SOUTH CAROLINA’S Annual Report FFY 2011 Submitted by the Office of Highway Safety SC Department of Public Safety December 31, 2011 Table of Contents Contact Information & Introduction……………………………………………………………………3 Planning and Administration Overview………………………………………………………………..12 Alcohol Countermeasures Overview……………………………………………………………………14 Community Traffic Safety Program Overview………………………………………………………...19 Motorcycle Safety/Other Two-Wheel Vehicle Safety Program Overview……………………………20 Occupant Protection Program Overview……………………………………………………………….21 Police Traffic Services Program Overview……………………………………………………………..23 Traffic Records Program Overview…………………………………………………………………….26 Youth Alcohol/Youth Traffic Safety Program Overview……………………………………………...28 Attitudinal Survey Results………………………………………………………………………………29 Partnerships………………………………………………………………………………………………34 Paid Media: 2010-2011 Christmas/New Year’s Sober or Slammer! Campaign…………………………………....37 2011 St/ Patrick’s Day Sober or Slammer! Radio Campaign…………………………………………39 2011 Prom/Spring Sober or Slammer! Radio Campaign………...……………………………………41 2011 Graduation Sober or Slammer! Radio Campaign………..……………...………………………43 2011 Summer Fun Sober or Slammer! Radio Campaign……………………...………………………45 2011 July 4th Sober or Slammer! Radio Campaign………………………………………….…………47 2011 Spanish Language Sober or Slammer! Radio Campaign……………………..…………………49 2011 Labor Day Sober or Slammer! Campaign………………………………………………………..50 2011 Buckle Up, SC! It’s the law and it’s enforced. Campaign……………………………………….54 2011 Fatality Update Radio Campaign…………………………………………………………………60 2011 Motorcycle Ride Smart Campaign………………………………………………………………..67 Outdoor Advertising Campaign………………………………..……………………………………….69 High School Ticket Campaign……………………………………………………………………...…...70 2 Contact Information Name: Phil Riley Title: Director-Office of Highway Safety Agency: SC Department of Public Safety Phone: (803) 896-9950 Street: 10311 Wilson Blvd. Fax: (803) 896-9978 City: Blythewood E-mail: [email protected] State: South Carolina Zip Code: 29016 Name: Dr. Ed Harmon Title: Assistant Director-Office of Highway Safety Agency: SC Department of Public Safety Phone: (803) 896-9950 Street: 10311 Wilson Blvd. Fax: (803) 896-9978 City: Blythewood E-mail: [email protected] State: South Carolina Zip Code: 29016 Name: Amy Caldwell Title: Grants Administration Manager Office of Highway Safety Agency: SC Department of Public Safety Phone: (803) 896-9950 Street: 10311 Wilson Blvd. Fax: (803) 896-9978 City: Blythewood E-mail: [email protected] State: South Carolina Zip Code: 29016 Introduction Crash Summary Traffic fatalities are projected to increase by 3.5% in 2011, as compared to 2010, from 810 in 2010 to 839 in 2011. This increase comes after traffic fatalities had been on the decrease in South Carolina for the previous three years. There were 921 people killed in traffic crashes during 2008, 894 in 2009 and 810 in 2010. The 810 fatalities in 2010 represent a 9.4% decrease in fatalities compared to 2009. In addition, South Carolina expects a 10.21% reduction in its mileage death rate during 2010. According to NHTSA, South Carolina experienced a decrease in the number of alcohol-impaired (a driver with a BAC of .08 or more involved in the collision) fatalities during 2009, while the percentage of traffic fatalities in our State that were DUI-related also decreased. NHTSA estimates reported 400 alcohol- impaired fatalities in 2008 and 374 in 2009, a 6.5% decrease. In 2008, 43.4% of all traffic fatalities were alcohol-impaired and that percentage fell to 42.2% in 2009. Alcohol-impaired driving fatality figures for 2010 indicate South Carolina experienced 357 alcohol-impaired driving fatalities, a decrease of 4.5% as compared to 2009. Motorcycle fatalities are expected to decrease again in 2010 by 5.5% from 108 in 2009 to 102. However, South Carolina may see an increase in motorcycle fatalities in 2011, as early estimates predict 113 motorcyclist deaths. Bicyclist fatalities are expected to be up by one (1) in 2010 from the 13 experienced in 2009. As of early December, there have been 12 pedalcyclists killed in South Carolina. 3 Crash Data / Trends Progress Report Data 2003 - 2009 with 2010 Estimates Projections Three Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 Average Fatalities (Actual) 969 1,046 1,094 1,045 1,077 921 894 810 875 2003 2004 2005 2006 2007 2008 2009 2010 Fatality Rate /100 million VMT 2.01 2.11 2.21 2.08 2.11 1.86 1.82 1.63 1.77 Rural 2.82 2.76 3.96 3.64 3.81 3.63 3.62 3.13 3.46 Urban 0.58 0.91 0.50 0.56 0.43 0.17 0.06 0.15 0.12 2003 2004 2005 2006 2007 2008 2009 2010 # of Serious Injuries 4,224 4,211 4,143 4,091 4,104 3,513 3,448 3,462 3,474 2003 2004 2005 2006 2007 2008 2009 2010 # of Fatalities Involving Driver or Motorcycle Operator w/ > .08 BAC 389 368 436 419 464 400 377 348 375 2003 2004 2005 2006 2007 2008 2009 2010 # of Unrestrained Passenger Vehicle Occupant Fatalities 496 579 548 457 492 412 381 314 369 2003 2004 2005 2006 2007 2008 2009 2010 # of Speeding-Related Fatalities 410 463 481 419 454 350 337 316 334 2003 2004 2005 2006 2007 2008 2009 2010 # of Motorcyclist Fatalities 89 88 106 110 131 123 108 102 111 2003 2004 2005 2006 2007 2008 2009 2010 # of Unhelmeted Motorcyclist Fatalities 69 72 78 82 96 91 82 74 82 2003 2004 2005 2006 2007 2008 2009 2010 # of Drivers Age 20 or Younger Involved in Fatal Crashes 173 164 167 164 170 141 128 122 130 2003 2004 2005 2006 2007 2008 2009 2010 # of Pedestrian Fatalities 80 86 98 128 108 101 89 90 93 2003 2004 2005 2006 2007 2008 2009 2010 2011 % Observed Belt Use for Passenger Vehicles - Front Seat Outboard Occupants 72.7% 65.7% 69.7% 72.5% 74.5% 79.5% 81.5% 85.4% 86.0% 84.3% 2003 2004 2005 2006 2007 2008 2009 2010 2011 # of Seat Belt Citations Issued During Grant-Funded Enforcement Activities 27,352 108,964 232,707 265,952 285,073 257,865 269,630 2003 2004 2005 2006 2007 2008 2009 2010 2011 # of Impaired Driving Arrests Made During Grant-Funded Enforcement Actitivies 3,765 6,554 20,031 26,589 30,574 26,010 27,724 2003 2004 2005 2006 2007 2008 2009 2010 2011 # of Speeding Citations Issued During Grant-Funded Enforcement Activities 95,902 188,097 438,058 521,114 521,439 402,793 481,782 4 To decrease the three-year (2009-2011) average number of traffic fatalities by 15% from the baseline three-year (2006-2008) average Goal: Fatalities of 1,014 to 862 fatalities by December 31, 2011. 1,400 Fatality Trend 1,250 1,094 1,077 1,100 1,046 1,045 969 950 921 894 800 Fatalities (Actual) Performance Trend 650 2003 2004 2005 2006 2007 2008 2009 To decrease the three-year (2009-2011) average fatalities/VMT by 5% from the baseline three-year (2006-2008) average of 2.01 to 1.91 Goal: Fatality Rate/VMT fatalities/VMT by December 31, 2011. Fatality Rate Trend 2.40 2.21 2.11 2.11 2.15 2.08 2.01 1.90 1.86 1.82 1.65 Fatality Rate /100 million VMT Performance Trend 1.40 2003 2004 2005 2006 2007 2008 2009 5 To decrease the three-year (2008-2010) average number of serious traffic injuries by 5% from the baseline three-year (2006-2008) Goal: Severe Injuries average of 3,903 to 3,707 by December 31, 2011. 5,000 Severe Injury Trend 4,500 4,211 4,104 4,224 4,000 4,143 4,091 3,500 3,513 3,448 # of Serious Injuries Performance Trend 3,000 2003 2004 2005 2006 2007 2008 2009 To decrease the three-year (2008-2010) average number 500 400 300 200 of alcohol-related impaired driving fatalities by 5% from 100 0 2003 2004 2005 2006 the baseline three-year (2006-2008) average of 429 to 408 alcohol-related impaired driving fatalities by Goal: Fatalities at .08 or Above December 31, 2011. 600 Fatalities Involving Driver or Motorcycle Operator w/ > .08 BAC 500 464 419 436 400 400 389 368 377 300 # of Fatalities Involving Driver or Motorcycle Operator w/ > .08 BAC Performance Trend 200 2003 2004 2005 2006 2007 2008 2009 6 To decrease the three-year (2009-2011) average number of unrestrained passenger vehicle occupant fatalities in all seating positions by 10% from the baseline three-year (2006-2008) average Goal: Unrestrained Fatalities of 453 to 408by December 31, 2011. 650 Unrestrained Fatalities Trend 600 579 548 550 492 500 496 450 457 412 400 381 350 # of Unrestrained Passenger Vehicle Occupant Fatalities Performance Trend 300 2003 2004 2005 2006 2007 2008 2009 To decrease the three-year (2009-2011) average number of speed-related fatalities by 15% from the baseline three-year (2006-2008) average of 408 to an average of Goal: Speeding-Related Fatalities 345 by December 31, 2011. 650 Speeding-Related Fatalities Trend 550 481 463 454 450 419 410 350 350 337 # of Speeding-Related Fatalities Performance Trend 250 2003 2004 2005 2006 2007 2008 2009 7 To decrease the three-year (2009-2011) average number of motorcyclist fatalities by 5% from the baseline three-year (2006- 2008) average of 121 to 115 motorcyclist fatalities by December 31, Goal: Motorcyclist Fatalities 2011. 150 Motorcyclist Fatalities Trend 131 130 123 110 110 106 108 90 89 88 70 # of Motorcyclist Fatalities Performance Trend 50 2003 2004 2005 2006 2007 2008 2009 To decrease the three-year (2009-2011) average number of unhelmeted motorcyclist fatalities by 5% from the baseline three-year (2006-2008) average of 90 to 85 unhelmeted motorcyclist fatalities by December 31, Goal: Unhelmeted Motorcyclists 2011. Unhelmeted Motorcyclist Fatalities Trend 110 96 91 90 82 78 82 72 69 70 # of Unhelmeted Motorcyclist Fatalities Performance Trend 50 2003 2004 2005 2006 2007 2008 2009 8 To decrease the three-year (2009-2011) average number of drivers age 20 or younger involved in fatal crashes by 10% from the baseline three-year (2006-2008) average of 159 to 143 by December Goal: Drivers 20 or Under 31, 2011.