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After Store Hours Call (615) 244-3803 V Jt nf ,-r ; * 'L-i :h Welcome To The World Famous Super Store . , - , . , . 324 BROADWAY Nashville, Tennessee 37201 tS s^ Monday - Wednesday 9 a.m.-7 p.m. Thursday - Saturday 9 a. m. -Midnight Yx°V>' S (615) 244-3803 9 C4SH BOX THE INTERNATIONAL MUSIC / COIN MACHINE / HOME ENTERTAINMENT WEEKLY VOLUME XLIX — NUMBER 20 — October 26, 1985 C4SHBCK GUEST EDITORIAL GEORGE ALBERT President and Publisher The Long-Form Challenge MARK ALBERT Vice President and General Manager By Jeffrey Abelson SPENCE BERLANO Vice President Much has been said in the last six months of the decreasing and producers wishing to expand the horizons in this field ... by J.B. CARMICLE excitement in the music-video medium, that . the thrill is gone. encouraging studios and networks to allocate production financing and Vice President Directors losing interest due to more attractive opportunities to explore end the confusion over how to deal with union and guild realities in DAVID ADELSON feature films or commercials; producers losing interest due to their an often non-union production environment, and to avoid attempts to Managing Editor long, hard work rarely rewarded with larger profit margins; label ‘categorize’ dramatic visual music; by suggesting that labels not try “ROBERT LONG marketing execs, frustrated due to ‘expensive’ videos not turning out to justify how a proposed original, conceptual long-form will increase Director Black/Urban Marketing as they expected, becoming more involved in the creative process . record unit sales instead of valuing the program as commercial product Research alienating many in the creative community; and music-video programs unto itself . and if unable to finance production themselves, to pave KEITH ALBERT, Manager calling it quits due to their inability to ‘pay for the rights clearance process for those who are; DARRYL LINDSEY RON ROSENTHAL play.’ This chain of events suggests a dimmer by imploring music publishers, talent unions and STEVEN ZAP picture is replacing the glowing aura of avante labor guilds to stop clamoring for their piece of JEFFERY PLATT surrounding the medium two years ago. an unbaked home video pie to the point of killing Los Angeles Editorial There are as many solutions as there are people deals. The environment tends to be self-defeating PETER HOLDEN in the industry, but perhaps part of the problem and stifling when it could be stimulating. GREGORY DOBRIN PETER BERK is that there are actually two industries, though If only one major corporate entity would act STEPHEN PADGETT not currently viewed as such. Perhaps we should ... to make a visionary commitment toward BOB SHULMAN separate the motivations to create 3-minute helping create a vehicle to serve as the next step NADEEN TOOMEY promotional clips from longer form commercial forward in this virtually non-existent long-form New York Editorial products. In other words, perhaps we should stop field . the results would be astounding. By LEE JESKE, Bureau Chief PAUL IORIO questioning whether promotional vehicles are supporting a credible production entity, a also 'programming,' or whether long-form pro- programming venture could be born that would Nashville Editorial/Research grams also have ‘promotional’ value . and give combine the best attributes of conventional BYRON C. WYNKOOP WILLIAM R, FISHER full support to both formats . but treat them drama and comedy with the flash and rhythms separately. of rock video; that would possess cinematic value PUBLICATION OFFICES Music-videos are, and shall continue to be and would attract the leading musical artists and NEW YORK substantial tools for the 330 W 58th Street. (Suite 5D) promotional exposure musical filmakers, as well as their actor/movie New York NY.1001 and sale of records and recording artists. If they Producer/Director Jeffrey Abelson director counterparts; that would offer the mass Phone: (212) 586-2640 are not worth their cost for the primary function is president of L. A. -based Parallax television viewing public more than their MTV Cable Address: Cash Box NY Circulation they serve, they shouldn’t be made. It’s under- Productions, specializing in the alone could provide, but within a format suitable NINA TREGUB. Manager standable why labels would want to charge "crossover" of feature films and for prime time; and that would give the record HOLLYWOOD television outlets for them, but it seems unfor- music video. and video promo people the ammunition needed 6363 Sunset Blvd. (Suite 930) tunate that clip compilations are later recycled to work together to change the face of the sales- Hollywood CA 90028 as de facto long-forms . creating a mistaken impression about what vs.-rentals home video picture. Phone: (213) 464-8241 TELEX: 6711051 CASBX UW original conceptual ’long-form’ actually could be. If the short-form, promotional format continues to evolve, it will attract Conventional television (and home video) programs have been, and continuously new streams of young talented videomakers. Even most NASHVILLE 21 Music Circle East. Nashville TN 37203 shall continue to be, entertainment products. They are created as ‘veteran’ directors and producers still love the format creatively, and Phone: (615) 244-2898 commercial vehicles unto themselves and do not also have to serve they would not flee it entirely if there was a sense that the industry CHICAGO as a promotional adjunct to another product (ie: a record). was growing as their own career opportunities grew. Short-form CAMILLE COMPASIO. Coin Machine, Mgr. The more we allow clip compilation packages (and concert tapes) production offers the adrenaline-pumping hit of immediate gratification. 1442 S. 61st Ave. Cicero IL 60650 to mislead industry pundits analyzing the potential market for visual But the long term future of a visual music industry lies in original, Phone: (312) 863-7440 music ’long-forms,’ the more we dilute the medium for the industry conceptual long-form production for television and home video. The WASHINGTON, D C. and the public. Full length visual music programs with original, thrill in music-video is not gone . it’s waiting to pop out of the EARL B. ABRAMS 3518 N. Utah St.. conceptual content are needed to develop the market, and take the promotional closet and mesmerize the program-consuming public. Arlington VA 22207 pressure off ‘promos.’ There is no lack of creative enthusiasm or talent either in front of or Phone: (703) 243-5664 However, in order to actualize a real long-form business, we must behind the camera. There is no lack of consumer interest. The question GENERAL COUNSEL create original, conceptual programs ... 30, 60, 90 minutes long . of how to make the long journey safe and profitable is to ask the GITTLER & WEXLER exhibited on national television and cleverly promoted to the home financing and distribution elements of the entire Home Entertainment GREGG J. GITTLER GARY A. WEXLER video market. We should remove the restrictions imposed upon artists spectrum . WHO’LL DARE TAKE THE FIRST STEP?? MIGUEL SMIRNOFF Director of South American Operations ARGENTINA — MIGUEL SMIRNOFF Laval le 1569. Pico 4. Of. 405 Argentina DEBUTS 1048 Buenos Aires, TOP POP Phone: 45-6948 AUSTRALIA — ALLAN WEBSTER 42 ELECTION DAY — Arcadia — Capitol 37 Shelley Street SINGLES Elwood. Australia Phone: 0305315026 59 COLOR OF SUCCESS — Morris Day — Warner Bros. BRAZIL - CHRISTOPHER PICKARD ALBUMS Av. Borges de Mederios, 2475 Apt. 503, Lagoa Rio de Janiero. Brazil Phone: 294-8197 CANADA — GRANT LAWRENCE POP SINGLE POP/4LBUM 173 Alfred St. Kingston, Ontario TAKE ON ME WINNER’S BROTHERS IN ARMS Canada K7L 3R8 A-Ha 1 Dire Straits (613) 549-2119 Tfl ff 7T X Warner Bros. TT X Warner Bros. ITALY — MARIO DE LUIGI CIRCLE "Musica e Dischi" Via De Amicis.47 201233 Milan, Italy Cash Box research from Phone 839-18-37/832-79-37 (902) B/C SINGLE both radio and retail activity B/C/4LBUM JAPAN — Adv/Mgr . SAOHIO SAITO Editorial Mgr.. KOZO OTSUKA indicates the following PART-TIME LOVER ROCK ME TONIGHT 3rd Floor of Chuo-Tatemono Dldg j,^ record exhibits 2-chome. 11-1. Shinbashi. Minato-ku, Stevie Freddie Jackson ft 1 Wonder ff | Tokyo Japan. 105 TT X Tamla/Motown Top Ten potential. TT X Capitol Phone 504-1651 SPAIN - ANGEL ALVAREZ Lopez de Hoyos 178. 5 CD Madrid — 2 Spain COUNTRY SINGLE COUNTRY /1LBUM Phone 415 23 98 ^ UNITED KINGDOM — CHRISSY ILEY TOUCH A HAND, GREATEST HITS VOL. 2 54A Cambridge Gardens 11-* MAKE A FRIEND ALIVE & KICKING ,,-1 / (Simple Minds) Ronnie Milsap London W10 England 1 The Oak Ridge Boys j Phone 01-960-2736 ff f (From the forthcoming A&M \ ff HILARY BRIGHT MCA / album by Simple Minds SP-5092) \ Flat 3, 162 Bethune Road London N16 5DS England / AM-2783 ^ x \ Phone 01-809-1067 / Colgems EMI y' \ JAZZ Music Inc. MUSIC VIDEO / / \ \ I Edited ( \ ’ 1 Version CASH BOX (ISSN 0008-7289) is published weekly SKIN DIVE . ... OH SHEILA | IxJijJ 1 except Christmas week by Cash Box, 330 W. 58th 1 Michael Franks Ready For The World ft sr l Is TT 1 Street. New York. N.Y. 10019 for $125.00 per year TT X Warner Bros. 1 Stereo \ J 1 TT X MCA Second class postage paid at New York. N.Y and 1 ( AM-02783-A-S) \.