Annual Report 2008 Martin Roper: Since the whole world seems to have gone “virtual”, we thought we’d invite our shareholders in for a pint of Samuel Adams while we tell you about 2008. It was Jim Koch: a year of huge transition Welcome to Sammy’s Place. and challenges for us, and as This is Boston Beer’s answer we take a look back at 2008, The Boston Beer Company, Inc. one design center place, suite 850, boston, ma 02210 ph: 617-368-5000 to a “break room.” Most days one word dominates: pride. © 2009 THE BOSTON BEER COMPANY, BOSTON, MA after work, our employees We are extremely proud of gather here for a beer and the 2008 performance of the a little conversation before people who comprise The Board of Directors Offi cers Corporate and Investor Information Direct Stock Purchase Plan they head home. David A. Burwick C. James Koch Corporate Offi ces Information about the Company’s Direct Stock Boston Beer Company. Thanks Purchase Plan, administered by BNY Mellon Shareowner Sr. Vice President and Chief Marketing Offi cer Chairman and Secretary/Clerk The Boston Beer Company, Inc. Services, may be obtained by calling (888) 877-2890 Pepsi Co – No. American Beverages One Design Center Place, Suite 850 Martin F. Roper or at www.bnymellon.com/shareowner Boston, MA 02210 to the people you see here, Pearson C. Cummin, III President and Chief Executive Offi cer Other Information Retired General Partner William F. Urich TEL: (617) 368-5000 FAX: (617) 368-5500 The Company provides copies of its SEC quarterly Consumer Venture Partners Treasurer and Chief Financial Offi cer 2009 Annual Meeting reports on Form 10-Q, current reports on Forms 8-K, along with about 750 others, C. James Koch John C. Geist earnings press releases, proxy statements and June 2, 2009, 9:00 A.M. Chairman and Founder Vice President of Sales corporate governance information free of charge The Brewery The Boston Beer Company, Inc. at www.bostonbeer.com. our company is running on David L. Grinnell 30 Germania St., Boston, MA Charles Joseph Koch You may also call (800) 372-1131, x5108, Vice President of Brewing Stock Exchange Listing Retired Founder Robert H. Hall or write to: Investor Relations Dept. Chemicals, Inc. The Class A Common Stock of The Boston Beer Company, Inc. all cylinders, and we are well Vice President of Brand Development Jay Margolis The Boston Beer Company, Inc. is traded on the One Design Center Place, Suite 850 Thomas W. Lance New York Stock Exchange under the symbol SAM. Private Investor Boston, MA 02210 Vice President of Operations Transfer Agent and Registrar prepared for the challenges Martin F. Roper Customer/Media Relations BNY Mellon Shareowner Services President and Chief Executive Offi cer Customers are invited to visit the Company’s website 480 Washington Boulevard THE BOSTON BEER COMPANY, INC. The Boston Beer Company, Inc. at www.samueladams.com to learn more about the that 2009 may bring. Jersey City, NJ 07310-1900 Company and its beers. Gregg A. Tanner TEL: (888) 877-2890 The news media should direct questions to the Executive Vice President and Chief Supply Offi cer www.bnymellon.com Dean Foods Company Public Relations Department at 617) 368-5165. Jean-Michel Valette Chairman Peet’s Coff ee and Tea, Inc. 3396839683 BBstnBeerstnBeer covcov rr4.indd4.indd 1 44/6/09/6/09 110:10:550:10:55 AMAM Annual Report 2008 Martin Roper: Since the whole world seems to have gone “virtual”, we thought we’d invite our shareholders in for a pint of Samuel Adams while we tell you about 2008. It was Jim Koch: a year of huge transition Welcome to Sammy’s Place. and challenges for us, and as This is Boston Beer’s answer we take a look back at 2008, The Boston Beer Company, Inc. one design center place, suite 850, boston, ma 02210 ph: 617-368-5000 to a “break room.” Most days one word dominates: pride. © 2009 THE BOSTON BEER COMPANY, BOSTON, MA after work, our employees We are extremely proud of gather here for a beer and the 2008 performance of the a little conversation before people who comprise The Board of Directors Offi cers Corporate and Investor Information Direct Stock Purchase Plan they head home. David A. Burwick C. James Koch Corporate Offi ces Information about the Company’s Direct Stock Boston Beer Company. Thanks Purchase Plan, administered by BNY Mellon Shareowner Sr. Vice President and Chief Marketing Offi cer Chairman and Secretary/Clerk The Boston Beer Company, Inc. Services, may be obtained by calling (888) 877-2890 Pepsi Co – No. American Beverages One Design Center Place, Suite 850 Martin F. Roper or at www.bnymellon.com/shareowner Boston, MA 02210 to the people you see here, Pearson C. Cummin, III President and Chief Executive Offi cer Other Information Retired General Partner William F. Urich TEL: (617) 368-5000 FAX: (617) 368-5500 The Company provides copies of its SEC quarterly Consumer Venture Partners Treasurer and Chief Financial Offi cer 2009 Annual Meeting reports on Form 10-Q, current reports on Forms 8-K, along with about 750 others, C. James Koch John C. Geist earnings press releases, proxy statements and June 2, 2009, 9:00 A.M. Chairman and Founder Vice President of Sales corporate governance information free of charge The Brewery The Boston Beer Company, Inc. at www.bostonbeer.com. our company is running on David L. Grinnell 30 Germania St., Boston, MA Charles Joseph Koch You may also call (800) 372-1131, x5108, Vice President of Brewing Stock Exchange Listing Retired Founder Robert H. Hall or write to: Investor Relations Dept. Chemicals, Inc. The Class A Common Stock of The Boston Beer Company, Inc. all cylinders, and we are well Vice President of Brand Development Jay Margolis The Boston Beer Company, Inc. is traded on the One Design Center Place, Suite 850 Thomas W. Lance New York Stock Exchange under the symbol SAM. Private Investor Boston, MA 02210 Vice President of Operations Transfer Agent and Registrar prepared for the challenges Martin F. Roper Customer/Media Relations BNY Mellon Shareowner Services President and Chief Executive Offi cer Customers are invited to visit the Company’s website 480 Washington Boulevard THE BOSTON BEER COMPANY, INC. The Boston Beer Company, Inc. at www.samueladams.com to learn more about the that 2009 may bring. Jersey City, NJ 07310-1900 Company and its beers. Gregg A. Tanner TEL: (888) 877-2890 The news media should direct questions to the Executive Vice President and Chief Supply Offi cer www.bnymellon.com Dean Foods Company Public Relations Department at 617) 368-5165. Jean-Michel Valette Chairman Peet’s Coff ee and Tea, Inc. 3396839683 BBstnBeerstnBeer covcov rr4.indd4.indd 1 44/6/09/6/09 110:10:550:10:55 AMAM Annual Report 2008 Martin Roper: Since the whole world seems to have gone “virtual”, we thought we’d invite our shareholders in for a pint of Samuel Adams while we tell you about 2008. It was Jim Koch: a year of huge transition Welcome to Sammy’s Place. and challenges for us, and as This is Boston Beer’s answer we take a look back at 2008, The Boston Beer Company, Inc. one design center place, suite 850, boston, ma 02210 ph: 617-368-5000 to a “break room.” Most days one word dominates: pride. © 2009 THE BOSTON BEER COMPANY, BOSTON, MA after work, our employees We are extremely proud of gather here for a beer and the 2008 performance of the a little conversation before people who comprise The Board of Directors Offi cers Corporate and Investor Information Direct Stock Purchase Plan they head home. David A. Burwick C. James Koch Corporate Offi ces Information about the Company’s Direct Stock Boston Beer Company. Thanks Purchase Plan, administered by BNY Mellon Shareowner Sr. Vice President and Chief Marketing Offi cer Chairman and Secretary/Clerk The Boston Beer Company, Inc. Services, may be obtained by calling (888) 877-2890 Pepsi Co – No. American Beverages One Design Center Place, Suite 850 Martin F. Roper or at www.bnymellon.com/shareowner Boston, MA 02210 to the people you see here, Pearson C. Cummin, III President and Chief Executive Offi cer Other Information Retired General Partner William F. Urich TEL: (617) 368-5000 FAX: (617) 368-5500 The Company provides copies of its SEC quarterly Consumer Venture Partners Treasurer and Chief Financial Offi cer 2009 Annual Meeting reports on Form 10-Q, current reports on Forms 8-K, along with about 750 others, C. James Koch John C. Geist earnings press releases, proxy statements and June 2, 2009, 9:00 A.M. Chairman and Founder Vice President of Sales corporate governance information free of charge The Brewery The Boston Beer Company, Inc. at www.bostonbeer.com. our company is running on David L. Grinnell 30 Germania St., Boston, MA Charles Joseph Koch You may also call (800) 372-1131, x5108, Vice President of Brewing Stock Exchange Listing Retired Founder Robert H. Hall or write to: Investor Relations Dept. Chemicals, Inc. The Class A Common Stock of The Boston Beer Company, Inc. all cylinders, and we are well Vice President of Brand Development Jay Margolis The Boston Beer Company, Inc. is traded on the One Design Center Place, Suite 850 Thomas W. Lance New York Stock Exchange under the symbol SAM. Private Investor Boston, MA 02210 Vice President of Operations Transfer Agent and Registrar prepared for the challenges Martin F. Roper Customer/Media Relations BNY Mellon Shareowner Services President and Chief Executive Offi cer Customers are invited to visit the Company’s website 480 Washington Boulevard THE BOSTON BEER COMPANY, INC.