MEGA Nizhny Novgorod Nizhny Novgorod, Russia Top of everyone’s list MILLION12 Anchored by IKEA, Auchan and OBI, MEGA Nizhny Novgorod is the VISITORS ANNUALLY Nizhny Novgorod region’s shopping destination of choice. A 99% brand awareness and 20% top of mind, generates 12 million visitors every year. With outstanding family friendly offers and the most complete choice of affordable home furnishings in combination with perfectly presented fashion, sports and food & beverage categories it's easy to see why everyone keeps on coming back. Semyenov Zavolzh’e Balakhna Bor Nizhniy Novgorod Vyazmiki Dzerzhinsk Bogorogsk Lyskovo Pavlovo Catchment Areas People Distance ● Primary 115,950 < 16 km ● Secondary 835,820 16-40 km minutes ● Tertiary 1,886,140 40-400 km 74% 10 Total area: 2,837,930 customers 2 4 come by car to city centre TRAIN ROUTES BUS ROUTES Murom Arzamas Kulebaki Family fashion Classic fashion 108,000 sqm Sport Service High + young fashion Food 160 Electronics stores Gross leasable area , 6parking500 spaces 99% BRAND AWARENESS ICE RINK LEONARDO 62% Women 72% regular customers Happy families, 39% Families with kids Healthy numbers MEGA Nizhny Novgorod is a caring family friendly shopping The most complete offer in home furnishing with IKEA is centre with everything in one place at affordable price. complemented with diversified DIY. MEGA food court is an Every detail has been designed to make it easier for amazing meeting place to relax and eat, providing the best people to live their lives. MEGA is the #1 choice and variety at affordable prices. The opening of fresh market perfect place to spend the whole day together with the will satisfy our visitors’ demand for healthy and sustainable family providing the widest offer in family fashion and kids' products produced by local farmers. goods in combination with edutainment centre KidBurg. 125 mins Average dwell time IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com.