AnnuAl RepoRt 2009 _ Kia Motors is the pioneering force behind Korea’s rising automotive industry, and it stands today as a part of KIA MOTORS ANNual REPORT that industry’s living history. Originally founded as Kyungsung Precision Industries Ltd. in 1944, Kia Motors 2009 today is a proud member of the Hyundai-Kia Automotive Group, with annual output of 1.4 million units, eight 04 / 05 foreign and domestic production plants, and sales in 169 countries all across the globe. Propelled by innovative designs, high-impact marketing, strong customer relationships and 65 years of technical know-how, Kia Motors is the rising star of the global automotive industry. REDEFINING MOBILITY WHY Contents DO WE ABOUT KIA MOTORS OPERATION REVIEW FINANCIAL REVIEW 50 Chairman’s Message 12 Driving Progressive Innovation 18 GLobaL NETWORK 122 Vice-Chairman’s Message 14 Design Management 20 BoaRD OF DIRECTORS 124 DRIVE Branding 26 Marketing 28 CoRPORATE HISTORY 125 Accelerating Growth Around the World 30 Driving is all about the essential human thrill of mobility. People Domestic Business Performance 32 love going places, and Kia loves taking them there. Our cars are Overseas Business Performance 34 fun, safe and dependable. Most important, they demonstrate a commitment to sustainability, both from drivers and from us. Securing a Place at the Top 40 Research & Development 42 Because we understand so well the value our products bring to the ? Product Line-Up 48 lives of our customers, Kia has once again been able to outperform the competition. From concept and design through to execution and marketing, Kia’s innovative spirit is winning the hearts of customers the world over. KIA MOTORS ANNual REPORT FINANCIAL HIGHLIGHts 2009 at A GLANCE 2009 04 / 05 REDEFINING MOBILITY pRoduction operating income 2009 2008 2007 2006 2005 (thousand units) (KRW in billions, %) 6.2% SALES VoLUME (Units) 1,142,038 1,056,400 1,114,451 1,140,734 1,105,841 1,531 Korea 411,332 315,276 271,809 269,575 265,825 1,137 Export (excluding CKD) 730,706 741,124 842,642 871,159 840,016 1.9% 1,145 1,395 0.5% 1,370 -0.3% 1,270 1,055 % of Revenue SUmmaRIZED baLANCE SHEET (KRW in millions) 1,216 1,119 -0.7% KOREA PLANTS 1,150 Total Assets 16,941,596 15,452,278 12,853,763 12,106,605 11,241,785 1,106 Current Assets 4,308,703 3,538,455 3,237,924 3,122,252 2,915,901 74 309 Non-current Assets 12,632,893 11,913,823 9,615,839 8,984,353 8,325,884 394 340 Operating Profit Total Liabilities 9,565,201 9,710,996 7,778,421 6,858,849 5,989,417 251 (55) WHY Debt 4,560,482 5,633,275 4,161,801 2,940,149 2,046,040 OVERSEAS PLANTS 120 110 (125) [Short term] 1,814,890 2,176,622 1,507,725 1,162,106 571,256 2005 2006 2007 2008 2009 2005 2007 2007 2008 2009 [Long term] 2,745,592 3,456,653 2,654,076 1,778,043 1,474,784 Total Shareholders’ Equity 7,376,395 5,741,282 5,075,342 5,247,756 5,252,368 GLobaL RETAIL SALES REVENUE DO WE Total Asset Growth 9.64% 20.22% 6.17% 7.69% 5.20% (thousand units) (KRW in billions) 18,416 SUmmaRIZED INCOME STATEMENT (KRW in millions) 1,651 17,440 DRIVE Revenue 18,415,739 16,382,231 15,948,542 17,439,910 15,999,356 1,375 16,382 1,269 15,999 Operating Income 1,144,473 308,533 (55,404) (125,291) 74,002 1,225 15,949 Ordinary Income 1,699,577 67,772 24,968 73,213 689,405 1,187 Driving is all about the essential human thrill of mobility. People Net Income 1,450,260 113,784 13,563 39,337 680,904 love going places, and Kia loves taking them there. Our cars are Revenue Growth 12.41% 2.72% -8.55% 9.00% 4.86% fun, safe and dependable. Most important, they demonstrate a Net Income Growth 1,174.57% 738.93% -65.52% -94.22% 2.85% commitment to sustainability, both from drivers and from us. 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009 RaTIO (%) Because we understand so well the value our products bring to the ? Total Liabilities/Equity 129.67% 169.14% 153.26% 130.70% 114.03% lives of our customers, Kia has once again been able to outperform the competition. From concept and design through to execution Total Debt/Equity 61.83% 98.12% 82.00% 56.03% 38.95% PRODUCTION RaTE BY PLANT RETAIL SALES BY REGION and marketing, Kia’s innovative spirit is winning the hearts of Net Income/Revenue 7.88% 0.69% 0.09% 0.23% 4.26% SLOVAKIA PLANTS customers the world over. CHINA EPS (KRW) 3,949 328 39 114 1,967 9.8% 14.6% CHINA PLANTS SUmmaRIZED CaSH FLOWS (KRW in millions) 15.9% KOREA Cash flows from operating activities 2,499,220 799,643 28,240 (231,550) 438,760 24.9% 2009 2009 US Cash flows from investing activities (1,229,455) (1,687,324) (920,367) (961,061) (646,346) 18.2% Cash flows from financing activities (739,606) 1,112,642 1,057,430 807,495 323,793 KOREA PLANTS 74.3% EUROPE Cash and cash equivalents, beginning of year 911,872 686,911 521,608 906,724 790,517 REST OF WoRLD 20.1% Net increase (decrease) 530,159 224,961 165,303 (385,116) 116,207 22.2% Cash and cash equivalents, end of year 1,442,031 911,872 686,911 521,608 906,724 (Total production: (Total retail sales: 1,531 thousand units) 1,651 thousand units) KIA MOTORS KIA MOTORS ANNual REPORT ANNual REPORT 2009 2009 ROI stands for 06 / 07 REDEFINING REDEFINING MOBILITY ‘RETURN MOBILITY ON INNOVATION’ Four years ago, Kia made the most important strategic decision of the company’s history. In an industry where established global players command well-defined niches, we resolved to be a company that takes risks. We set out to have the courage to innovate, take chances and share the rewards. N E KIA MOTORS W ANNual REPORT 2009 M ROI stands for OD E L 2009 REDEFINING MOBILITY ‘RETURN ON Venga Venga is a concept car designed exclusively for the European market. We INNOVATION’ began with the observation that other companies’ MPVs sacrificed too much style with their singular focus on functionality. Our designers applied Kia’s signature grille to the front profile, expanded the window coverage and carved out a panoramic sunroof to flood the cabin with natural light.T he result is a new-concept, city-styled MPV which showcases the innovation and inspiration that is driving Kia’s success. All-new Sorento Built for city living but conceived with a deep appreciation for off-road excitement, the Sorento’s dynamic styling lends a touch of class to the urban landscape. The all-new design is tougher than ever, highlighting Sorento’s off- road capabilities and sporting sophisticated touches that Four years ago, Kia made the most important strategic decision of the company’s make city driving more comfortable and fun. history. In an industry where established global players command well-defined niches, we resolved to be a company that takes risks. We set out to have the courage to innovate, take chances and share the rewards. KIA MOTORS KIA MOTORS ANNual REPORT ANNual REPORT 2009 2009 R&D means 08 / 09 REDEFINING REDEFINING MOBILITY ‘RESEARCH MOBILITY AND DISTRIBUTION’ Our R&D strategy is closely aligned with our business strategy. We create driver- focused cars that reflect modern values, and support them with youthful, creative marketing campaigns. Every part of our company works together in this enterprise, making Kia the envy of the world’s automobile industry. KIA MOTORS ANNual REPORT 2009 R&D means REDEFINING MOBILITY ‘RESEARCH Forte The Forte 4-door sedan is a car-about-town, AND a trendy favorite that mixes wonderfully with every crowd and occasion. Redesigned front and rear profiles have rejuvenated Cerato’s outgoing DISTRIBUTION’ personality so that it smoothly complements your moods, whether you’re feeling bold or subtle, elegant or sporty. Soul You’re setting the pace in your Soul, both on the road and in your thinking. There are literally thousands of ways to express yourself in your Soul. Slide behind the wheel to embrace your passions and Our R&D strategy is closely aligned with our business strategy. We create driver- refresh your spirit. Wherever your journeys take you, Soul will ensure focused cars that reflect modern values, and support them with youthful, creative that you arrive with a flash of inspiration and individual style. marketing campaigns. Every part of our company works together in this enterprise, making Kia the envy of the world’s automobile industry. KIA MOTORS KIA MOTORS ANNual REPORT ANNual REPORT 2009 2009 CSR implies 10 / 11 REDEFINING REDEFINING MOBILITY ‘CREATIVE MOBILITY SOCIAL RESPONSIBILITY’ Individually, every one of us can make a difference.T ogether, we can change the world. Our approach to corporate citizenship is just as ambitious and creative as our approach to car making. At Kia, we bring passion to everything we do. KIA MOTORS KIA MOTORS ANNual REPORT ANNual REPORT 2009 2009 CSR implies 08 / 09 REDEFINING REDEFINING MOBILITY cee’d HybridMOBILITY ‘CREATIVE cee’d Hybrid takes responsibility for managing its own CO2 emissions, thanks to its revolutionary ISG (Idle Stop & Go) system.