Study on the impact of the EU Prizes for culture European Commission Directorate-General for Education and Culture Final Report March 2013 Contents Executive Summary................................................................................. i Résumé ................................................................................................. vii Zusammenfassung .............................................................................. xiii 1.0 Introduction............................................................................................. 1 1.1 The study ....................................................................................................................1 1.2 Background ................................................................................................................2 1.3 Research methodology..............................................................................................4 1.3.1 Research framework ....................................................................................................4 1.3.2 Tasks and outputs ........................................................................................................5 1.3.3 Evidence base..............................................................................................................6 2.0 The EU Prizes for culture ....................................................................... 7 2.1 EU Prize for Contemporary Architecture..................................................................7 2.1.1 Overview ......................................................................................................................7 2.1.2 Funding ........................................................................................................................7 2.1.3 Process ........................................................................................................................8 2.1.2 Sector structures ........................................................................................................10 2.2 EU Prize for Cultural Heritage / Europa Nostra Awards........................................11 2.2.1 Overview ....................................................................................................................11 2.2.2 Funding ......................................................................................................................12 2.2.3 Processes...................................................................................................................12 2.2.4 Winners ......................................................................................................................13 2.2.5 Sector structures ........................................................................................................14 2.3 EU Prize for Literature .............................................................................................15 2.3.1 Overview ....................................................................................................................15 2.3.2 Funding ......................................................................................................................16 2.3.3 Process ......................................................................................................................16 2.3.4 Winners ......................................................................................................................17 2.3.5 Sector structures ........................................................................................................18 2.4 European Border Breakers Awards (EBBA) ..........................................................19 3.0 Impacts of the Prizes............................................................................ 23 3.1 The European Union Prize for Contemporary Architecture and the Special Mention for an Emerging Architect.........................................................................23 3.1.1 Sector level.................................................................................................................23 3.1.2 Benefits for laureates .................................................................................................27 3.1.3 Communication ..........................................................................................................28 3.1.4 General public ............................................................................................................34 3.1.5 Overall impacts...........................................................................................................36 3.2 The European Union Prize for Cultural Heritage/Europa Nostra Awards............36 3.2.1 Sector level.................................................................................................................36 3.2.2 Benefits for laureates .................................................................................................42 3.2.3 Communication ..........................................................................................................44 3.2.4 General public ............................................................................................................46 3.2.5 Overall impacts...........................................................................................................47 3.3 The European Union Prize for Literature................................................................47 3.3.1 Sector level.................................................................................................................47 3.3.2 Benefits for laureates .................................................................................................51 3.3.3 Communication ..........................................................................................................51 3.3.4 General public ............................................................................................................54 3.3.5 Overall impacts...........................................................................................................55 3.4 The European Border Breakers Award (EBBA) .....................................................55 3.4.1 Sector level.................................................................................................................55 3.4.2 Benefits for laureates .................................................................................................58 3.4.3 Communications.........................................................................................................60 3.4.4 General public ............................................................................................................63 3.4.5 Overall impacts...........................................................................................................64 3.5 Summaries of impacts by EU Prize ........................................................................65 4.0 Conclusions and recommendations................................................... 69 4.1 Conclusions..............................................................................................................69 4.1.1 Impact on sector.........................................................................................................69 4.1.2 Benefits for laureates .................................................................................................70 4.1.3 General public ............................................................................................................71 4.1.4 Overall impact ............................................................................................................72 4.2 Recommendations ...................................................................................................73 4.2.1 The European Union Prize for Contemporary Architecture and the Special Mention for an Emerging Architect...........................................................................................73 4.2.2 The European Union Prize for Cultural Heritage/Europa Nostra Awards ...................74 4.2.3 European Union Prize for Literature ...........................................................................74 4.2.4 The European Border Breakers Awards.....................................................................75 4.2.5 Overall considerations................................................................................................75 Annex One: Terms of Reference ......................................................... 77 Annex Two: Data sources.................................................................... 94 Annex Three: Research tools .............................................................. 99 Annex Four: List of stakeholders consulted.................................... 104 Executive Summary Introduction The four EU Prizes that are the subject of this study are: • The European Union Prize for Contemporary Architecture and the Special Mention for an Emerging Architect; • The European Union Prize for Cultural Heritage/Europa Nostra Awards; • The European Union Prize for Literature (EUPL); • The European Border Breakers Award (EBBA). The aim of the EU Prizes is: “to highlight excellence in a number of fields in order that artists, works or cultural and artistic achievements become known beyond national borders, thereby encouraging mobility and exchanges”. These are significant, high profile initiatives,