y • \ Sewanee MARCH 1971 AOCh /o|.l7o ? — COVER: The Yearling is the title of this drawing by Anderson B. Carmichael, '58 (see also pp. 13, 14). Absorbed by the urgency for annual giving embodied in the Million Dollar Program, we gave the nod to this among Caimichael's magnificent drawings. We now find that a long-ago project dreamed up by cattlemen in Texas was the branding of yearlings with a cross to earmark them as gifts to Sewanee when they matured. PHOTO CREDITS: 8—Howard Coulson 17—Thomas P. Stoney, 70 18, 19—Latham Davis 23 top—Ogden Robertson, '52 CONTENTS 3 1970 Gift Report 5 Choir Trip 6 On and Off the Mountain s Sports 9 Alumni Affairs In Class Notes [2 Springs of a Fund Raiser—A Glance at Dr. Morse Kochtitzky 15 Deaths 16 New Directions for G.S.T. 17 An Individualist Conservative Professor Harry Yeatman 20 Thoughts on the Causes of Our Present, by Alexander Campbell 22 Feedback LEFT: Skiers show, p. 6 CENTER: Don in America, p. 20 RIGHT: A little touch rf :W Hairy, p. 17 THE SEWANEE NEWS is published quarterly by the Office of Information Services for the University of the South: School of Theology College of Arts and Sciences £ Sewanee Military Academy Free distribution 21.000. Second class postage paid at Se- wanee. Tennessee. Edith Whitesell, Editor John Bratton, A'47, C'51, Alumni Editor Leah Rhys, Gale Link, Associates VOLUME 37 MARCH 1071 NUMBER 1 1970 Gift Report: Uphill Gains Against National Drop New Moment by Marcus L. Oliver, Director of Development The expenses of American education are seriously of Sewanee is just as possible through bequests of higher than income. This crisis was predicted but has unrestricted permanent endowment as through re- come sooner and with greater intensity than any but stricted bequests; and that the former is generally the most pessimistic prophets forecast. more valuable because of its flexibility. The Association of American Colleges has just re- Early last year, the board of regents realized that ported that the "average" private college has an in- extraordinary steps were required to correct the im- debtedness of $3,815,000 and will "not long be able balance between expenses and income. It called for to serve higher education and the nation with strength the design of a plan to mobilize the entire Sewanee unless significant aid is soon forthcoming." (Sewanee constituency in seeking gift income which could apply has an accumulated deficit of $2,546,000.) directly to the operating budget. Last June the Against this national backdrop, Sewanee's gift re- trustees authorized the Million Dollar Program to be- port for 1970 is given encouraging perspective. We gin operation on 1 September and established the goal received more money, exclusive of bequests, than we of a million dollars of budget-applicable funds an- did the year before and more of it is applicable to the nually for at least the next five years. operating budget. And we even showed an increase Kochtitzky Recruited in the number of donors, albeit slight, in contrast to The regents recruited Dr. O. Morse Kochtitzky, of what appears to be a national trend toward fewer Nashville, as the national chairman of the program. contributors. The summer and early fall were needed to complete the design and staffing of the volunteer organization. Total Total Unrestricted Year Donors Gifts Gifts A major gifts division, using personal solicitation, will seek $500,000 annually. A sustaining gifts division 1968 4,286 $1,468,261 $576,771 will attempt to produce $150,000, largely through di- 1969 4,542 1,901,131 379,019 rect mail efforts. Parishes, dioceses, and individual 1970 4,556 1,475,766 390,556 Episcopalians are challenged to contribute $300,000. The big difference in total gift income is accounted Foundations and corporations, whose giving tends to for by the receipt last year of the Crockett bequest be highly restricted, will be asked to account for for over $770,000 which is, to say the least, a tough $50,000 of general funds. act to follow. The Million Dollar Program will operate within the Number of Total framework of the University's fiscal year. Between Year Bequests Value 1 September and 31 December, $303,877 has been col- 1968 16 $191,055 lected which qualifies toward the program's goal. 1969 16 985,795 Chairman Kochtitzky feels encouraged by this start. 1970 17 464,797 "The organization was simply not completed in time There can be no doubt of tire importance of be- to produce effectively during the last quarter of 1970," quests and other types of deferred gifts to the future he said. "We have the first eight months of 1971 in of Sewanee. In light of the fiscal prognosis of private which to test the design of the Program and the seri- education, it can be said with all too poignant mean- ousness of the commitment of the many volunteers ing: Where there is a will there is a way. Persons who have agreed to help," Kochtitzky stated. interested in making bequests should know that per- Perhaps the greatest challenge will be to the Episco- petuation of the family name in the continuing future pal Church. Caught up in its own tensions, Church March 1971 funds on all levels are short. Church support fell be- Projected 1970-71 Income hind last year's gift by more than $15,000, for a total of $188,659. Pockets of real sacrificial giving are turning up. Ml 4, 123 Needed by Sepi. There was the one hundred per cent participation from to Balance Budget the corps of University janitors and maids, whose sal- aries had been frozen, along with those of the adminis- trative staff, this year. Subscriptions to the Million Dollar Program totaling $5,509 were made by all but six members of the faculties, who were given only token raises. More than ninety per cent of the faculty and staff have already pledged. The average pledge was for more than fifty dollars this year. Students Surpass Alumni In a day when headlines tell of student riots, Sewa- nee can boast of students whose percentage of partici- pation in University fund-raising is higher than that of the alumni. More than thirty-two per cent of the students subscribed $21,972 for the Bishop's Common. The current drive for student participation in the Mil- lion Dollar Program is only about one-third completed but has a whopping eighty-three per cent participation among those approached. Active solicitation for gifts for the student center ceased on 31 August and the total amount subscribed is approximately $685,000 of which more than $215,000 in cash was given in 1970. Last year only $89,000 the Challenge for the Bishop's was received in cash. Student Campaign Com- mon and for the student division of the Million Dollar The exceptional participation records of the stu- Program. The direct mail solicitations for 1970 were dents, faculty and staff reflect a confident loyalty of designed by professional advertising man Holton the people who know Sewanee best and the effect- Rush, '26, of Memphis, working with Albert S. Gooch. iveness of the local organization headed by Hugh H. A-Ir. Rush contributed his services just as Jeffrey Caldwell, professor of philosophy and faculty trustee. Buntin, '63, had in the same capacity for 1969. National Chairman Kochtitzky observed, "If all of our volunteer chairmen did half as well as Caldwell Trustees and regents have taken on additional re- we would exceed our goal handily." sponsibilities in the Million Dollar Program, particu- larly in the major gifts division. The number of trus- Perhaps surprisingly in a year which was character- tees and regents making their own identifiable gift of ized by a weak stock market and general lack of eco- money increased during 1970 to ninety-four, more nomic confidence, the Century Club (persons drnating than in any other year of record. between $100 and $999) and the Vice-Chancellor's and Trustees' Society (those giving or raising $1,000 or The weakened economy may account for the con- more) more than held their own. Both groups showed tinuing decline in corporate support of Sewanee, off by two donors and $20,000. Better times the direct increases in the amounts raised and slight increases and influence friends will reverse in members. of individual alumni and this trend. Century Club V C T S Support was down in 1970 by about $6,500 from Year No. Amount No. Amount eight fewer foundations, for a total of $124,733. As 1968 615 $120,000 130 $560,736 the ramifications of the Tax Reform Act which was 1969 620 101,605 142 398,810 passed late in 1969 become clearer, foundation support 1970 630 108,358 154 505,607 may improve slightly but will continue to be for "pace Many people have made generous contributions of setting" special programs rather than the sorely needed their time in behali "I Srwanec's fund-raising effort, general support. far too many to attempt to name them all. Warner Unhappily and for reasons not fully understood both Ballard i enior from Mississippi, was chairman of the number and percentage of alumni failed to increase The Sewanee News this year for the first time in four years. The fewer CHOIR TOURS SOUTH alumni gave over $90,000 more money, however. S.M.A. results ($20,967 from 145 former cadets) are In England and in a large chunk of the United States, not included in the following: the traveling Choir of the University of the South has proved a 21-carat asset in image-making—or, rather, No.