From Investment Screening to Investment Development: the Impact of Canada's Foreign Investment Review Agency (FIRA) and Inve

From Investment Screening to Investment Development: the Impact of Canada's Foreign Investment Review Agency (FIRA) and Inve

Canada-United States Law Journal Volume 11 Issue Article 17 January 1986 From Investment Screening to Investment Development: The Impact of Canada's Foreign Investment Review Agency (FIRA) and Investment Canda in Canada's Technological Development Gordon Dwehirst Michael Rudiak Follow this and additional works at: https://scholarlycommons.law.case.edu/cuslj Part of the Transnational Law Commons Recommended Citation Gordon Dwehirst and Michael Rudiak, From Investment Screening to Investment Development: The Impact of Canada's Foreign Investment Review Agency (FIRA) and Investment Canda in Canada's Technological Development, 11 Can.-U.S. L.J. 149 (1986) Available at: https://scholarlycommons.law.case.edu/cuslj/vol11/iss/17 This Article is brought to you for free and open access by the Student Journals at Case Western Reserve University School of Law Scholarly Commons. It has been accepted for inclusion in Canada-United States Law Journal by an authorized administrator of Case Western Reserve University School of Law Scholarly Commons. From Investment Screening to Investment Development: The Impact of Canada's Foreign Investment Review Agency (FIRA) and Investment Canada in Canada's Technological Development by Gordon Dewhirst * and Michael Rudiak** I. INTRODUCTION O f increasing importance in Canada, as elsewhere, is the question of technological development. Increasing global interdependence, with growth in world trade outpacing that of individual economies, and the problems stemming from over-capacity and convergent industrial struc- tures among OECD countries, have made the question of "global com- petitiveness" very central. The development and application of new technologies and processes is fundamental to the process of becoming and/or remaining globally competitive in most industrial and many ser- vice sectors. Technology has also become increasingly internationalized over the past two decades, spurred by the growth of "world products" and new patterns of international investment flows. The United States has also become a net importer of international direct investment and Japan a major new source of capital exports. Paralleling these changes is the shift in corporate strategies which has seen much of the concern over product development and market expansion replaced by efforts directed towards process development, and the identification of market segments and product niches. Today the introduction of foreign technology into Canada fre- quently occurs through a range of entirely different avenues than it did fifteen to twenty years ago. Cooperative strategies, such as joint-ven- tures, licenses and other types of non-equity relationships are increas- ingly replacing the truncated foreign manufacturing subsidiaries of the 1950's and 1960's as mechanisms for the diffusion of technology into the Canadian economy. The establishment of the Foreign Investment Review Agency (FIRA) in 1974, took place before the periods of slow and negative growth which followed, though were not entirely related to the oil shocks of 1973-74 and 1979-80. Traditionally much of Canadian industry had been set up behind high tariff barriers and was designed to serve domestic * Vice-President, Investment Review, Investment Canada. ** Investment Research and Policy Division, Investment Canada. CANADA-UNITED STATES LAW JOURNAL Vol. 11:149 1986 needs. As a result, production runs were small and product lines diverse. Lack of specialization reduced the need for significant R&D expendi- tures. Domestic sales were generally insufficient to support the develop- ment of new products or techniques and, furthermore, the subsidiary's access to cheaper foreign technology made any such development unreal- istic from the parent company's perspective. The decade following the FIRA's establishment was a period in which tariff barriers were lowered. The persistent structural problems and high levels of technological dependence in Canadian industry were reinforced, despite the establishment of the FIRA as a screening agency. The decade was a very sobering period. Clearly, given the FIRA's lim- ited mandate (which did not extend to the expansion of established firms operating in traditional areas) and the fact that policy-makers chose not to adopt an accompanying industrial strategy, an alternative scenario would have been highly unlikely. In the 1980's, the emphasis on investment review has become less central to the concern over future technological development. Two ma- jor trends are responsible for this. The first relates to the structure of the multinational firm (MNE), the second to the competitiveness of the over- all technology environment. Together they suggest that a set of positive policy instruments is required to address Canada's technology needs. Most large American MNEs are already established in Canada. Ca- nadian subsidiaries have increasingly become one component in a larger system of manufacturing, marketing and financial management. The de- sign of the subsidiary-as a semi-autonomous unit using cheap foreign- developed technology-is becoming inappropriate and counterproduc- tive to new global strategies. Research and development, the one func- tion almost totally centralized in the MNE's home country, is increasingly being conducted internationally. It is also generally recog- nized that there has been a decrease in the importance of strategies designed, through foreign direct investment, to extend the advantages that firms derive from their technological lead.' Less and less, new in- vestments take the form of 100% owned subsidiaries. Simply stated, the MNEs monopoly on technological advance has decreased. Recognizing this, the new Investment Canada Agency seeks to pro- mote new strategic technology-bearing investments and relationships which contribute to competitiveness. This development function is re- flected in the legislation governing the Agency's mandate as well as in the structure of the organization itself. II. ESTABLISHING A REVIEW AGENCY During the 1960's Canadians became increasingly concerned about i See generally ABONYI, FOREIGN INVESTMENT POLICY: THE GRAY REPORT IN THE CON- TEXT OF: THE EIGHTIES (Aug. 1984) (This was a major theme in this Foreign Investment Review Agency internal working document). Dewhirst & Rudiak-FIRA & INVESTMENT IN CANADA the levels and potential negative effects of foreign direct investment (FDI) in Canada, including its impact on Canada's technological devel- opment. The economic environment of the 1960's and growing evidence of the pervasive influence of foreign ownership and control over Cana- dian industry fuelled these concerns. The tremendous post-war growth in the Canadian economy was co- incident with large inflows of direct investment, mostly from the U.S., and managerial/entrepreneurial inputs. While it was recognized that this growth required capital financing that extended beyond that which was generated internally in Canada, instances of the extraterritorial ap- plication of U.S. law through Canadian subsidiaries, as well as the more specific actions taken to correct the balance of payments problems in the U.S., increased the pressure on the Canadian government to develop an appropriate response to these concerns. An immediate Canadian response to the U.S. balance of payments measures was the issuance in March, 1966 of "Some Guiding Principles of Good Corporate Behaviour for Subsidiaries in Canada of Foreign Companies." The so-called "Winters' Guidelines"-after Trade and Commerce Minister Robert Winters- enjoined foreign-owned subsidiar- ies, among other things, "to develop as an integral part of the Canadian operation wherever practicable, the technological, research and design capability necessary to enable the company to pursue appropriate prod- uct development programs so as to take full advantage of market oppor- tunities domestically and abroad."2 The issuance of these guidelines and the adoption of a voluntary reporting program to monitor performance under them was the first at- tempt by a Canadian government to influence, in a general way, the be- haviour of MNEs operating in Canada. The effects of the high degree of foreign ownership and control in Canadian industry have been extensively studied. Not surprisingly, these studies have invariably given prominent focus to the effects on Canada's technological development and the level of R&D spending in Canada. Conversely, virtually all studies of Canada's performance as an industrial innovator accord a prominent role to the behaviour of MNE subsidiaries in Canada.' It is not the purpose of this paper to assess the conclusions of such studies, but they are mentioned merely to underscore the link between foreign ownership and technological development in the minds of Canadian policy-makers and politicians. In 1970, Prime Minister Pierre Trudeau designated Revenue Minis- ter, Herb Gray, to lead a task force to study the implications of foreign 2 Letter from the Honourable Robert H. Winters, Minister of Trade and Commerce, Canada, to Foreign Companies' Subsidiarier in Canada (tabled in the House of Commons on March 31, 1966). 3 See, e.g., Globerman & Meredith, The Foreign Ownership--Innovation Nexus in Canada, 19 COL. J.WORLD Bus. 53 (Winter 1984). CANADA-UNITED STATES LAW JOURNAL Vol. 11:149 1986 investment for the Canadian economy and to recommend policies that would ensure that such investment would be responsive to Canada's eco- nomic and social goals in the future. The report of that task force, For- eign Direct Investment in Canada,-betterknown

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