04 electrify.me.uk Hello & Welcome Our Values Someone once said that ‘values’ are At Electrify we tell powerful stories That’s why we’ve developed robust planning a way of describing how you behave that inspire action. systems, such as our own Electrify Approach when nobody is looking. We believe to delivery, and a Success Framework in that idea at Electrify. We live our Our creative marketing & communications through which we test our work to ensure values in how we work together and agency delivers amazing campaigns for a we always hit the heights. with our clients. We are all: range of clients, particularly across sport, community, and third sector organisations. Partnership is at the heart of the way we work; we find many of our clients become Committed Everything we do focuses on delivering your firm friends, because we invest of ourselves brand the right reaction. in their projects. We’re brilliant visual communicators, Only when you win, do we win. Energetic with an eye for imaginative, challenging approaches to storytelling. And when success comes, we share it together. Our operating model empowers Honest Sectors we work with But we’re not just great at developing our colleagues to share our profits on an We work with organisations that share our values, including... incredible ideas, and creating spectacular open-book basis, as well as affording them content. an opportunity to earn a second personal Kind Sport - Working with governing bodies Our team know how to ensure your content performance related bonus. and sports clubs, we create compelling campaigns which engage and inspire is optimised for the right time, place and We’re also committed to developing young change audience. We do this by using a matrix of talent, via the Scottish Government’s different channels, all clearly planned. Developing the Young Workforce Although creativity is at the heart of programme, and we’re proud to be one Charity - Third sector organisations what Electrify is all about, we know how of few agencies in Scotland who are an benefit from our commercial edge, important it is to be able to trust your accredited Living Wage employer, for both ensuring our campaigns have a clear agency to deliver. our staff and contractors. focus and deliver return on investment We love to hear about new projects. If you fancy a chat email [email protected]. Community - We support campaigns rooted in communities, empowering people to develop amazing storytelling campaigns which inspire action 02 03 Highlights of the Year We’ve had our busiest year to date. Here are just some of the amazing projects we have worked on. I enjoy being outside, it’s fun. The passengers really enjoy it and when we take them out they are really chatty. Genevieve Gillespie Cycling Without Age, Green Health Partnership North Ayrshire Active Communities The One for Us (again!) as Lomond makes his London debut Giving Dementia Dog Getting active in North Ayrshire its bark back - target secured! & DrEAM dreamnorthayrshire.com/inspired Making magic for Alzheimer Scotland's Memory Walk A new-B as Lauren Bennett becomes Telling the Head of Creative! amazing story of Electrify work with BTA Rose Reilly MBE for new recruitment & consultancy campaign Deacon Blue star Lorraine McIntosh DPS Group launch 04 supports Nightstop Cockayne joint venture We loved our new project with Dogs for good called, 'Imagine If ' Scotland make Eurovision debut - we help secure lots of BBC ALBA coverage An amazing Christmas with the SPFL Trust's Festive Friends Launching a major EOS campaign across Our first big public sector England & Wales Registerscontract of withScotland the developmentMore training courses & We loved the Stornoway story of across Scotland Donald Trump's mother A new comms strategy for Bord Na Gàidhlig A very special purpleTV tribute to Elena Baltacha Go social with Electrify! 05 3. Open 6. project Client brief 13. Content creation Internal 8. checking Graphic design Creative What we do planning Illustration 14. Our campaigns are generally Send to Who we work with client Filmmaking 9. formed of three distinct parts: Concept Since we formed, we’ve worked with some amazing clients, some of whom include: development Animation 16. Final delivery 11. Project plan Social Media Develop 17. Planning & publishing Success Metric analysis supercharged, Framework 2. New account set-up inspiring ideas Set up Dropbox 10. Social media paid marketing Concept to Original copywriting, design, clients illustration, animation, 7. photography and film, 1. Add client Confirm milestones Our Services will spark your story. project owner Media & PR 5. Client brief & welcome pack 12. Media releases Implement project 15. 4. Story pitching Client Introduce at feedback Media events morning meeting Crisis management Securing brilliant outcomes! Strategic comms Produce Communications strategy powerful, Annual reviews creative, multi- Everything we do is about securing a brilliant Impact reports platform content outcome. We find that the key is always to understand Colleague campaigns what that looks like, as part of setting specific project We turn amazing ideas into Stakeholder engagement planned, measurable objectives. campaigns that really focus Corporate affairs on your outcomes. We work to our Success Framework which is our guide Board level counsel to what we view as best practice across everything we do. Event management Our team have worked together to develop our own Production Electrify Approach, which is our way of working through Scripting creative content-driven projects. Talent ID Deliver Venue management opportunities We use Teamwork Projects as our Project Management SCOTTISH for the right system, with clients encouraged to be engaged fully in Digital development the project. STAMMERING reaction NETWORK Website building Using the right mix of Dropbox is our file management system, which enables Email marketing marketing and comms channels we ensure you get us to share updated work with our clients for review, and PPC & display advertising the reaction we need! to receive valued feedback. 06 07 Introducing In The Picture Frank’s story Keeping Dementia Dogs Our campaign was called important Charlie was in An incredibly emotional film, Frank tells the story of Oscar Watch the films on our In The Picture, and it dealing with his dementia who supported his wife beloved Maureen. By the time the Facebook page! focused on the idea of diagnosis. The twist in the dog arrived in their home Maureen had stopped speaking, In the Picture keeping these amazing dogs "tail" is the revelation that, but within days she was talking again – to Oscar! We learn just in the lives of those who of course, Charlie is an how loyal and loving Oscar was until the end, when he goes to say goodbye. Dementia Dog is a unique collaboration between Of course, the dogs need to walk every day, and that really need their help. assistance dog. Alzheimer Scotland and Dogs for Good. routine is good for both animal and companion. We created a lead film, Supporting this were four A hugely innovative project, it provides ‘assistance dogs’ We met so many families during our work for whom their working with an actor who stories, each very personal to families with someone who has dementia. Dementia Dog has added stability, support and in some told the story of his friend, from families who have a Henry's story cases potentially lengthened the lives of those they are so ‘Charlie’. We hear from dog but told from a Henry was diagnosed with vascular dementia over 10 years These remarkable dogs are trained to provide vital loyal to. Douglas who tells us how different perspective. ago. He became depressed and withdrawn, thinking that assistance to people in the earlier stages of the disease. he had little time left. Henry heard about the Dementia Dog With a major funding phase coming to an end, Electrify programme and applied, as the family had previously had They help their owner remember to wake up, was engaged to create and execute a major storytelling 25,000 minutes watched on Facebook dogs and he thought a dog would help. Henry had no idea take medication, answer the door, providing calm crowdfunding campaign, to enable the project to just how much. companionship during times of stress. continue in Scotland. £52,000+ raised against £30,000 target Glenys' story 20 pieces national media coverage When Glenys’ husband Ken was diagnosed with vascular dementia nine years ago, it changed their lives. The family struggled to cope with the impact of dementia and Glenys was at breaking point. But when Kaspa joined them, Under £800 Social advertising budget everything changed. 500,000 Twitter impressions Clare & Lauryn’s story Hope by name, and hope by nature. This was the story of a very special dog who has changed the lives of an entire family giving Clare’s mother and Lauryn’s grandmother, ‘something to live for’. 08 09 Our team were inspired to work on a project aimed The film – which was shot overnight and early in the at supporting young people at risk of homelessness. morning across Glasgow - focuses on the moment when you make key decisions, and encourages those at Deacon Blue’s Lorraine Over the last 18 months we’ve been working with risk to consider their options. Simon Community Scotland, a charity that works to combat the causes and effects of homelessness. Nobody, let alone a young person, should face a night backs our campaign on the streets. Our focus has been on a project called Nightstop, which aims to prevent people experiencing homelessness We worked with Simon Community to lobby for the through community hosting – providing a safety net to distribution of the film to every High School in Glasgow, those who have been forced to leave their home.