is integral in developing the skill sets of these children and introducing them to our sport. Tertiary target market includes: Junior Club players, parents and supporters in Brisbane North Region Through our football network we work with the eleven junior clubs in our region to promote our programs and improve the talent of selected players across the region. This enables our club to reach an even larger audience. How can Northern Raiders AFC help you reach your target market? The Northern Raiders AFC doesn’t only want your help but we want to help increase your customer base and reward your customers as well. As stated our target market is quite broad, incorporating families with children for a six year window it creates a large target market and one that surely fits with your organisation. Along with this aligning your organisation with the AFL opens you to a large number of fans that can become customers as well. Finally we will also be able to help you reward your clients hence improving your target base; we provide all our sponsors with complimentary tickets to Brisbane Lions home games (upon request) to treat your clients. MARKETING PLAN Marketing Plan The Northern Raiders AFC has created a media plan that targets the vital markets of the event whilst creating great publicity and interest to the talent pathway Championship Signage Across the duration of each of the State Championships we will have a 3m x 1m banner which will be stationed on the fence during all championship games as well as alongside the team at quarter and three quarter time. Additional signage for your organisation can be organised to be placed alongside ours. Signage at O’Callaghan Park, Zillmere As sponsors of the Northern Raiders your organisation logo will be used on all signage around the O’Callaghan Park facility. This facility is not only used by Northern Raiders but also by the AFLQ Development Program, Metropolitan North School Sport, Zillmere Womens AFC, Zillmere Junior AFC and a number of other user groups including Aspley Devils Rugby League. The traffic for the facility has been recorded at 8,000 people a week, 300,000 per annum. AFL School Ambassadors AFL Queensland has an ambassador program where teachers promote AFL programs within their schools. This translates through to our Raiders programs as well where they talk to athletic talented students and encourage them to come down and trial at one of our programs. Future Stars/Sunfire Superstars Promotion In order to find new talent AFL Queensland Development Staff work in conjunction with the Northern Raiders to identify talent for the Future Stars and Sunfire SuperStars from primary school programs and competitions.