SAM REYNOLDS 1 OKLAHOMA'S OK 1 MALLING IT 1112190 www.americanradiohistory.com in his kiss. on chers lips. never sounded o good. + , .::, ' I + e. ... t . i+i + + ° , / , t ' t I s r c . + t ', ` ' . it , . '"'", . - ~ *v. ,, - ...;fd,,,,r,_ I r. ..1., ^.+. .. lus' k1Ss Her New Hit Single. Her New Hit Elm. Music From The Original Motior Picture S:,undtrack MERMAIDS One of the bigge4t drawing artists at box-offic,f) , the and at radio, she's multi- . faceted, multi -talented, and multi -Platinum. l'.,nr 1+her ,h.. k 11hu.n: Jnhn I).nhl huhuln,r M.nuRenrn-Nill umm, '. GEFFEN www.americanradiohistory.com THE MUSIC MEETING ROBERT PALMER "You're Amazing" TM Palmer pulls the ISSUE 36 NOVEMBER 2, 1990 plug on old Power - 120 North Victory Boulevard, Burbank, California 91502 8-955-4040 Fax 1-818-846-9870 station sound. (EMI) For anyone TOP 40 who gives the DEBBIE GIBSON gift of music this holiday He's been with "Anything Is season, Phil Collins' lat- THE BIZ MCA Records Possible" est album ...But Seriously for the past seven years, Another Top 10 is sure to be on their shop- most recently as VP/Adver- probable. Top 10 ping list. With four tising and Merchandising. (ATLANTIC) hits at Top 40, Rock and Now, Glen Lajeski has A/C radio, it's a present been named Vice Presi- MADONNA that can't go wrong. dent/Artist Development at Achieving most added the label, empowered to over- "Justify My Love" status this week in The see all phases of the artist Queen M inaugurates Network Forty, Phil's fifth development process. Richard "The Royal Box." hit will ensure him Palmese exudes, "Glen is, simply (SIRE/WARNER BROS) rack space front stated, invaluble to MCA!" We agree. and center in MAXI PRIEST every K -Mart, Wal-Mart and "Just A Little Target store from Bit Longer" Albuquerque to After #1, Priest goes Ypsilanti. And dur- for the Maxi -mum. ing these times of (CHARISMA) disposable hits, is there anyone who can't ELTON JOHN afford to "You Gotta make Love Someone" space for Elton cleans out his one of attic and up in the the most It's a hot week at CROSSOVER studio. popular Alternative radio, (MCA) artists of with The Charlatans UK headlining the past the format. Sales exploded on the new JUDE COLE decade? album, Some Friendly, from the moment the delivery truck pulled up to retail. "House Full Red Hot & Blue, the AIDS benefit Of Reasons" album, is already catching attention A full house hand for with tracks from U2, Sinead O'Connor this budding writer. and David Byrne, plus Iggy Pop and (REPRISE) 9 Ways To Sunday are all examined in the Alternative Crossover section. CHER If it's crossing, you'll find it first in The Network Forty! "The Shoop Shoop Song" A 60s hit makes beau- tiful movie music. Mall Promotions 5 News 18 The Next 40 36 (GEFFEN) Sooner Boomer 10 Donny Osmond 20 Retail Sales 46 Programmer's Textbook 12 Music Meeting 24 Urban Jams 48 Gene Sandbloom's Conference Call 14 Most Requested USA 28 Rock Tracks 50 column, The Music Ear To The Street 16 Hit Singles 34 Alternative 52 Meeting," page 24 www.americanradiohistory.com A LOT OF BANDS WILL DEBUT THIS YEAR. ONLY A FEW WILL MAKE HISTORY. a MOST ADDED WITH 39 NEW BELIEVERS THIS wEEo. Already On Over 149 Top 40 Stations! 60 DEBUTS! WDFX Detroit (21171 Pirate Los Angeles (D-201 KXYQ Portland (D-251 KWSS San Jose (30-27e) Q-102 Cincinnati (34-28e) Power 99 Atlanta (D-29) X-100 San Francisco (D-301 B-94 Pittsburgh (D-311 KISN Salt Lake City (D-321 PRO -FM Providence (D-ar) WKBQ St. Louis (27*) KPLZ Seattle (Di) WMJQ Buffalo (Di) WPU New York (Di) WZOU Boston (Di) I DEBUT 32 - Already Most Requested On DIAL pr Album Sales Over 1,000,000 Units. lg MTV's Most Requested Artists of The Summer THE RAIN" Th ingi Track and Video From PL liA UM )Lb lbum After The Rain DAVID GEI -FE-1,1 ZOW.ANY www.americanradiohistory.com O N L Y 5 3 D A Y S L E F The day after Thanksgiving. To some it means five extra pounds on the once slim waistline. To others it offi- cially marks the beginning of the Christmas season and is consistently proven to be the biggest shopping day of the year! "Shop till you drop" is the motto as thousands of anxious gift givers, a.k.a. potential listeners, begin their search for that perfect something for that special someone. With this in mind, it could be very beneficial for a radio station to tie into this popular holiday pastime by engaging in mall promotions. B Y I 1 E E S T I C I-I S C I -I II O N www.americanradiohistory.com S 3 D A Y S L E F T As emphasized repeatedly, sew .Saetta all the pay phones there. On the directly involving your radio sta- Todd Pettengill describes a wildly day of the promotion, we call all of tion with your lis- successful mall promotion that Fly the different pay phones and if teners makes you a 92 has done. "The day after someone answers with whatever real and signifi- Thanksgiving, everybody's in the phrase we determine, 'The phrase cant part of their Christmas mode, so we do a pro- that pays,' they win money. So you lives. Since the motion called 'Secret Santa.' We have all of these pay phones ring- heaviest shop- hire about twenty people to play ing in the shopping malls with peo- ping days are Santa Clause to go mix in with the ple rushing to answer them, while just around other 'real' Santa Clauses in vari- others hopefully notice and are the corner, ous malls around town. We aware of the station's connection." most people, go on air with a promotion at one time or another, will be telling our listeners to look at a mall. Thus it makes perfect for 'The Fly 92 Secret sense to implement shopping - Santa,' walk up to him oriented promotions and take and ask if he's 'The Fly advantage of this excellent 92 Secret Santa.' When opportunity to attract attention the listeners get one, and get some great exposure. they win cash instantly! We always sdeeziet, s This week, The Network Forty heavily promote this event. It's As you know, one of the best talks promotion with several really neat." Todd explains the shopping mall promotions you can programmers, including Todd beauty of this promotion. "With do is the shopping spree. Just the Pettengill, VP/Programming at something like 'Secret Santa' on thought of getting free run of a WFLY/Fly 92 Albany and Aubrey the busiest, most crowded shop- store to grab whatever you desire Prince, Station Manager and ping day of the year, you have a and pay absolutely zilch is quite Program Director of WOHT/Hot bunch of people walking around tantalizing. For the radio station, 95 Jackson. They've offered saying your call letters and talking the on -air hype prior to the event, some creative about your station." plus the excitement generated 670.4 'zi-44e suggestions when the spree itself happens, is and ideas for wait Pee great for listening and viewing. promotions Pdoete Pa, Oa KAZY Denver got together with to do during Pettengill also suggests, "A MasterCard to give away a $1,000 the first couple of weeks before the day shopping spree valid at any store real shop- or weekend of the promotion, or combination of stores in a local ping day/weekend of the 1990 we have our personalities go to mall. listeners qualified on air by holiday season. Happy shop- every major mall in town and being the correct caller when the ping! write down the phone numbers of cash register rang, automatically www.americanradiohistory.com 3 D A Y winning albums, CDs or cassettes The deal was that if we could ly, we'll tie his appearances into and specific store gift certificates obtain 15,000 signatures on the some sort of a toy drive, too." in the dollar amount of the sta- petitions, they would come play Prince adds, "In addition to going tion's frequency. Their names were Jackson. The signatures were to the malls, we try to get out to also placed in a drawing for the gathered at shopping malls some of the strip centers, because thousand dollars along with other around town. We broadcast live, there are those who think the mall listeners who came out to the mall had all of our personalities come is too crowded and prefer going to to register the night of out, and our mascot 'The Hot other places to shop." the drawing. This promo- Rockin' Rooster' was on hand, too. tion is great for the Prior to the promotion, we worked clients as it generates out the arrangements assuring So you say you love your car? traffic, enthusiasm and that if we could get enough signa- Well, this promotion makes one interest in their particu- tures, The New Kids would defi- lip -locked winner really prove it. lar mall. And station - nitely play. But obviously, on -air Obtain a car to give away for the wise, it's good for imag- we positioned it as urgent, and Christmas season from a local ing and increasing exposure. stressed the point that we were dealership.