Project of territorial governance of tourism in Venice Project of territorial governance of tourism in Venice 2 Project of territorial governance of tourism in Venice Table of Contents FOREWORD.............................................................................................................................................................7 FIRST PART:...........................................................................................................................................................11 THE START OF A PARTICIPATORY ROUTE.................................................................................................................11 1. The functions of tourism and the regulatory framework...............................................................................13 2. Tourism in Venice..........................................................................................................................................15 3. The resident population................................................................................................................................22 4. The stages of the participatory route.............................................................................................................25 5. Principal mission statements of the projects presented and adopted by the Technical Working Group..........27 SECOND PART:.......................................................................................................................................................43 OPERATIONAL PROJECT.........................................................................................................................................43 1. The strategy of the municipality of Venice towards an integrated governance of the resource of tourism..........45 A) MANAGE THE RESOURCES……………...................................................................................................................49 A. Manage the tourism resource...........................................................................................................................51 A.1 Direction Centre: understand the resource for the purpose of planning choices..........................................52 A.2 Smart Control Room...................................................................................................................................52 A.3 Monitor and control the entrance points and mobility within the city, also to make it safer.......................54 A.4 To coordinate the functions of control and security....................................................................................56 A.5 New strategies of urban and metropolitan mobility....................................................................................59 A.5.1 Systems of widespread accessibility for the City of Venice and for the Mainland as far the Metropolitan area..................................................................................................................................60 The Venezia Metropolitana 24 ticket........................................................................................62 BUS – Quota application..........................................................................................................62 Non-scheduled public transport – diversification of landing sites.............................................63 A.5.2 Proposal for the establishment of tourist hubs..............................................................................64 A.5.3 Proposal to modify the public navigation service...........................................................................65 San Giobbe...................................................................................................................................66 San Basilio....................................................................................................................................67 A.6 Testing the booking system for access to the Marciana area.......................................................................68 A.7 Booking systems and tourist and cards.......................................................................................................73 A.8 Interventions in support of tourist guide professions to enhance the cultural offer.............................75 A.9 Regulating measures for luggage porters.............................................................................................78 B) PROTECTING RESIDENTS...................................................................................................................................81 PROVISIONS FOR RESIDENTS.................................................................................................................................81 B. Action plan for residents...................................................................................................................................83 B.1 Revision of Town Planning Rules concerning residents................................................................................85 B.2 Revision of legislation on tourist locations: solicitation...............................................................................88 B.3 Limiting takeaway.......................................................................................................................................94 B.4 Reallocation of public land usage................................................................................................................95 B.5 Measures for reform operations of the Special Legislation for Venice..........................................................96 B.6 Accessibility modifications and overcoming architectural barriers.............................................................101 B.7 Recycling operations and measures aimed at the containment of loads of waste produced in the City, and the safeguarding of public hygiene and urban decorum..................................................................................103 C) BALANCING THE EXTRA COSTS TO ENHANCE THE VALORIZATION AND DEVELOPMENT OF THE CITY................109 C. The sustainability of the touristic flow in the territory.....................................................................................111 C.1 Adopt financial politics for the sustainability of the touristic flow in the territory.....................................113 C.2. Proportionality of the tourist tax at holiday rental units...........................................................................114 C.3 Review of Tourist Tax collection method....................................................................................................117 C.4 Study for the feasibility of agreements with railway transport operators..................................................118 D) INNOVATE COMMUNICATIONS AND MARKETING. EDUCATE TOWARDS RESPONSIBLE AND SUSTAINABLE TOURISM.............................................................................................................................................................121 D. Innovate communications and marketing. Educate towards responsible and sustainable tourism...................123 D.1 International year of sustainable tourism 2017.........................................................................................124 D.2 Improving the quality of what is on offer to tourists in the metropolitan area..........................................125 D.3 Signage and information totems...............................................................................................................132 D.4 A Forts network........................................................................................................................................137 D.5 Network of UNESCO sites in the Veneto region.........................................................................................140 D.6 Projects of cultural significance on the mainland......................................................................................142 PART THREE: FIRST STEPS TO TACKLE THE CRITICAL ISSUE OF TOURIST FLOWS.....................................................145 SUMMER 2017......................................................................................................................................................... 1. Analysis of historical data for the reference year 2016 – Tourist Bulletin...............................................147 2. First actions: Summer 2017..................................................................................................................150 3 Project of territorial governance of tourism in Venice Monitoring and controlling access and movements within the city also to improve its safety...............150 Coordination of Control and Security Functions....................................................................................151 Review of Local Police Rules………………………………………………………………………………………….……………..…… 152 Actions to contrast sea waves and to ensure safety of water movements………………………………………..…153 Actions in support of residents.............................................................................................................154 Innovating information and marketing General objective: educating for a responsible and sustainable tourism................................................................................................................................................155 Behavioural guidelines