SERBIA SMART SOLUTION EMBEDDED WORLD 2015 24-26 February Nürnberg, Germany Hall 2 Stand 2-524 ABOUT SERBIA 3 ADVANTAGES OF INVESTING IN SERBIA 4 IT SECTOR 5 BITGEAR 6 MIKROELEKTRONIKA 7 NOVATRONIC 8 SEAVUS 9 CHAMBER OF COMMERCE AND INDUSTRY OF SERBIA 10 SERBIA INVESTMENT AND EXPORT PROMOTION AGENCY − SIEPA 11 USEFUL ADRESSES 12 „Owing to its position on the geographic GENERAL DATA ABOUT SERBIA borderline between the East and West, Location: Serbia is often referred to as a gateway Southeastern Europe, central part of the Western Balkans of Europe and a perfect place for a company to locate its operations if it Geographic coordinates: 44 00 N and 21 00 E wants to closely and most efficiently serve its EU, SEE or Middle Eastern Territory: 88,361 square kilometers customers. The ease of travelling from Belgrade to almost every destination Population: in the world, either directly or with 7.2 million (the data for AP Kosovo and Metohia excluded)* a layover is provided by many major Borders with: international airlines“ Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro, Bosnia and Herzegovina and Croatia Capital city: Belgrade, circa 1.6 million inhabitants State organization: Parliamentary Republic Official language: Serbian National currency: RSD – dinar Time zone: GMT+1 2 *Source: Statistical Office of the Republic of Serbia 3 ADVANTAGES OF INVESTING IN SERBIA IT SECTOR • Favorable geographic position, owing to which any shipment can reach any location in Europe within 24 hours Serbia’s ICT sector has partnered with the leading technological companies across the world in order to • Highly educated and competitive labor force provide first class solutions to domestic and international clients. Serbian ICT companies range from software • Restructured and stable financial system engineering businesses and telecommunications providers to world-class system integrators and fast-growing • Simple procedures for a company start–up and registration mobile and social-media application developers. • Simple procedures for foreign trade transactions and foreign investments • Several free trade agreements have been signed, ensuring supply of goods to nearly 800 million consumers: STRUCTURE OF IT COMPANIES IN SERBIA • Stabilisation and Association Agreement with the EU 33% • CEFTA 25% Software • Agreement with the EFTA members IT Channels IT-Trends • Agreement with the Russian Federation, Belarus and Kazakhstan Key Technology Trends • Agreement with Turkey • Embedded Systems 4% Source: CCIS • Biometry Other PAN-EUROPEAN CORRIDORS • Digital Management (DRM) 9% 16% 10 • Utility Computing Converged 7 • Service Oriented Architectures (SOA) industry IT services 10 13% Favorable Tax Regime PC hardware Other Trends 7 • Tax rate on personal income of 10% • Increasing importance of OSS on the Serbian market • Corporate profit tax rate of 15% • Web 2.0 technologies (Ajax, Wikis, Weblogs, etc.) & social computing; social software • VAT rate: 10 • Frameworks for IT service management (ITIL, ISO 20000, MOF) • general – 20% • Software as a Service (SaaS): particularly for CRM; Web Oriented architecture (WOA) • special – 8% • Service oriented architecture (SOA) 10 4 5 MAIN ACTIVITIES AND PRODUCTION PROGRAM MAIN ACTIVITIES AND PRODUCTION PROGRAM Bitgear is a reliable high technology B2B partner in the innovation and product MikroElektronika is a renowned producer of a wide range of development tools development. Our main areas are Embedded systems, Motion technology with and compilers for various microcontroller families. The company designs and MEMS, Digital Signal Processing and Internet-Of-Things applications. Bitgear manufactures complete solutions for PIC, dsPIC30/33, PIC24, PIC32, AVR, BITGEAR WIRELESS is recognized by Deloitte as #2 of the Top 50 fastest growing technology 8051, PSoC, as well as TIVA and STM32 ARM Cortex-M microcontrollers. MIKRO DESIGN SERVICES companies in SEE. MikroElektronika’s goal is to provide software and hardware tools that are ELEKTRONIKA easy to use, save time and help get the job done quickly. This approach Stevana Markovića 8 The company is process based and exports more than 90% of turnover to the attracts both hobbyist and professionals. MikroElektronika is an authorized Batajnički drum 23 11080 Zemun, Serbia EU and US markets. design partner and premier third party partner of Microchip® and an official 11186 Zemun, Serbia P: +381 11 3165 553 consultant and third party partner of Atmel ® Corporation, Texas Instruments® P: +381 11 7857 600 M: +381 64 1288 943 Technology areas: and STmicroelectronics® and more. F: +381 11 6309 644 • Embedded and FPGA [email protected] [email protected] • Motion technology with MEMS www.bitgear.com www.mikroe.com • Digital Signal Processing • Internet Of Things and Wearable tech 6 7 MAIN ACTIVITIES AND PRODUCTION PROGRAM MAIN ACTIVITIES AND PRODUCTION PROGRAM NOVATRONIC Ltd. Novi Sad, Serbia, was founded on 22 February in 1993. The SOLUTIONS SERVICES core production of the company is developing and producing information • Embedded System’s Development • User Interface Design systems for implementation in various spheres of economy. • Android for Embedded Systems • Quality Assurance • Billing Systems • Resourcing and Consulting NOVATRONIC Quality is the key word for NOVATRONIC, and this has enabled us, throughout • Business Intelligence • Support SEAVUS the years, to be the leaders in the production of passenger information systems • Business Process Management Karadjordjeva 1 in public transport (bus signs, bus displays, station displays), displays in traffic • Customer Experience Management PRODUCTS Bogdana Popovića 2 21000 Novi Sad, Serbia (VMS – variable message signs, parking displays) and information displays • Customer Relationship Management • Seavus Project Viewer™ 18000 Niš, Serbia P: +381 21 4721 456 (advertising displays, numerical displays, digital clocks, pharmacy cross, • Seavus DropMind® P: +381 18 4577 319 F: +381 21 529 432 exchange rate boards). • Custom Software Development • Seavus Games F: +381 18 4577 325 • Enterprise Product Catalogue [email protected] [email protected] We use LED technology in our production. By using the new technical and • Gaming Solutions www.novatronic.rs www.seavus.com technological solutions we tend to make our product more modern. Both with • Managed Services its practical use and quality, along with the pleasing visual appeal it will satisfy • Mobile Solutions the needs of the current and the potential buyers. • MVNO • OCR/ICR 8 9 RELIABLE PARTNER SIEPA Chamber of Commerce and Industry of Serbia is an independent, modern and Serbia Investment and Export Promotion Agency (SIEPA) is a government responsible non-budgetary institution, a national association of all Serbian organization dedicated to effectivelyassisting foreign investors and buyers, CHAMBER OF businesspeople, which serves the best interests of its members and the Serbian while raising Serbia’s profile in the minds of international business decision COMMERCE AND economy, owing to its tradition, experience and knowledge. Our key commitment is makers.We provide professional services to companies interested in setting up INDUSTRY OF to make Serbia visible as a market economy country, with investment opportunities, business operations in Serbia, focusing on all relevant issues in their decision open borders, and ready to join the European trends in a competitive way. A century making process. Our staff is ready to offer information on the general investment SERBIA and a half of the Serbian chamber system tradition and the developed chamber environment as well as targeted legal and industry-specific advisory services, SIEPA network, Representative Offices abroad, are the guarantor of efficient implementation while our network of contacts provides links to all levels of government as well Resavska 13-15 of the support mechanisms for the economy and businesspeople in their activities. as private service providers. Vlajkovićeva 3/V 11000 Belgrade, Serbia 11000 Belgrade, Serbia T: +381 11 3300 910 We have been and will remain your responsible partner and support to your business through: SIEPA’s work is widely recognized, with World Bank’s MIGA ranking SIEPA P: +381 11 3398 550 F: +381 11 3230 949 • Representing interests of our members before the governmental bodies and institutions among the top five IPAs of developing and countries in transition topping F: +381 11 3398 814 [email protected] • Exercising public powers by issuing various documents the list of our international acknowledgements. The list of our clients includes [email protected] www.pks.rs • Upgrading international economic cooperation Fiat, Benetton, Panasonic, Bosch and many other global and regional industry www.siepa.gov.rs • Promoting the economy in the country and abroad leaders. Working with us is simple, easy, and still costs nothing. • Disseminating business information to our members • Consultancy services • Business education • Fostering good business practice and business ethics • Work of Courts and Arbitration hosted by CCIS Association for Information Technologies P: +381 11 3304 521 • F: +381 11 3304 556 [email protected] • www.pks.rs 10 11 USEFUL Government of the Republic of Serbia Vojvodina ICT Cluster ADDRESSES www.srbija.gov.rs www.vojvodinaictcluster.org Ministry of Foreign Affairs of the ICT Net Cluster Republic of Serbia www.ict-net.com www.mfa.gov.rs Ni-CAT (Niš Cluster of Ministry of Trade, Tourism and Advanced Tehnology) Telecommunications www.ni-cat.org www.mtt.gov.rs ICT Cluster Of Central Serbia National Bank of Serbia http://ict-cs.org/ www.nbs.rs SBRA - Serbian Business Registers Statistical Office of the Republic of Serbia Agency webrzs.stat.gov.rs www.apr.gov.rs eGovernment Portal – Republic of Serbia Customs Administration www.euprava.gov.rs www.upravacarina.rs Intellectual Property Office Belgrade Fair www.zis.gov.rs www.sajam.co.rs Republic Agency for Electronic Novi Sad Fair Communications www.sajam.net www.ratel.rs 12 Resavska 13-15 Vlajkoviceva 3/V 11000 Belgrade, Serbia 11000 Belgrade, Serbia T: +381 11 3300 910 P: +381 11 3398 550 F: +381 11 3230 949 F: +381 11 3398 814 [email protected] [email protected] www.pks.rs www.siepa.gov.rs.