A Year of Progress, Impact and Achievements 2009-2010 # Welcome to Merseyside Sports Partnership’s fourth Annual Report and Accounts As I write, we have a newly elected coalition Below are some examples of the Action Groups’ government and our local authorities face major impact:- change as they grapple with reduced budgets. All this will have a significant impact on sport over 2012 Legacy Action Group the coming years. We recognise that Merseyside Has successfully co-ordinated and produced Sports Partnership can continue to make the case a Liverpool City Region Sport Legacy for sport and physical activity and help make limited Framework for London 2012 Olympic Games resources go further through promoting effective and Paralympic Games on behalf of the local partnership working across the region. authorities of Liverpool; Wirral; Knowsley; St. Helens; Sefton and Halton – “achieve the potential of the games.” Working to improve the quality of life for the people within Merseyside through sport and physical activity The Partnership serves a diverse population of 1.5 Performance Improvement Action Group million people. We believe that sport is a key element Has produced a series of sports specific fact in building healthy and cohesive communities. In sheets for 33 National Governing Bodies of the final two years of preparation for the London Sport to provide a greater understanding of 2012 Olympic Games and Paralympics Games, we ‘what makes up Merseyside Sports Partnership’ will continue to use the magic of the Games to turn to enable the sport to prioritise and deliver opportunities and inspirations into real life actions their sport plan much more effectively and – as our case studies in this report illustrate. efficiently. Last year we successfully restructured our strategic Has brokered a deal on behalf of all fourteen board to include five functional action groups school sport partnerships to buy into the same led by Board members supported by the Core online monitoring system. This has brought Team of Merseyside Sports Partnership. This has economies of scale to each school with over a streamlined our decision making and enabled 50% cost saving. The impact of the system # Merseyside Sports Partnership to be much more allows key partners to effectively target responsive to every opportunity to increase the resources to meet the demands of individual sports offer. schools and year groups. Contents Physical Activity Action Group Conclusion Board Members 4 Has worked closely with Engage2Change and Merseyside Sports Partnership is uniquely placed Wirral Hospital Trust to promote sustained to unlock the power of sport and the wider benefits Core Team 5 behaviour change to improve the health and it can bring to local communities. Merseyside wellbeing of the local NHS workforce; NHS Sports Partnership is the only body that can Market Research and Data Capture 6 employees will be able to access a unique, plan strategically and create partnerships, with web-based offer of sport and physical activity the public, private and third sectors across our Workforce Development 8 opportunities locally to enable them to reach region. their personal fitness targets. Sports Development 10 Inspire Mark Projects 12 Working to improve the quality of life for the Community Development 14 Event Sponsorship and Marketing 16 people within Merseyside through sport and Governance and Structure 18 physical activity Accounts 20 PE and Community Sport Action Group This report illustrates the benefits of doing this Priorities 2010 - 2011 21 Has built an understanding of the National for the people of Merseyside and I hope that you Governing Body of Sport plans and how they enjoy reading it. Sponsors and Supporters 22 impact across Merseyside, through actively engaging with 37 NGBs. Delivery plans have been signed with 30 NGBs. John Bell Workforce Action Group Has successfully established Coaching Systems Support Network (CSSN) for addressing coaching related issues in Merseyside. The Network is underpinned by a sophisticated coach web database, with 531 coaches accessing online support to training, education and future employment opportunities. # Chair of Merseyside Sports Partnership Board 3 JOHN BELL Chair of Merseyside Sports Partnership Board Board Members PAT SHENTON GERRY KINSELLA PAM JERVIS MBE KAREN KEOHANE Director of Quality Chief Executive Head Teacher Regional Strategic Lead and Strategic Greenbank Project Brookfield Sports for CSP’s Advising Development Advisor of Social College and Regional Sport England Advisor of Higher & Enterprises Champion for Sport North West Further Education England Representing Institutes and Vice North West 2012 Chair of MSP Board Steering Group SUE DREW DAN KEEFE SALLY YEOMAN CHRIS BRIGGS Deputy Director of Partnership Chief Executive Assistant Executive Public Health Development Officer St Helens CVS Director, Culture, Media Representing Manager for Pensby SSP Representing the and Sport Representing Merseyside Primary Representing 15 Voluntary and Host Authority for MSP Care Trusts School Sports Community Sector in Core Team Partnerships Merseyside DAMIAN WALSH NEIL EDWARDS STEPHEN TIFFANY DAVE SOUTHERN Head of Sport and Voluntary Sector School Improvement Regional Development Recreation Representing Representative Officer for PE and PHSE Manager RFU sports development in 6 Representing Advisor of Local Representing National Local Authorities Merseyside Education Authorities Governing Bodies at Sports Councils Regional Level HOWARD COCKROFT ANDREW FRITH GRAHAM BAYLISS Operational Director, Economic Director Leisure Culture and Leisure Development Manager Services Services, Halton BC Representing Sefton MBC Representing Learning and Skills Representing Merseyside Cultural Council Greater Merseyside Cultural Forum and Chief Merseyside Forum and Chief Leisure Officers Leisure Officers HANNAH SIMPSON COLIN LEWIS PAULINE MANNING County Development Police Inspector Project Officer Manager FA Representing Representing Representing National Merseyside Police Merseyside Sports # Governing Body Authority Councils 4 Forum JEAN STEPHENS CoreTeam Director KERRY STEWART STEVE SULLIVAN BRIONY FARRELL Development Manager Senior Development Officer Development Officer (Business and Performance) (Events) (Sport Unlimited and Step into Sport) ANDREW WILEMAN COLETTE SHARKEY JOANNE SCHUMANN Development Manager Office Manager Business Support Officer (Workforce) (Compliance and Governance) (Administration, Clerical and Information) CALUM DONNELLY EILEEN FLETCHER KENNY CHU Development Manager Business Support Officer Business Support Officer (Sport) (HR and Clerical) (Research) JULIE LEASOR TERI WAINWRIGHT Development Manager Business Support Officer (Community) (Workforce) KATIE CROZIER ANDY SOMERS Senior Development Officer Coaching Development Manager (Marketing) 5 # Facilities Planning Making Sense of the Data Merseyside Sports Partnership (MSP) was Large amounts of information are now available to commissioned by Knowsley and Wirral Council the sports sector through tools such as the Active to complete a comprehensive analysis of all the People and Taking Part surveys, Active Places and local authority leisure facilities in their borough. the sporting segmentation model. They detail the nation’s activity patterns, their attitudes to sport, The production of maps clearly demonstrating their motivations for doing or not doing it and their the location of facilities, and the proportions of perceived barriers to participating in sport and each of the sporting segment profiles in each physical activity. area allowed MSP to challenge the programme of activities delivered to the community, in the Having this information available is one thing but catchment areas of the facilities. doing something meaningful with it requires an understanding of the sporting landscape locally. To This resulted in: build up a picture of a local community’s sporting patterns, needs and aspirations, it is necessary re-programming of sports provision. By to interrogate and overlay the many data sources understanding their audience better, Knowsley which can then be used to direct sporting provision Sports Development was able to programme on the ground. specific sporting activities to better meet the community’s needs and wants re-focussing of marketing budgets to better Market researchanddatacapture target the population with promotions on the sporting provision, based on Sport England’s MSP commissioned Liverpool John Moores sporting segmentation profiles University (LJMU) to develop a bespoke Geographic Urban Sports System (GUSS) which an opportunity to re-train the workforce to would build up an understandable picture of the raise their awareness and knowledge of the local local sporting landscape. Using Sport England’s communities, based on their sporting profiles 19 sporting segments (personality profiles or stereotypes) they then plotted this data against A noticeable increase in participation is now the landscape and complemented this by adding expected in the next Active People results for national and locally derived data and facility Knowsley as Mark Fox explains: intelligence. “Using the market segmentation information, This data intelligence provides us with a greater matching it to our area and profiling real local understanding of the local community’s needs people in our marketing materials is really making and desires set against the existing provision of a difference to the take up of physical activity and sport and physical activity. sport.”