The Official Eurobike Newspaper www.bikeshowdaily.com Day 1 Aug 27, 2014 Another fine Messe 4 Demo Day shines despite rain Electricity in the air In mesh 6 E-bikes, good weather boost industry 16 Arc’teryx vets create 7mesh apparel brand Fashion fever Noodle power 14 Making the Eurobike Fashion Show great 24 Instant noodle giant stirs up bike manufacturing Wednesday, August 27, 2014 3 What's on today Wednesday, Aug. 27 Table of Contents All Day Events Gesetzgebung und Sicherheit im Drizzling but dynamic Straßenverkehr Demo Day attendance swells in new venue ................................................... Additive Bikes (FG-WAK11) German-language talk regarding e-bike 4 Spacer One tryouts legislation and road safety. Additive Bikes, manufacturer of e-bikes and VoxPop bike accessories, offers a free test of its Spacer 14:00 What do you think of the Demo Day venue change? ..................................5 One water bottle adapter unit for retailers — AFDC (FW-205) 100 tryouts per day. Application by the city of Mannheim for the 2017 Velo-City Conference Sunshine on their shoulders Schwalbe (A5-300) Organizer: Initiative RadKULTUR des Nice 2014 weather boosted the mood of German industry ..........................6 Rudi Altig Ministeriums für Verkehr und Infrastruktur/ The German road cycling legend is at the Stadt Mannheim. In German Schwalbe stand all day. Tweed and the queen 14:00-18:00 British firm receives award from Queen Elizabeth II ................................. 10 Open Air Grounds West Biomega (A6-303) Nutcase Unframed for World Bicycle Relief Jens Martin Skibsted Shoes shine Nutcase Unframed brings artistic helmet Meet Biomega’s designer and entrepreneur. design alive to benefit World Bicycle Relief. Even casual cyclists are getting sophisticated ..........................................12 14:15-15:00 Scheduled Events Born (B1-407) No cakewalk Simon Geshcke and Claudia Lichtenberg 07:00-08:30 The Giant-Shimano road racing stars sign The exhausting road to the Fashion Show catwalk ................................... 14 Rapha Racing (A2-503) autographs. Rapha Eurobike Invitational Rides They mesh well together 14:30-16:30 Ride to Eurobike. Start in either in Langenargen Veterans of Arc’teryx create 7mesh cycling apparel ................................... or Meersburg, with Rapha carrying your Liv and Giant (B3-300) 16 essentials to the show. Registration required, Liv Happy Hour at the Rapha stand or http://pages.rapha.cc/ Celebrate the launch of the new women’s A new wrinkle stories/eurobike-2014 cycling brand with women of Liv. Fabric founder Nick Larsen thinks outside the industry .......................... Complimentary beverages. 18 09:00-09:45 Eurobike Academy (Room Helsinki) 15:00-15:45 Kissed by the Sky It’s Not the Bike. It’s the City. Eurobike Academy (Room Helsinki) Frog Bikes transforms kids’ line with Team Sky .......................................20 75 percent of the world’s population will live EnergyBus – Advantages and Implementing in cities by 2050; how can the industry take Options advantage of these developments? Burkhard Presented by Torsten Gedenk, eMTAs GMBH Too late? Stork, ADFC e.V. (in German). Q&A with Minoru Morimotu on Yamaha’s return to European e-bikes ... 21 10:00-11:00 15:15-16:00 Eurobike Academy (Room Helsinki) ExtraEnergy (Entrance East, ExtraEnergy Stage) Using their noodles Improve Battery Testability and Safety by LEV Components Special Exhibition: World’s biggest instant noodle maker puts bike makers in the soup .......... 25 Better BMS LEV-Infrastruktur Presentation by Prof. Michael Pecht and James German-language talk on Light Electric Vehicle Bont’s bent for success Post. infrastructure. Australian shoe maker does it his way ....................................................... 35 10:00-11:00 16:00 ExtraEnergy (Entrance East, ExtraEnergy Stage) Foyer East Stage From here to eternity LEV Components Special Exhibition: Energy Eurobike Fashion Show Storage Systems Bigger brands get into long-distance travel bikes ........................................38 Lecture featuring speakers from Forsee Power, 16:00-17:00 TD HiTech Energy, Ropa Engineering, Accurate Eurobike Academy (Room Helsinki) Don’t miss them Smart Battery Systems, BMZ and Greenway E-bikes 2015 – From the Point of View of See our guide to the best of what’s new at Eurobike ................................ Battery. Retailers and Customers 42 German-language talk by Wolfram Hartmann. 11:00 Dryve, he said Foyer East Stage 16:15-17:00 Windsurfing inspired the Dryve protective bike canopy ............................60 Eurobike Fashion Show SRM (A2-112) See the latest collections at Eurobike’s famous Simon Geschke and Claudia Lichtenberg high-energy Fashion Show. Featuring Inverse/ The pair signs autographs at the SRM stand. Swede ride Ciro Sport, Cube, Dare 2b, Funkier Bike Wear, Höganäs team rides e-bikes from Sweden to Friedrichshafen ................... 61 Giant, Gonso, Gore Bike Wear, Pearl Izumi, 16:30 Scott, Shimano Cycling Wear, Sugoi, Vaude Conference Center East (Room Helsinki) Sport, and X-Bionic/Trere Innovation. Identification of Safe Batteries for Light Electrical Vehicles (LEVs) 11:00-11:45 English presentation by Stephan Scheuer Eurobike Academy (Room Helsinki) TODAY Forsee Power: Integrating different battery 17:00-17:45 technologies Eurobike Academy (Room Helsinki) Talk on pedelecs/LEVs by Andreas Gronarz, Qualified Mechanical Labor as Competitive August 27 Forsee Power. Advantage Talk and discussion with Uwe Wöll of VSF g.e.V. 11:00-13:00 I German. Friedrichshafen ExtraEnergy (Entrance East, ExtraEnergy Stage) LEV Components Special Exhibition: 18:00 0 Established Pedelec Drive Systems Foyer East Stage 0 Market overview, featuring speakers from Alba, 10th Eurobike Award Prize Presentation. 19 C (66 F) BionX, GO SwissDrive, GreenTrans, Sunstar Join Eurobike officials for the presentation iBike, TranzX and Yamaha. of the prestigious Eurobike Award, which 50% chance of rain draws the attention of the industry and the 13:00-13:30 media on the most innovative products and Eurobike Academy (Room Helsinki) companies of the year. The VSF g.e.V. – A Book of Seven Seals? Albert Herrestal of VSF g.e.V. presents the 18:00-22:00 TONIGHT TOMORROW group (in German). Rapha Racing (Entrance West) Rapha Eurobike Invitational Rides and BBQ 0 0 13:00-13:45 Ride after the show through the scenic 0 0 ExtraEnergy (Entrance East, ExtraEnergy Stage) countryside and return for a BBQ. Today: mixed 13 C (55F) 20 C (68F) LEV Components Special Exhibition: and women’s rides. Registration required at Chance of rain Sun and clouds Standardisierung Rapha (A2-503) or http://rapha.cc/eurobike- German-language talk on standardization and 2014. regulations for Light Electric Vehicles. 18:45 14:00 Magura (A2-204) A quick guide to stand numbers at Eurobike Foyer East Stage Stand Party Eurobike Fashion Show Come for drinks and finger food with Magura It’s easy to find an exhibitor located in one of the main A or B halls. But where are E1, FG, FW and friends. and ZH? E1 is a temporary hall in the outdoor grounds between halls A5 and B3. The open air 14:00-14:40 grounds are divided into FG (Freigelände = open ground area west) and FGO (Freigelände Ost = Eurobike Academy (Room Helsinki) Hosting an athlete appearance, party or open ground area east). Next Generation of Head and Brain other event at the show? Send it to us no Protection later than 3 p.m. for the next day’s issue at Johan Thiel, MIPS AB, presents the MIPS Brain For example, if you are looking for Karbon Kinetics, you’ll find the stand number FG-O121 [email protected]. Please Protection System. – which means they are located at Freigelände East, stand number 121. FW and FO stand for include your stand number and a contact “Foyer West” and “Foyer Ost” (= Foyer East). ZH stands for “Zeppelin Hall” which houses mainly 14:00-15:00 name, phone number and email address. e-bike suppliers as well as an e-bike test track. ExtraEnergy (Entrance East, ExtraEnergy Stage) LEV Components Special Exhibition: NOTE: Stand numbers in this Demo Day issue refer to the main Eurobike show. 4 Eurobike Show Daily LIVE FROM THE SHOW Wednesday, August 27, 2014 A drizzly Demo Day doesn't dampen enthusiasm for new Eurobike venue An overcast, drizzly and damp day greeted visitors at yesterday’s Demo Day, for me because I’m not that fit,” said said they were pleased with Eurobike’s but the wet weather didn’t deter people from testing bikes and strolling the Nuno Pereira, as he dropped off a test decision to move Demo Day on-site. aisles to ogle 2015 bikes and gear. bike at the BMC tent. Pereira is from the Although traffic into the venue was Adventure HQ shop in Dubai. backed up, as Demo Day visitors mingled Eurobike reported attendance from with big trucks arriving for booth 42 countries, including first-time media setup for the floor show, the delay beat representatives from Korea, Indonesia, traveling some 60 miles (96km) to and Singapore, South Africa and Portugal. In from Argenbühl. total there were 784 press members, up “The logistics of having the show from 732 last year; 2,642 trade visitors, and the outdoor demo in one place are a an increase from 2,318; and 147 booths, winner for us,” said Josh Hon, founder up from 105 exhibitors in 2013. and vice president of Tern Bicycles. “We Eurobike show director Dirk Heidrich can order pizza, we can pull things off the said the attendance and overall positive indoor booth if we need to. Everybody’s vibes from Demo Day reaffirmed the in roughly one place. But the real winner show’s decision to move it. He said for us is the number of people — it looks it would remain at the Messe for the busier down here. There’s a significant foreseeable future. increase in booth traffic.” “I think the basic setup is absolutely Scott Sports sent out about 250 riders right,” Heidrich said.